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Marketing & Service teams both own customer experience. With agents, now they can deliver it.

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A customer using Marketing Cloud Next, a view of a customer profile and a two way email exchange [A customer using Marketing Cloud Next, a view of a customer profile and a two way email exchange]
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B2C Marketing Platform

Grow Customer Loyalty with Agentic Marketing.

Put an agency of agents to work across your campaigns, channels, and workflows. From planning and creation to personalisation and performance, agents are your always-on brand ambassadors that handle the work behind every customer experience.

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The world's leading consumer brands build lasting customer relationships with Agentforce Marketing.

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F1 Logo [F1 Logo]
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What can you do with an agentic B2C marketing platform?

Turn customer signals into real-time context that powers AI agents and connected experiences across every channel. Journeys evolve with the customer, and one-way campaigns become ongoing conversations that respond in the moment. Personalise content, offers, and recommendations at scale while agents automate execution. Marketers focus on strategy and growth, and every interaction becomes more relevant, connected, and measurable.

How does Agentforce Marketing support B2C marketing teams?

Unified customer profile showing recent purchases and an Agentforce panel suggesting personalised next actions. [Unified customer profile showing recent purchases and an Agentforce panel suggesting personalised next actions.]

Power agents and experiences with unified data

Unify customer, campaign, and cross-department data so marketers and AI agents build personalised experiences with the right context.

Web Agent chat handling a live two-way conversation with retail item comparisons, as well as a two way agentic email conversation and SMS [Web Agent chat handling a live two-way conversation with retail item comparisons, as well as a two way agentic email conversation and SMS]

Turn one-way channels into two-way conversations

Connect email, mobile, and web into two-way conversations. Agents answer questions, handle support, and respond in real time.

Personalisation screen generating a product recommendations carousel tailored to individual customers. [Personalisation screen generating a product recommendations carousel tailored to individual customers.]

Shift from finite personalisation to infinite scale

Move beyond static segments. Agents create, adapt, and optimise content for every customer, channel, and interaction at scale.

Campaign builder creating an NTO promotion with an Agentforce panel and a personalised offer preview. [Campaign builder creating an NTO promotion with an Agentforce panel and a personalised offer preview.]

Replace capacity constraints with an agency of agents

Extend your teams capacity. Agents handle campaign builds, journey orchestration, and performance optimisation so marketers focus on strategy.

See how Agentforce Marketing powers customer experiences that evolve.

Unify data for stronger experiences

Save your team the headache. Unify your data and launch agents to better engage with your customers.

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Unify data from across the business

Connect behavioural, transactional, and conversational signals across every channel and department with the worlds #1 CDP built-in, giving marketers and AI agents a single, real-time view of every customer.

Data 360 workflow diagram showing data ingestion, profiling, personalisation, and activation. [Data 360 workflow diagram showing data ingestion, profiling, personalisation, and activation.]

Identify and activate high-value segments with agents

Identify high-value audiences as customer behaviour and intent evolve. Then, activate those audiences across owned and paid channels from a single platform, without waiting on a data team.

Agentforce interface showing AI-driven audience segmentation for Outdoor Gear Enthusiasts. [Agentforce interface showing AI-driven audience segmentation for Outdoor Gear Enthusiasts.]
Data 360 workflow diagram showing data ingestion, profiling, personalisation, and activation. [Data 360 workflow diagram showing data ingestion, profiling, personalisation, and activation.]
Agentforce interface showing AI-driven audience segmentation for Outdoor Gear Enthusiasts. [Agentforce interface showing AI-driven audience segmentation for Outdoor Gear Enthusiasts.]

Have conversations with your customers

One-way channels talk at customers with generic messages that lead to dead ends. Two-way conversations listen, respond, and earn the relationships that actually drive action.

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Turn outbound campaigns into conversations

Every message should be more than a CTA. Agents engage customers in two-way conversations across email and mobile by answering questions, guiding purchases, and adapting in real time.

NTO Loyalty Agent chatting with a customer on the website, recommending waterproof jackets with a discount code. [NTO Loyalty Agent chatting with a customer on the website, recommending waterproof jackets with a discount code.]

Unlock agentic journeys that evolve with every interaction

Use real-time customer signals to trigger and adapt cross-channel journeys. Agents can decide the next best action at every interaction, so each customer moves forward on their own path.

Cumulus Credit journey in Flow Builder with a decisioning agent producing two personalised application emails. [Cumulus Credit journey in Flow Builder with a decisioning agent producing two personalised application emails.]
NTO Loyalty Agent chatting with a customer on the website, recommending waterproof jackets with a discount code. [NTO Loyalty Agent chatting with a customer on the website, recommending waterproof jackets with a discount code.]
Cumulus Credit journey in Flow Builder with a decisioning agent producing two personalised application emails. [Cumulus Credit journey in Flow Builder with a decisioning agent producing two personalised application emails.]

Give every moment a personalised touch

Theres only so much personalisation your team can manage. Agentic content expands what your team can accomplish and delivers better experiences for your customers.

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Power agents with real-time context

Continuously enrich profiles with real-time signals that inform agent-driven decisions on the right product, content, or offer for each customer.

NTO Loyalty Agent recommending a hiking boot using a customers profile and loyalty tier, with local store availability. [NTO Loyalty Agent recommending a hiking boot using a customers profile and loyalty tier, with local store availability.]

Guide every experience with personalised promotions and recommendations

Deliver dynamic content, recommendations, and offers that adapt to each customers behaviour, preferences, and intent as they engage.

NTO Loyalty Agent recommending a hiking boot using a customers profile and loyalty tier, with local store availability. [NTO Loyalty Agent recommending a hiking boot using a customers profile and loyalty tier, with local store availability.]

Maximise marketing impact

Make capacity constraints a thing of the past. With an agency of agents, your marketers are able to check more things off their to-do list, and focus on what matters most.

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Create and launch campaigns with an AI agent

Create cohesive multi-channel campaigns in hours, not weeks. AI agents build audiences and messaging into an intelligent flow eliminating manual setup. Marketers can move from idea to in-market faster.

Flow Builder creating a multi-channel NTO marketing campaign with an AI agent guiding the steps. [Flow Builder creating a multi-channel NTO marketing campaign with an AI agent guiding the steps.]

Bring data, workflows, and agents into a conversational interface

Ask questions, build campaigns, and collaborate with teams and agents in one place to move faster and optimise performance in real time.

Slack conversation where an agent reports campaign performance and drafts a new retention campaign plan. [Slack conversation where an agent reports campaign performance and drafts a new retention campaign plan.]
Flow Builder creating a multi-channel NTO marketing campaign with an AI agent guiding the steps. [Flow Builder creating a multi-channel NTO marketing campaign with an AI agent guiding the steps.]
Slack conversation where an agent reports campaign performance and drafts a new retention campaign plan. [Slack conversation where an agent reports campaign performance and drafts a new retention campaign plan.]

Dive deeper into how Agentforce Marketing can support your business.

Marketing Cloud Next

A complete agentic marketing solution designed to help you personalise the right moments and have two-way conversations across the entire customer relationship.

Learn more

Customer Data Platform (CDP)

Power better marketing and advertising with Data 360 the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.

Learn more

Personalisation at Scale

Drive ROI and CLV with personalised experiences, content, and conversations that evolve for every customer across any channel.

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Customer Loyalty

Build and optimise loyalty and incentive programmes that proactively create tailored offers and promotions. Engage customers in real time across channels, and continuously adapt to drive repeat purchases and long-term value.

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Marketing Analytics

Turn marketing data into decisions with a unified intelligence layer. Connect performance and attribution across channels, find what's working, and continuously improve results with a single solution.

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Digital Advertising

Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels.

Learn more
Salesforce graphic, Less notifications, more conversations, showing one-way messages becoming evolving, two-way experiences [Salesforce graphic, Less notifications, more conversations, showing one-way messages becoming evolving, two-way experiences]
Turn marketing dead-ends into conversational experiences.

Customers dont want more notifications, they want conversations. See how agents turn one-way sends into experiences that respond in real time and evolve with every interaction.

Watch Demo

Discover what's new in Marketing.

  • On Demand Video
  • Product Demos
  • Reports and Guides
Graphic image illustrating dreamforce keynote title slide. [Graphic image illustrating dreamforce keynote title slide.]
Keynote

Agentforce Marketing Keynote

Marketing is transforming once again, and this time it's thanks to agentic AI. In this year's Agentforce Marketing keynote, we explored how AI agents can help you spark conversations with your customers, acting on every message and interaction in real time.

Watch now
Graphic image of partner logos partaking in the webinar. [Graphic image of partner logos partaking in the webinar.]
Webinar

Whats Next for Agentforce Marketing?

Join our Agentforce Marketing champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.

Watch now
Images of webinar speakers on a graphic title slide [Images of webinar speakers on a graphic title slide]
Webinar

The High-Performers Secret: Inside the 10th Annual State of Marketing Report

In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.

Watch now

Learn new skills with free, guided learning on Trailhead.

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B2C Marketing FAQ

What is a B2C marketing platform?

A B2C marketing platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.

Engagement marketing platforms provide features such as customer segmentation, personalised messaging, social media integration, email marketing automation, analytics and campaign management. The goal is to create meaningful engagement, drive customer connect and build loyalty by delivering relevant and valuable content or experiences.

How do B2C marketing tools help my business?

B2C marketing platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.

How do I choose the right engagement marketing platform?

Choose the engagement platform that best suits your businesss needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.

What's the difference between Marketing Cloud Engagement and Marketing Cloud Next, and what changes for my current workflows?

Marketing Cloud Engagement is an enterprise-grade platform for email, SMS, push notifications, and cross-channel journey orchestration the toolset you know through Journey Builder, Content Builder, and Automation Studio. Marketing Cloud Next is the future of marketing on Salesforce rebuilt natively on the Salesforce platform with a modernised data model, deeper CRM integration, and AI-powered experiences through Agentforce. Think of Engagement as where you operate today, and Next as where were taking marketing tomorrow.

Is Marketing Cloud Engagement the same as ExactTarget?

Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.

Is Flow the same as Journey Builder?

Journey Builder is a cross-channel journey tool built on Marketing Cloud Engagement. Flow is the next-generation automation engine built on the core Salesforce platform, powering journeys in Marketing Cloud Next. While Journey Builder is purpose-built for marketing, Flow goes further enabling cross-departmental orchestration, agentic interactions with Agentforce, and real-time personalisation. The good news: you can use your existing Journey Builder journeys within Flow, so theres no need to rebuild anything

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