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klaviyo Platform Features

Features made for making every customer interaction count

Get game-changing data and AI marketing tools that make building smarter relationships easy.

Activate

Personalize with better data

Centralize your customer data, capture every detail, and get to know your customers like never before.

Customer profiles

Get a full view of each customers behavior across channels, use AI to predict what theyll do next, and create tailor-made buying experiences.

Segmentation

Target exactly the right customers with custom segments based on hundreds of data points. Segment AI creates complex segments from simple prompts.

Integrations & APIs

Consolidate all your customer data into one place with 350+ pre-built integrations and APIsand find out how easy personalizing interactions can be.

Connect

Drive engagement and revenue

Make the most of every customer interaction across email, SMS, web forms, mobile push notifications, reviews, and more.

Automated flows

Create customized email, SMS, and push flows triggered by customer actions. Its easy, with pre-built templates, a drag-and-drop builder, and Flows AI.

Omnichannel campaigns

AI and smart segmentation make it easy to tailor every SMS, email, and push campaign to the right audience at the right time.

Web forms

Pop-ups, fly-outs, embedded forms, multi-step formsfind the right web form to grow your audience, capture leads, and collect the data you need.

Guide

Turn data into insights

Better data means better decisions. Gain new insights and guide your marketing with AI, predictive analytics, and benchmarks.

Klaviyo AI

Klaviyo AI puts powerful insights at your fingertipsinsights like predictive analytics, personalized product recommendations, and more.

Reporting

Comprehensive reporting across email, SMS, and mobile push data helps you identify your winning messaging and understand customer behavior.

Benchmarks

Compare your performance to 100 of your closest peer brands, gaining insights into metrics such as conversion rate and abandoned cart recovery.

More Klaviyo features for maximizing growth


Product analysis

Discover how and when products in your catalog are driving orders, so you can upsell and recommend products at the perfect point in the customer journey.

Explore product analysis

RFM analysis

Group and analyze customer profiles based on order recency, frequency, and monetary value, and find more ways to make more sales.

Explore RFM analysis

Predictive analytics

Know what your customers will do next. Predict their next order date, lifetime value, spending potential, time between orders, churn risk, and more.

Explore Klaviyo AI

Portfolio

Analyze performance across your brands, accounts, and regions, and streamline account management into one place.

Explore portfolio
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All new features. All the time.

Klaviyo keeps getting more powerful. Check out all our latest features for building smarter digital relationships.

The B2C CRM

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