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Salesforce: The #1 Agentic AI CRM | Salesforce CA
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Get started with the #1 Agentic CRM

Automate better sales, service, and marketing with humans and AI agents working together on one trusted, agentic CRM platform. See value from day one with quick and easy setup and pre-built agents.

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Where humans, agents, and platforms drive customer success together.

Welcome to the Agentic Enterprise

Humans and agents work inside the systems that run your business. The result: faster decisions, stronger customer relationships, and non-stop growth. Now with Headless 360, every Salesforce capability is accessible from any tool, any agent, any interface wherever work happens.

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Slack

Connect workflows and conversational data where work happens.

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Tableau

Turn agentic analytics into actionable intelligence.

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Agentforce

Build trusted, agentic experiences that act with purpose.

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Customer 360

Ground every decision in proven business context.

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Data 360

One governed, trusted data foundation.

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Explore Agentforce Coworker Meet Slackbot

Leverage our latest updates to empower your next big move

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Blog

Become an Agentic Enterprise: A Step-By-Step Guide

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Guide

Grow Your Small Business with AI Agents

Download guide
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Webinar

The Agentic Enterprise: How Leaders Operationalize AI Safely, Responsibly, and at Scale

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Playbook

More productivity. Less coding

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Built-in AI for every part of your business

Put AI to work across sales, service, and marketing with Starter Suite a CRM that knows your business and can automate the kind of customer experiences youll actually be proud of. Start simply with quick and easy setup and prebuilt agents.

$25 USD/user/month. See full pricing.

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4M+ conversations handled by Agentforce and counting

Everyone talks the AI talk. Were walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce delivers real conversational Al across service, sales, and marketing workflows. See how we did it and how you can, too.

See our stories Experience Salesforce Help

See why customers trust us to help them grow

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VP, Strategy & Transformation, PepsiCo

Tracy Matis

See PepsiCo story
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Chief Growth Officer and Chief Operating Officer, Young Drivers of Canada

Andrew Marek & Maria Bagdonas

With plans to expand globally and a 50% jump in calls, Young Drivers needed a way to scale. Agentforce is projected to resolve 70% of inquiries, cut call times, and deliver personalized service.

See the Young Drivers story
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Sales Team, Bombardier

Fauve Castagna, Sandra Tymchuk & Frank Vento

Learn how Bombardier's sales team sped up lead qualification and sales with real-time insights.

See the Bombardier story
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Business Owner of Salesforce ONE.CRM & Customer Care, Volkswagen Group

Stephanie Paetow

Agentforce will enable us to have personalization across those customer journey pre-sales sales and after sales. Every touch point, at the right time with the right message, based on a 360 view.

See the Volkswagen Group story
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SVP, Global Customer Success, OpenTable

George Pokorny

People dont want to wait to get their question answered. What would happen if the diners arent getting what they need? Now theyre angry. Hey, you sloughed me off to a bot. It didnt answer me, and Im grumpy. And so now when you have that interaction with a human agent, we have to dig ourselves out of this hole. Maybe we answer the question very quickly, but theyre always going to remember, hey that didnt work out well the first time. The dream I have is that Agentforce answers more questions, more quickly. Success with Agentforce is deflecting the questions that our customers have, so fewer things get escalated to a human, the diners are getting their questions answered quickly, and were able to take care of it without a human resource.

See the OpenTable story
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Enterprise Vice President, Strategy | Pricing | Product, FedEx

Mark Columbo

The culture at Salesforce of being customer obsessed is a leading attribute. Salesforce is constantly innovating and constantly creating new value. I just can't say enough about how well the teams have come together to delight our customers.

See the FedEx story
An infographic describing the architecture of Salesforce products. The base in the Salesforce platform, with workflows, AI, and security. Built on that is Data Cloud, where we bring in information from additional sources. We place of products in the next layer, so all this data and trust supports their functionality. And across it all sits Agentforce. [An infographic describing the architecture of Salesforce products. The base in the Salesforce platform, with workflows, AI, and security. Built on that is Data Cloud, where we bring in information from additional sources. We place of products in the next layer, so all this data and trust supports their functionality. And across it all sits Agentforce.]

Salesforce is the platform
for the Agentic Enterprise

Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.

See all products

Launch faster with 16+ Agentforce solutions, built for your industry

Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernize faster, go to market sooner, and deliver value from day one.

Financial Services

Connect with customers proactively to deliver AI-powered, high-value experiences.

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Retail

Acquire profitable customers faster with unified, real-time data.

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Healthcare & Life Sciences

Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.

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Construction & Real Estate

Streamline processes and achieve operational excellence to drive profitability and growth.

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Education

Boost productivity and enhance 24/7 student support with purpose-built AI for education.

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Energy & Utilities

Adapt and thrive in the expanding energy economy with responsive, personalised service that keeps customers at the centre.

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Technology

Automate workflows, unify and integrate data, and thrive in a new era of tech, powered by trusted AI.

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Manufacturing

Integrate all your data across a unified value chain to better serve customers and channel partners.

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See all industries

See why analysts agree Salesforce should be your Agentic AI partner

Data from a Valoir report show 16 times faster agent delivery and an increase in agent accuracy of 75% [Data from a Valoir report show 16 times faster agent delivery and an increase in agent accuracy of 75%]
Report

Agentforce delivers ROI faster and at a lower cost than a DIY approach

Read the Valoir report
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Report

Salesforce is voted the #1 Global Software Company on G2

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Report

Futurum report explains why Agentforce is the fastest path to enterprise value

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Become an Agentblazer

Learn essential AI and Agentforce skills required to shape the future of work for free.

Explore all Agentforce learning
Start learning Agentblazer Champion [Start learning Agentblazer Champion]
Level 1

Champion

Confidently explain Agentforce concepts and business impact.

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Start learning Agentblazer Innovator [Start learning Agentblazer Innovator]
Level 2

Innovator

Implement Agentforce solutions to drive measurable business outcomes.

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Start learning Agentblazer Legend [Start learning Agentblazer Legend]
Level 3

Legend

Understand advanced concepts and design complex strategies.

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We believe that business is the greatest platform for change

Grounded in trust, customer success, innovation, equality, and sustainability, were committed to doing well in business and doing good in the world investing 1% of our equity, technology, and time to create lasting change. Were also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.

See what drives us Take the pledge

Find the insights, experts, and tools to fuel your AI success

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From Burnout to Breakthrough: Transforming the Canadian Healthcare Experience

Watch now
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Collaborate with Salesforce customers, partners, and product experts

Join the community
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Get the most out of Salesforce with partners, apps, and agents

Discover AgentExchange

Get started today

There's nothing to install. No credit card required. Free for 30 days

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Frequently Asked Questions

What is Salesforce?

Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications powered by agentic AI and data that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.

What is CRM and why do I need one?

CRM stands for customer relationship management. Its a technology for managing all your companys relationships and interactions with customers and potential customers. A CRM system helps you:

Organize contact information, leads, and customer service data
Automate tasks like logging calls and sending follow-up emails
Analyze data to understand customer behavior and business performance

A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.

What is agentic AI and how is it used in Salesforce?

Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyzes data, agentic AI can reason, plan multistep actions, and execute tasks.

In Salesforce, agentic AI part of our Agentforce technology is used to:

Automate complex workflows like lead qualification or service case resolution
Predict business outcomes, such as which deals are likely to close
Personalize every customer interaction across marketing, sales, and service channels

How does Salesforce CRM help my small business grow?

Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Headless 360 platform is flexible and scalable, allowing you to start with the essentials you need like sales, service, commerce, or marketing and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.

Starter Suite helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.

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