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Datablazer: The Premier Community for IT and Data Professionals
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Welcome, Datablazer.

Are you trying to get data ready for AI and agentic AI? Well give you the information you need to get it right.

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3 Things We Learned About Using Data 360 To Unify Our Data

We built Data 360 to get a unified view of the customer journey, and now it powers our apps, flows, and agents. Heres what we learned along the way.

Justin Lafferty [Justin Lafferty] Justin Lafferty Senior Editor

Drive productivity and growth with agentic AI, built on a unified data platform

The agentic AI era is here to improve productivity, efficiency, and strategic decisions. And it all starts with data. Learn how to build a strong data foundation with the right data platform.

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The Agentic AI Era: After the Dawn, Heres What to Expect

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Agentforce: 4 Tips to Get Started

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Is Your Data Ready for Agents? 5 Ways To Tell

Community voices

Mehmet Orun - Co-Creator, Datablazers Mastery Onsite and Community Group Leader with fellow Datablazers at a DMO [Mehmet Orun - Co-Creator, Datablazers Mastery Onsite and Community Group Leader with fellow Datablazers at a DMO]

Datablazers Unite: One Year of Mastering Data Cloud Together

advanced customer segmentation [advanced customer segmentation]

10 things I Learned About Advanced Customer Segmentation That Can Save You Time And Money

Datablazers in circles on a blue background with Astro wearing a datablazer hoodie. [Datablazers in circles on a blue background with Astro wearing a datablazer hoodie.]

Blazing the Trail For Small Business: Spotlight on a Datablazer

Report

Gartner names Salesforce a leader for Customer Data Platforms

Learn more
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Watch & Learn

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How Behind The Wow: Create an Actionable 360 Profile

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Build your own AI agents on top of Data Cloud

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Unify data and power agentic AI with Data Cloud

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Import data from anywhere without duplication with zero copy

Power agentic AI with all your data, structured and unstructured

Unstructured data–emails, videos, social posts, audio files–lacks predetermined format but can yield powerful insights about your customers and their needs. Find out how.

Data Spotlight

Unstructured data ai guide [Unstructured data ai guide]

7 Executive Insights on Agentic AI and Unstructured Data

We surveyed over 300 executives around the world. Learn what your peers are doing or not doing with data and AI.

Get the report

Agentic AI Depends on Unstructured Data

We interviewed 20 CIOs and data executives to understand their priorities and challenges with unstructured data.

Get the report
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Learn how the worlds innovators prepare their data for AI with Data Cloud

Learn how companies across industries are fueling growth and innovation with data + AI.

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Saks elevates luxury shopping with unified data and AI Service Agents.

Agentforce boosts service agent productivity to deliver luxury shopping experiences.

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The Adecco Group connects 1:1 with each job seeker with Agentforce.

Adecco Groups recruiters use an agent-first approach to engage with applicants and recuit faster.

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FedEx grows shipping revenue with unified B2B data in one view.

Data Cloud brings web, shipment, and account data together for more effective sales follow-up.

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Salesforce on Salesforce

Agentforce resolves 80% of visitor issues on the Salesforce Help site.

Accelerate data-driven decision-making across every department

Discover how data activation making unified data from any source accessible via your CRM transforms your business.

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Data Activation Guide: Sales

Learn how to unlock and take action on data from any source to close deals faster.

Start now
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Data Activation Guide: Service

Turn proactive service into revenue, speed problem resolution, and work more efficiently.

Download now
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How To Clean Your Data for AI Agents Without Breaking the Bank

Heres our guide to cleaning your data without breaking the bank because your AI agent is only as good as the data you feed it.

Get the guide

Build agentic AI on a secure, trusted data foundation

In the era of agentic AI, trust and accountability are imperatives. Power your AI agents with secure, trusted data.

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How to Bridge the AI Trust Gap: 5 Data-Centric Tactics for IT Leaders

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What is Data Security? Importance & Best Practices

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CISOs Perspectives on Trust, Resilience, and Governing AI

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Governance at Scale: The Key to AI Success guide.

Join the Datablazer community, where data pros connect, learn, and grow their careers

Join the community
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A Datablazer is a data-driven innovator who leverages the Salesforce platform to unlock insights, drive decisions, and create meaningful customer experiences.

Amol Dixit, Vice President BlackRock

Ask more of data

In the age of agentic AI, everyone has data questions. Get the right answers to make the most of your data.

Q: What is a data lakehouse and how can it help me use data more efficiently?
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What Is A Data Lakehouse?

A data lakehouse can help you break down data silos and prepare vast amounts of structured and unstructured data for agentic AI.

Q: What is real-time data activation and how does it help me become more agile?
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What Is Real-Time Data Activation?

Turning data into action in real-time can speed up decisions and streamline operations.

Q: What is a data lake and what types of data can I store in it?
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What Is A Data Lake?

Store raw data in a data lake to get it ready for analytics.

Elevate your data game with live and on-demand events.

Learn how your peers are getting data ready for agentic AI. Ask questions and get answers from data and agentic AI insiders.

Dreamforce event [Dreamforce event]

World Tour Washington D.C. 2026

World Tour Washington D.C. 2026

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TDX 2026

TDX 2026 is the Salesforce Developer Conference for developers, admins, architects, and partners building the Agentic Enterprise.

sanjna parulekar [sanjna parulekar]

Connections 2026

CNX 2026 is the Salesforce Marketing Conference for marketers building the agentic enterprise.

Virtual data cloud workshop [Virtual data cloud workshop]

Dreamforce 2026 – Save the Date

Sign up for updates on Dreamforce 2026, including big pass savings, first access to hotels, important announcements, and so much more.

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The Future of Data Cloud: Product Strategy and Roadmap

On Demand

Join our product leaders for a preview of upcoming innovations in Data Cloud.

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Agentforce & Data Cloud at Dreamforce 2024

On Demand

Unlock trapped data with Data Cloud and deploy grounded, intelligent AI with Agentforce.

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5 Tips for Getting Started with Data Cloud and Agentforce

On Demand

Better business insights and autonomous AI action begin with unified, trusted data.

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Unlock the Power of Unstructured Data for Agentic AI: New Insights from CIOs

On Demand

CIOs use unstructured data to drive efficiency, innovation, and superior customer experiences.

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Is your data locked up?

On Demand

Find inspiration with expert views on Data Cloud, product demos, and customer stories.


Boost your data skills on Trailhead for free

Make data skills your competitive advantage with guided learning and hands-on experiences.

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Trail

Become an Agentblazer Champion

Explore core AI concepts, build an agent for key tasks, and understand how Agentforce creates business value.

Start Learning
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Trail

Prepare Your Data for AI

Successfully implement AI with the Salesforce Trust layer, enhanced data quality, and optimized data sets.

Start learning
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Trail

Build a Data Strategy for Data Cloud

Prepare and plan your data usage in Data Cloud.

Start Learning
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Data 101

These resources will give you the foundation you need to be a Datablazer in your organization. Youll gain the knowledge and insights necessary to understand data-driven processes, tools, and best practices.

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