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Consumer Packaged Goods CRM Software | Salesforce CA
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Salesforce for Fast-Moving Consumer Goods

Become a staple in every shopping basket with the world's #1 AI CRM for consumer goods. This powerful CPG CRM enables you to activate data and drive brand growth from planning to execution.

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Leading fast-moving Consumer Goods companies use Salesforce to deliver profitable growth.

General Mills customer story [General Mills customer story]
Kelloggs customer story [Kelloggs customer story]
Molson Coors Beverage Company logo [Molson Coors Beverage Company logo]
Consumer Goods Cloud for Trade Promotion Management demo. [Consumer Goods Cloud for Trade Promotion Management demo.]

How it works:

Plan efficiently, budget intelligently and track effectively across all trade activity to maximise margins.

  • Unlock comprehensive client intelligence
    Create a dynamic, AI-embedded 360 view across clients, investor engagement, funds, deals, and intermediariesbringing together relationship context, historical interactions, and evolving needs.
  • Seamlessly integrate data across sources
    Integrate and harmonise CRM data, financial systems, and third-party platforms into a single, intelligent ecosystem using prebuilt connectors and APIs.
  • Surface insights and opportunities
    Generate real-time insights across client profiles, portfolios, and market signals to understand influence, exposure, and opportunities.
  • Visualise and manage relationships
    Navigate complex relationship hierarchiesfrom legal entities to sales, distribution, and advisor team structuresto manage coverage and performance with precision.
Consumer Goods Cloud for Trade Promotion Management demo. [Consumer Goods Cloud for Trade Promotion Management demo.]

How it works:

Plan efficiently, budget intelligently and track effectively across all trade activity to maximise margins.

  • Unlock comprehensive client intelligence
    Create a dynamic, AI-embedded 360 view across clients, investor engagement, funds, deals, and intermediariesbringing together relationship context, historical interactions, and evolving needs.
  • Seamlessly integrate data across sources
    Integrate and harmonise CRM data, financial systems, and third-party platforms into a single, intelligent ecosystem using prebuilt connectors and APIs.
  • Surface insights and opportunities
    Generate real-time insights across client profiles, portfolios, and market signals to understand influence, exposure, and opportunities.
  • Visualise and manage relationships
    Navigate complex relationship hierarchiesfrom legal entities to sales, distribution, and advisor team structuresto manage coverage and performance with precision.
Retail execution demo [Retail execution demo]

Unlock perfect retail execution.

Streamline planning, automate processes and perfect store execution on one connected platform.

  • Maximise selling time. Automate and streamline tasks to make it easy for your sales representatives to efficiently plan and prioritise their visits.
  • Drive business growth. Empower sellers with store-level insights and built-in analytics to increase efficiency.
  • Improve sales strategy. Equip headquarter's teams with real-time data from the field to identify planogram gaps and out-of-stocks and manage assets.
  • Deliver perfect store execution. Activate headquarter's brand plans with guided selling, in-store collateral and account-specific product lists and order templates.
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Data cloud attributes that map to an individual and build the personalisation profile [Data cloud attributes that map to an individual and build the personalisation profile]

Action consumer data.

Automate data management, scale personalised engagement, reduce costs and increase ROI to acquire and grow consumer relationships.

  • Access real-time data. Go to market faster with the trusted data you need to identify key audiences, power AI and analyse performance at your fingertips.
  • Build a unified consumer profile. Harness all of your data, from any source across the business, to gain insight about consumers and increase their lifetime value.
  • Activate seamlessly in any channel. Personalise every touchpoint in each consumer relationship with AI recommendations, decisioning and journey automation.
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Get started building your fast-moving consumer goods solutions with these products:

Trade Promotion Management

Improve trade promotion effectiveness.

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Retail Execution

Unlock perfect retail execution.

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Consumer Goods Cloud Intelligence

Purpose-built Analytics and AI for Consumer Goods Cloud .

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Trade Promotion Optimisation

Build more effective promotions.

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MuleSoft for Consumer Goods Cloud

Pre-built solution to integrate critical systems with Consumer Goods Cloud .

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Marketing Cloud Personalisation

Automate dynamic offers for each customer in real time across each moment in the customer journey.

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Data 360 for Marketing

Activate your data, scale insights with AI and unify all your data in a single customer profile.

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Keep up with the latest fast-moving Consumer Goods Cloud trends, insights and conversations.

Forecast Your Way to Revenue Growth: A Blueprint for Sales Leaders article [Forecast Your Way to Revenue Growth: A Blueprint for Sales Leaders article]
Research

Consumer Goods Cloud Industry Insights Report

Find out more
Boost Revenue and Profitable Growth with Trade Promotion Management [Boost Revenue and Profitable Growth with Trade Promotion Management]
Guide

Salesforce for distributors

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Reimagining the Grocery Aisle: Driving Growth for CPG Brands [Reimagining the Grocery Aisle: Driving Growth for CPG Brands]
Guide

Reimagining the Grocery Aisle: Driving Growth for CPG Brands

Find out more
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Webinar

The Next-Gen Guide to Trade Promotion Management: 5 Steps to Profitable Growth

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See all resources

Ready to take the next step with the worlds #1 Agentic CRM for consumer goods?

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Start your trial.

Try Consumer Goods Cloud free for 30 days. No credit card. No installations.

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Talk to an expert.

Tell us a bit more so the right person can reach out faster.

Request a call
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Watch a demo.

Learn how Salesforce delivers profitable growth.

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Fast-moving Consumer Goods FAQs

What is a CPG CRM?

CPG CRM is a software solution that strenghtens customer relationships and makes businesses more efficient for CPG companies. Salesforce for Fast-Moving Consumer Goods is a CPG CRM that delivers profitable growth with connected planning and execution.

What are the benefits of using a CPG CRM?

Salesforce for Fast-Moving Consumer Goods is consumer packaged goods software that empowers CPG companies to activate customer data, improve trade promotion effectiveness and perfect retail execution for profitable growth across brands.

How do I choose the right consumer packaged goods software?

Choose the right consumer packaged goods software by evaluating your business needs. Whether your goal is to accelerate account growth, increase your promotion effectiveness, perfect retail execution or grow customer satisfaction, you can pick the right capabilities for your team.

What types of software do businesses in the consumer packaged goods industry need?

The exact software your business needs can vary depending on how your business works. Salesforce for Fast-Moving Consumer Goods has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.

What is the best CPG CRM?

Salesforce is the world's #1 AI CPG CRM for Consumer Goods. With our industry-specific products like Consumer Goods Cloud, CG companies can connect planning and execution one platform to deliver profitable growth.

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