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AI Agent Builder: Agentforce | Salesforce CA
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AI Agent Builder

Agentforce Builder

Every team can build reliable, powerful agents with a low-code AI agent builder. Use natural language and Agentforce assistance to get started quickly, then apply advanced logic and controls to deliver agents you can trust in production.

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Build conversationally with Agentforce as your assistant.

In Agentforce Builder, teams can create and customise agents for any industry or use case. Connect to your data, channels, and existing Salesforce assets like Flows, Apex, MuleSoft APIs, and prompt templates. Apply guardrails with clear instructions, then test and deploy with confidence. With built-in observability and determinism, you can deliver reliable agents that scale from simple tasks to sophisticated, multi-step workflows.

Any team can iterate and build powerful, trusted agents.

Pre-Built Building Blocks

Accelerate agent creation with out-of-the-box subagents, actions, and templates that cover common jobs to be done, like order management, reservation management, and general FAQs. Then, extend and refine with natural language instructions, determinism, and guardrails so every agent delivers consistent, reliable outcomes.

A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping. [A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping.]

Full Context with Any Data

Give your agents the context they need to perform with accuracy and confidence. Seamlessly connect to Salesforce data, Flows, Apex, MuleSoft APIs, and knowledge articles alongside external systems and sources. With rich context and business logic at their core, agents can respond accurately, act reliably, and scale to the most complex enterprise use cases.

A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping. [A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping.]

Multi-Channel Deployment

Bring your agents to any channel that powers your business. Serve customers in chat and voice with instant answers, order updates, and appointment scheduling. Support employees in Slack, apps, and portals with guided workflows, knowledge, and task automation. Extend agents everywhere to accelerate service, reduce manual effort, and ensure your teams and customers get the help they need instantly.

A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping. [A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping.]
A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping. [A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping.]
A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping. [A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping.]
A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping. [A screenshot of the Agentforce Builder interface showing options to create a new AI agent, including templates for Service Agent, SDR Agent, Sales Coach, and Guided Shopping.]

Connect agents to tools, logic, and automations with natural language.

Natural Language

Start building with plain language. In Agentforce Builder, you can describe what you want an agent to do and AI will help generate subagents, instructions, and actions. Add guardrails and logic when you need more control, so agents stay flexible and predictable.

Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics. [Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics.]

Easy Portability

Building is now text-first, without buried settings or scattered text boxes. Write agents in clear, natural language right in the Canvas view, making them easy to copy, paste, and reuse. This portability means you can quickly share agents across teams or environments and build on proven patterns without starting from scratch.

Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics. [Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics.]

Agentforce Script

Agentforce Script is the new language for building and powering agents in Agentforce Builder. Script combines the flexibility of natural language with the reliability of programmatic expressions. Define conditions, loops, and transitions. Set and compare variables. Build predictable, context-aware workflows that execute with precision. Write script your way: Chat with the integrated assistant, build in natural language on the Canvas view with expandable blocks, or toggle to view the scripting language with syntax highlighting and real-time validation. It combines the speed of low-code with the control of pro-code so every team can build the way they need.

Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics. [Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics.]
Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics. [Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics.]
Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics. [Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics.]
Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics. [Agentforce Builders configuration screen showing the Global Instructions section, a list of Agent's Actions, Variables, and Topics.]

Build conversationally with an Agentforce assistant.

Collaborative Building

Work side by side with an AI agent that understands how agents are built. Ask for help in plain language, and Agentforce Assistant generates a starting point, suggests improvements, or even translates your ideas into the underlying scripting language.

The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs. [The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs.]

Agentic Help When You Need It

From new subagents and instructions to actions and guardrails, the Agentforce Assistant is always available to guide you. It can answer questions about your agents behaviour, explain whats happening, and recommend changes so your agents perform the way you expect.

The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs. [The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs.]

Conversational Development for the Whole Building Lifecycle

Get agentic support from start to finish. Use the Agentforce Assistant to generate agents from scratch, refine instructions, troubleshoot errors, and simulate conversations. Move smoothly from an idea to a production-ready deployment, all through a conversational workflow.

The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs. [The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs.]
The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs. [The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs.]
The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs. [The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs.]
The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs. [The Agentforce Builder interface showing the configuration for the Pre qualification questions topic, including detailed instructions and a list of actions like Get Remaining Questions and Recommend Open Jobs.]

Simulate and test agents at scale.

Granular Real-Time Visibility

Preview agent behaviour before going live. Send a message in the simulator and instantly see how your agent responds, with a detailed interaction summary, AI-generated overview, and clear visibility into key events. Hover over any step to reveal metadata and drill down into the exact moment things went right (or wrong).

The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output. [The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output.]

Tracing Reasoning and Logic Steps

Understand exactly how your agent makes decisions. Dive into full-trace data that shows the subagents selected, the actions triggered, variable changes, and timing. Follow hyperlinks into detailed span views to pinpoint failures, explore logic branches, and get the context needed to refine your agents behaviour with confidence.

The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output. [The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output.]

Batch Testing at Scale

Move from one-off simulations to enterprise-grade testing. Generate reusable test cases from real interactions, run batch tests directly in the builder, and track results over time. With testing built into the building flow, teams can quickly validate fixes, increase coverage, and shorten the build-test-learn loop.

The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output. [The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output.]
The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output. [The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output.]
The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output. [The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output.]
The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output. [The Agentforce Builder interface in Simulate Mode, displaying a conversation with the Merchant Agent on the left and a centre panel showing the Interaction Details like Topic, Action, and Output.]

Ready to take the next step with Agentforce?

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AI Agent Builder FAQs

What is an AI agent builder?

An AI agent builder is a tool that simplifies the creation and deployment of AI agents, like Salesforce's Agentforce Builder. It's a user-friendly, low-code and pro-code tool to manage data sources, create jobs to be done and actions, and monitor agent performance. Learn more about choosing the best AI agent builder.

How much does Agentforce Builder cost?

Agentforce Builder does not cost anything and is included with the purchase of Agentforce. The AI assistance inside Agentforce Builder is included, and has no cost to use within the builder.

Who has access to Agentforce Builder?

The Agentforce Builder is located inside Agentforce Studio in the App Launcher. Access is granted by admin permissions.

What can I connect to?

You can connect Agentforce agents to the Salesforce tools and data you already use like Flows, Apex, MuleSoft APIs, CRM data, and knowledge articles. Agents can also integrate with external systems, apps, and channels, giving them the context and actions they need to deliver accurate, end-to-end experiences.

Are there any pre-built AI agent templates?

Yes. Agentforce comes with a library of prebuilt agent templates you can use right away, including the Service Agent, Employee Agent, Campaign Agent, Sales Development Rep, Sales Coach, Guided Shopping (B2B & D2C), Guided Shopping (B2C), and Setup Agent templates. Each can be customised with your own data, guardrails, and business logic to fit your exact needs. Learn more about how to build an AI agent.

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