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Drive growth faster with two-way messaging

Automate personalized, interactive conversations that convert customers around the globe.

Go omnichannel with email, SMS, and more

Always meet customers where they are by seamlessly bringing WhatsApp into your omnichannel strategy.

Personalize and optimize with real-time data

Know which WhatsApp messages move the needle and optimize sends for faster growth.

Bring marketing and service together

Use all your customer data to create more personalized marketing and support interactions.

Grow faster with conversations that convert

Turn WhatsApp into your highest-converting channel with two-way, automated messaging personalized to each customer.

Get more sign-ups with WhatsApp forms and keywords.
Spark engagement by delivering tailored recommendations at scale with automated conversations.
Boost conversions with images and call-to-action buttons. Product carousels, videos, and more are coming soon.
COMING SOON Put growth on autopilot with K:AI Customer Agenta 24/7 personalized AI shopping and service assistant that can recommend products based off a current conversation and past purchases.

[Smartphone screen displaying a WhatsApp message from "Terraza Business Account" with a welcome image of three women in athletic wear. The message offers recommendations for outdoor running, yoga, and tennis gear.]

Bring WhatsApp into the omnichannel conversation

Add WhatsApp to your omnichannel strategy alongside email, SMS, and mobile push for seamless, scalable engagement.

Meet users where they are with multi-channel flows triggered by real-time customer behaviors.
Create coordinated multi-channel campaigns across email, SMS, push, and WhatsAppall in one place.
COMING SOON Engage smarter with AI-powered channel affinity, automatically sending to each customers preferred channel.

[Flowchart of a spring campaign showing audience segmentation and messaging via email and WhatsApp for a new collection.]

Chat smarter with real-time data

Easily deliver tailored experiences and know what moves the needle with Klaviyo Data Platform and built-in analytics.

Know everything about every customer, with profiles updated with real-time data from all channels and 350+ integrations.
Build segments that go beyond basicspull from any data, any source, and every interaction to hyper-personalize experiences.
Track attributions and performance across WhatsApp and other channels, so you can measure ROI and make your dollars work harder.

[Analytics dashboard showing metrics: 56% click rate, 37% open rate, 12% placed order rate, $12.34k total orders. Engagement graph below.]

Connect marketing and service effortlessly

With all your data connected in Klaviyo, you can deliver the most seamless, relevant WhatsApp experiences across marketing and support.

Support customers in WhatsApp with Helpdesk, where AI can help resolve issues faster and identify smart selling opportunities.
Respond to customer questions instantly with keyword triggers and quick replieswithout overloading your team.
Sync Klaviyos unified data with Gorgias to power personalized, timely WhatsApp support interactions.
COMING SOON Provide answers and help to customers on-site with K:AI Customer Agent, then seamlessly transfer to a live agent if needed.

[Helpdesk interface on a computer screen showing a list of customer inquiries via WhatsApp, email, and other channels.]

Weve seen a 22% opt-in rate when asking existing contacts to subscribe to WhatsApp. WhatsApp has delivered 2X the revenue per recipient compared to SMS.

Brina Skof, Marketing Automation Lead at Loop Earplugs

WhatsApp messaging FAQ

What are the benefits of using WhatsApp for marketing?

WhatsApp marketing helps brands build stronger customer relationships through real-time, two-way conversations. With higher engagement and conversion rates than email or SMS, WhatsApp is ideal for delivering timely, personalized messages with rich media and interactive features, especially in international markets.

Meta does not currently support WhatsApp marketing messages to US phone numbers.

How does WhatsApp integrate with Klaviyo?

Klaviyo offers native channel support for WhatsApp, with all the integrations and ease-of-use you expect from email or SMS. This makes it easy to integrate WhatsApp into your broader marketing strategy, so you can deliver timely, personalized messages alongside email, SMS, and push. All customer interactions and data automatically sync to your unified profile for smarter segmentation and personalization. With built-in reporting and attribution, youll gain full visibility into performance and ROI, making every message count.

What types of messages can I send via WhatsApp?

Klaviyo offers three types of WhatsApp messaging: Marketing, Utility, and Service.

Marketing messages are promotional in nature, such as announcing a sale, sending a product recommendation, or welcoming a new subscriber.
Utility messages are transactional updates like order confirmations, shipping notifications, or payment reminders.
Service messages are initiated by the customer and used to support two-way conversations for resolving inquiries.

Meta does not currently support WhatsApp marketing messages to US phone numbers.

Do I need a WhatsApp Business Account to use this feature?

What are some common use cases for WhatsApp with Klaviyo?

WhatsApp with Klaviyo is ideal for delivering personalized, real-time messages across the customer journey. Common use cases include:

Marketing messages, such as welcome series, abandoned cart reminders, and promotional camapigns
Utility messages, including order and shipping updates
Service messages, including customer inquiries and resolving issues via Klaviyos Gorgias WhatsApp integration
Omnichannel workflows, including the ability to personalize your outreach to your customers preferred channel