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Unified customer profiles

The full story of eachcustomer

Klaviyo unifies every click, purchase, and interaction, turning fragmented data into comprehensive, lifetime customer profiles.

Cross-functional clarity: All your teams have the same unified, real-time view of customer profiles and events.
Lifetime retention: Data you collect in Klaviyo stays in Klaviyo: no expiration dates.
Flexible data model: Use custom objects to capture households, subscriptions, and stores so each profile reflects realworld relationships.

[UI card showing key metrics for Dana Kim, including revenue of $5,472, average order value (AOV) of $64.29, and recent customer interactions, labeled "Last 30 days."]

AI-ENRICHED DATA

Predict, act, and win

The Klaviyo Data Platform doesnt just record the pastit predicts what your customers will do next. Know customers more deeply, anticipate their needs, and deliver campaigns that drive results and protect margins. With KlaviyoAI, you can:

Identify churn risk and retention opportunities
Know order frequency and predicted next order date
Forecast customer lifetime value (CLV)
Personalize campaigns based on actionable predictions

[UI card overlaying a workspace image, showing customer lifetime value (CLV) of $4,583.09 for Dana Kim, with additional order insights and a "VIP" label.]

Platform built for scale

Grow with confidence

Effortlessly scale with Klaviyo, processing massive data volumes to deliver real-time, personalized experiences at every stage.

Highly reliable infrastructure: Engineered to handle BFCM-level traffic and beyond, ensuring fast, real-time delivery of your messages.
Proactive business performance monitoring: Track performance and get instant alerts on key metrics to prevent issues and keep campaigns running smoothly.
Trusted data security and compliance: ISO 27001 certified, SOC 2 Type 2 audited, and designed to help you stay compliant with CCPA and GDPR, protecting your customer data.

[UI card showing BFCM flows hourly volume, with total flow recipients at 1,567,523 and a 46% increase, overlaying a work environment image.]

Klaviyo Data Platform success stories

[Two food storage containers, one filled with pasta and the other with grains, on a kitchen countertop with a hand pressing the lid. Text overlay states '~1 month to implement Klaviyo,' showcasing Helen of Troys Klaviyo adoption timeline.]

Helen of Troy sees 40%+ TCO reduction from switching to Klaviyo for email + SMS

Read Helen of Troys story

[Daily Harvest logo over image of 2 bowls of pasta, with the words "18% tech cost reduction after switching"]

Daily Harvest boosts efficiency and reduces costs 18% by switching to Klaviyo + Shopify

Read Daily Harvests story

[A woman in a floral top holds a coffee cup in a charming European street scene with the sea in the background. Overlay text: BOSTON PROPER 78% of ecommerce conversions in 2025 from repeat purchasers.]

Boston Proper earns 78% of ecommerce conversions in 2025 from repeat purchasers

Read 2xists story

[Customer profile card for Dana Kim, marked as a VIP, showing preferred category as skincare and first purchase date as November 13, 2023.]

Gain a complete view of each customers behavior across channels and touchpoints.

Customer profiles

[UI screenshot of customer filters showing conditions for submitted reviews and a perfect 5.0 rating, accompanied by a small group of user profile pictures and a total count of 12,638 reviews.]

Target exactly the right people based on any number or combination of conditions.

Customer segments

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Consolidate your data with 350+ instant integrations and powerful APIs.

Integrations and APIs

Upgrade to unlock advanced datacapabilities

Take your data to the next level with premium features like no-code data transformation, data warehouse syncing, and advanced analytics.

Explore advanced KDP features

[UI card displaying Snowflake integration status as "Enabled," with one error found and last sync on July 12, 2025. "Advanced" label in top right.]

Sync profile and event data between Klaviyo and your data warehouse. No custom pipelines or thirdparty reverseETL tools required.

Data warehouse syncing

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Standardize and manipulate data for more advanced segments and personalization.

Data transformation

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Stay ahead of trends and catch potential issues early with alerts you can set in seconds.

Custom monitors

Customer data platform resources

[Graphic representation of a customer data platform (CDP) with a central glowing circle labeled 'Customer data platform,' connected to smaller nodes indicating anonymous browsing activity and predicted lifetime value (LTV) for the next 60 days.]

Explore the rest of the B2C CRM

K:AI

K:Marketing

K:Service

K:Analytics

What is a customer data platform (CDP)?

A customer data platform (CDP) is a centralized system that unifies customer information from multiple sources, creating a single source of truth. By consolidating, structuring, and making data actionable, CDPs help businesses streamline marketing, service, and analysis efforts.

Klaviyos Data Platform goes beyond traditional CDPs by integrating data unification, advanced analytics, and real-time activation into one marketer-friendly solution. This simplifies workflows, saves time, and fosters deeper customer relationships.

How is the Klaviyo Data Platform different from traditional CDPs?

The Klaviyo Data Platform is purpose-built for marketing and customer service teams, featuring an intuitive no-code interface, pre-built integrations, and rapid setup. While traditional CDPs often require months of implementation, Klaviyo is up and running in hoursdelivering value almost immediately.

Klaviyo also stores customer data indefinitely at no extra cost, enabling businesses to access a lifetime of insights for smarter segmentation, personalized campaigns, and in-depth reporting.

How does Klaviyo handle customer data?

The Klaviyo Data Platform employs advanced infrastructure to store lifetime event data for every customer. This comprehensive data repository provides businesses with a 360-degree view of customer behavior, enabling real-time analysis, hyper-personalized experiences, and dynamic segmentation.

With fast, reliable access to granular insights, Klaviyo helps businesses unlock the full potential of their data.

How does Klaviyos customer data solution improve marketing performance?

How long does it take to implement the Klaviyo Data Platform?

Does my business need a customer data platform?

If your customer data is scattered across multiple tools, making it difficult to unify, analyze, or act upon, a CDP like Klaviyos can help. By consolidating data into one platform, Klaviyo empowers businesses to create personalized customer experiences, drive growth, and make data-driven decisions.

Klaviyos flexible and scalable design makes it suitable for businesses of all sizes, from startups to enterprises.

Customer Data Platform

Customer Data Platform

Go beyond the traditional customer data platform

The smarter, simpler CDP solution for faster results

Seamless setup

Single source of truth

Effortless activation