Agentforce

Businesses can build agents with Agent Builder using existing Headless 360 platform tools to create standard and custom subagents and actions. You can use prompts grounded in trusted enterprise data. You can use Flows to create automations across any system. You can use MuleSoft API connectors to connect Agents to any system. And last, you can use your Apex & Javascript to create the custom code and business logic for your Agent.

Businesses can create an agent for any role, any industry and to solve any use case. With Agentforce, it's ready to spin up out-of-the-box agents across service, sales, marketing, commerce and more.

• Service Agent replaces traditional chatbots with AI that can handle a wide range of service issues without preprogrammed scenarios, improving customer service efficiency.
• Sales Development Representative (SDR) engages with prospects 24/7, answering questions, managing objections and scheduling meetings based on CRM and external data, allowing your sellers to focus on building deeper customer relationships.
• Sales Coach provides personalised role-play sessions for your sales team, using Salesforce data and generative AI to help sellers practice pitches and objections tailored to specific deals.
• Merchandiser assists your ecommerce merchandisers with site set-up, goal setting, personalised promotions, product descriptions and data-driven insights, simplifying daily tasks.
• Buyer Agent enhances the B2B buying experience, helping your buyers find products, make purchases and track orders via chat or within sales portals. Personal Shopper acts as a digital concierge on your ecommerce sites or messaging apps, offering personalised product recommendations and assisting with search queries.
• Campaign Optimizer automates the full campaign lifecycle, using AI to analyse, generate, personalise and optimise marketing campaigns based on business goals.
• Agentforce (formerly Einstein Copilot) supports employees in the flow of their work with specific tasks by searching for data, creating action plans, and executing them to increase workplace efficiency.

Einstein is natively embedded into the Headless 360 platform and leverages data from CRM and external applications to provide insights, predictions and generated content directly in the flow of work.

An ai agent builder is a platform for building and customising AI agents. With Agentforce, our low-code Agent Builder that makes it easy to customise out-of-the-box agents or build new agents for any role, any industry, or any use case using existing tools like Flows, Prompts, Apex, and MuleSoft APIs to configure their agents. Using Agent Builder, businesses can create a job to be done for their agent by defining subagents, writing natural language instructions within that subagent, and creating a library of actions for it to choose from. Users can also easily observe an agent's plan of action and test their responses in Agent Builder.

Agentforce is a proactive, autonomous AI application that answers questions, takes actions, and improves productivity. You can equip Agentforce with any necessary business knowledge to execute tasks according to its specific role. With Agentforce, customers can unlock a limitless digital labour force by leveraging autonomous AI agents that support their employees and customers 24/7.

Agentforce can reason through complex requests, safely retrieve accurate knowledge about your business, take action on your behalf, and scale across teams and departments. It starts with the Atlas Reasoning Engine, which breaks down the initial prompt into smaller tasks, evaluating at each step and proposing a plan for how to proceed until the complete answer or action is achieved.

Every Salesforce customer can get started with Agentforce for free, for any use case, with Salesforce Foundations. Our pricing options include Flex Credits, Conversations, or per-user licensing, designed to fit how and where you deploy AI.