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• Consumer finance on the AppleStore Online is brokered by Apple Retail UK Limited, which acts as a credit broker and not the lender. Apple offers finance from a restricted range of finance providers, including the Flexible Finance Account. Subject to eligibility, application and status. Fulltermsapply.
  
  Flexible Finance Account is a flexible line of credit where, once opened, you can reuse your line of credit to make further purchases from Apple and choose how long you want to make your repaymentsfor.
  
  Flexible Finance Account is provided by Creation Consumer Finance Limited, trading as Creation. Creation is authorised and regulated by the Financial Conduct Authority (registration number 311518) with registered office: 6th floor, Wellington Buildings, 24 Wellington Street, Belfast, BT1 6HT. Offers available on the Flexible Finance Account can be subject to change. The currently displayed offers are only available to customers who make a qualifying purchase on the AppleStore for Consumer.
  
  Representative Example: 14.9% APR representative. 14.9% interest rate (variable). Presumed Credit Limit of 1,200.
• * Tradein values will vary based on the condition, year and configuration of your eligible tradein device and the country/region where your trade-in device was originally sold. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apples trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.

1. Compared with previous-generation iPhone.
2. iPhone17e, iPhone17, iPhoneAir and iPhone17Pro are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3. AppleIntelligence is available in beta. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-gb/121115.
4. LiveTranslation in Messages is available in AppleIntelligencesupported languages when AppleIntelligence is enabled on a compatible iPhone, iPad or Mac, as well as on AppleWatch Series9 and later, AppleWatch Ultra2 and later, and AppleWatchSE3 when paired with an AppleIntelligenceenabled iPhone. See support.apple.com/en-gb/121115 for supported languages.
5. Visual intelligence is available on any Apple Intelligenceenabled iPhone. Some capabilities may not be available in all languages and regions. For more details, see support.apple.com/en-gb/121115#visual-intelligence.
6. CleanUp is available in beta. For compatible devices and system requirements, see support.apple.com/en-gb/121429.
7. Actionmode available on iPhone14 models and later, excluding iPhoneSE, iPhone16e and iPhone17e. AudioMix available on iPhone16 models and later. CameraControl available on iPhone16 models and later, excluding iPhone16e and iPhone17e. CenterStage front camera available on iPhone17, iPhone17Pro, iPhone17 ProMax and iPhoneAir.
8. On a mass balance allocation.
9. Roadside Assistance and Emergency SOS via satellite are included free for two years with the activation of any iPhone14 or later model. Connection and responsetimes vary based on location, site conditions and other factors. See support.apple.com/en-gb/HT213885 for more information.
10. Testing conducted by Apple in July 2025 using preproduction iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max units and software, subscribed to LTE and 5G networks. Additional iPhone Air testing conducted while paired with pre-production iPhone Air MagSafe Battery units and software. Video playback consisted of a repeated 2hour 23minute HDR movie purchased from the iTunes Store. Video playback (streamed) consisted of a repeated 3hour 1minute HDR movie purchased from the iTunes Store. All settings were default except: Bluetooth was paired with headphones; WiFi was associated with a network; the WiFi feature Ask to Join Networks, AutoBrightness and True Tone were turned off.
11. Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see apple.com/uk/iphone/cellular.
12. Accessories sold separately.
13. Compared with the previous-generation AirTag. Expanded PrecisionFinding works with AirTag (2nd generation) paired with iPhoneAir or iPhone15 or later (excluding iPhone16e and iPhone17e); availability varies by region. Visit support.apple.com/en-gb/109512 for more information.
14. Requires an iPhone and AppleWatch with second-generation UltraWideband chip. UltraWideband availability varies by region.

• To use ApplePay, you need a supported card from a participating card issuer. To check if your card is compatible with ApplePay, contact your card issuer.
  
  ApplePay is not available in all markets. View ApplePay countries and regions.
  
  Features are subject to change. Some features, applications and services may not be available in all regions or all languages and may require specific hardware and software. For more information, see Feature Availability.
• Asphalt 8: Airborne+ is available on AppleArcade. Subscription required. Terms apply.