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Get started with the #1 Agentic CRM.

Automate better sales, service, and marketing with humans and AI agents working together on one trusted, agentic CRM platform. See value from day one with quick and easy setup and pre-built agents.

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Where humans, agents, and platforms drive customer success together.

Welcome to the Agentic Enterprise

Humans and agents work inside the systems that run your business. The result: faster decisions, stronger customer relationships, and non-stop growth. Now with Headless 360, every Salesforce capability is accessible from any tool, any agent, any interface wherever work happens.

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Connect workflows and conversational data where work happens.

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Tableau

Turn agentic analytics into actionable intelligence.

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Agentforce

Build trusted, agentic experiences that act with purpose.

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Customer 360

Ground every decision in proven business context.

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Data 360

One governed, trusted data foundation.

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See why customers trust us to help them grow

Built-in AI for every part of your business

Put AI to work across sales, service, and marketing with Starter Suite a CRM that knows your business and can automate the kind of customer experiences youll actually be proud of. Start simply with quick and easy setup and prebuilt agents.

$25 USD/user/month. See full pricing.

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4M+ conversations handled by Agentforce and counting

Everyone talks the AI talk. Were walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce delivers real conversational Al across service, sales, and marketing workflows. See how we did it and how you can, too.

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Panasonic

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Singapore Global Network

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Globe Business

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K.W. Metal Work

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An infographic describing the architecture of Salesforce products. The base in the Salesforce platform, with workflows, AI, and security. Built on that is Data Cloud, where we bring in information from additional sources. We place of products in the next layer, so all this data and trust supports their functionality. And across it all sits Agentforce. [An infographic describing the architecture of Salesforce products. The base in the Salesforce platform, with workflows, AI, and security. Built on that is Data Cloud, where we bring in information from additional sources. We place of products in the next layer, so all this data and trust supports their functionality. And across it all sits Agentforce. ]

Salesforce is the platform
for the Agentic Enterprise

Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.

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Launch faster with 16+ Agentforce solutions, built for your industry

Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernise faster, go to market sooner, and deliver value from day one.

Financial Services

Connect with customers proactively to deliver AI-powered, high-value experiences.

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Retail

Acquire profitable customers faster with unified, real-time data.

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Healthcare & Life Sciences

Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.

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Construction & Real Estate

Streamline processes and achieve operational excellence to drive profitability and growth.

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Education

Boost productivity and enhance 24/7 student support with purpose-built AI for education.

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Professional Services

Increase client trust, recruit and retain the right talent, and build a vibrant work culture.

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Technology

Automate workflows, unify and integrate data, and thrive in a new era of tech, powered by trusted AI.

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Manufacturing

Integrate all your data across a unified value chain to better serve customers and channel partners.

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See why analysts agree Salesforce should be your Agentic AI partner

Data from a Valoir report show 16 times faster agent delivery and an increase in agent accuracy of 75% [Data from a Valoir report show 16 times faster agent delivery and an increase in agent accuracy of 75%]
Report

Agentforce delivers ROI faster and at a lower cost than a DIY approach.

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Report

Salesforce is voted the #1 Global Software Company on G2.

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Report

Futurum report explains why Agentforce is the fastest path to enterprise value.

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Become an Agentblazer

Learn essential AI and Agentforce skills required to shape the future of work for free.

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Start learning Agentblazer Champion [Start learning Agentblazer Champion]
Level 1

Champion

Confidently explain Agentforce concepts and business impact.

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Level 2

Innovator

Implement Agentforce solutions to drive measurable business outcomes.

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Level 3

Legend

Understand advanced concepts and design complex strategies.

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We believe that business is the greatest platform for change

Grounded in trust, customer success, innovation, equality, and sustainability, were committed to doing well in business and doing good in the world investing 1% of our equity, technology, and time to create lasting change. Were also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.

See what drives us Take the pledge

Find the insights, experts, and tools to fuel your AI success

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Catch all the Dreamforce 2025 highlights.

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Collaborate with Salesforce customers, partners, and product experts.

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Get the most out of Salesforce with partners, apps, and agents.

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Frequently Asked Questions

What is Salesforce?

Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications powered by agentic AI and data that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.

What is CRM and why do I need one?

CRM stands for customer relationship management. Its a technology for managing all your companys relationships and interactions with customers and potential customers. A CRM system helps you:

Organise contact information, leads, and customer service data
Automate tasks like logging calls and sending follow-up emails
Analyse data to understand customer behaviour and business performance

A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.

What is agentic AI and how is it used in Salesforce?

Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks.

In Salesforce, agentic AI part of our Agentforce technology is used to:

Automate complex workflows like lead qualification or service case resolution
Predict business outcomes, such as which deals are likely to close
Personalise every customer interaction across marketing, sales, and service channels

How does Salesforce CRM help my small business grow?

Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Headless 360 platform is flexible and scalable, allowing you to start with the essentials you need like sales, service, commerce, or marketing and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.

Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.

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