[ Web Proxy ]
URL:
Viewing: https://www.salesforce.com/ca/education/recruitment-admissions-software/ [Back]  [Original]
Best Admissions CRM Software | Salesforce CA
Skip to content
mobile menu open [mobile menu open]mobile menu close [mobile menu close]
Get started
Get started

Stream Education Summit 2025 highlights on Salesforce+.

Watch now
An overview dashboard of recruitment and admissions containing key metrics. [An overview dashboard of recruitment and admissions containing key metrics.]

Recruitment and Admissions

Exceed enrollment goals with trusted AI built directly into your marketing automation and CRM. Strengthen relationships with holistic data and tailored applicant experiences that spark action. Help recruitment and admissions teams save time with automated application reviews and one place to connect with students, families, and counselors.

Watch demo
[]
[]

Higher Education institutions are increasing student enrollment by 5.5% with Salesforce.*

* Forrester: The Total Economic Impact of Salesforce for Education

Arizona State University customer story [Arizona State University customer story]
George Mason University customer story [George Mason University customer story]
San Mateo County Community College District customer story [San Mateo County Community College District customer story]
Texas Tech University customer story [Texas Tech University customer story]
Iowa State customer story [Iowa State customer story]
University of Wisconsin-Madison customer story [University of Wisconsin-Madison customer story]

What can recruitment and admissions teams do with Salesforce?

Increase conversion rates with prospective students, drive applicant success, and streamline the review process with trusted AI, marketing automation, and predictive analytics all built in a complete solution for recruitment and admissions.

Increase prospective student engagement with automation and AI.

Watch demo

Integrated Marketing Automation

Create a strong first impression with marketing automation and seamless inquiry forms that are integrated into your CRM. Help prospective students see themselves at your institution and take the next steps to apply with AI-driven personalization that dynamically adapts to their behavior across web, email, SMS, and social touchpoints.

A Marketing Cloud journey showing proactive engagement and communications with prospective students [A Marketing Cloud journey showing proactive engagement and communications with prospective students]

Actionable AI for Recruiters

Give recruiting teams access to AI-powered insights directly in their flow of work. Easily identify stealth prospective students, take the guesswork out of who is likely to apply, and get proactive alerts when its time to take action or nudge a prospect all in one recruitment and admissions CRM.

AI-driven insights for recruiters including a prospective student engagement score and recommended next steps. [AI-driven insights for recruiters including a prospective student engagement score and recommended next steps.]

360-Degree Views of Every Prospective Student

See how prospective students are moving throughout the recruitment journey all in one place. Work smarter with automated scoring to track progress and measure engagement across every touchpoint, without having to pull data from multiple systems.

A 360-degree view of a recruitment timeline of a prospective student including life events, engagements, and more. [A 360-degree view of a recruitment timeline of a prospective student including life events, engagements, and more.]

Agentforce for Education: Student Recruitment (Pilot)

Engage prospective students and deliver instant, personalized support throughout the enrollment journey with Agentforce. Ensure quick, accurate responses, seamless event registration, and efficient application assistance. Give recruiters time back to focus in high-value interactions.

Agentforce for Education: Student Recruitment* [Agentforce for Education: Student Recruitment*]
A Marketing Cloud journey showing proactive engagement and communications with prospective students [A Marketing Cloud journey showing proactive engagement and communications with prospective students]
AI-driven insights for recruiters including a prospective student engagement score and recommended next steps. [AI-driven insights for recruiters including a prospective student engagement score and recommended next steps.]
A 360-degree view of a recruitment timeline of a prospective student including life events, engagements, and more. [A 360-degree view of a recruitment timeline of a prospective student including life events, engagements, and more.]
Agentforce for Education: Student Recruitment* [Agentforce for Education: Student Recruitment*]

Maximize applicant success with tailored experiences delivered at scale.

Campus & Program Finder

Help students and families find the right schools and programs for them - allowing them to browse, search, and filter campuses and programs by location, majors, grade level and more. Display results in a list or on a map, with embedded calls to action for inquiries and information requests.

Campus & Program Finder [Campus & Program Finder]

Dynamic Applications

Greet applicants with a flexible experience that enables them to seamlessly start, save for later, and complete applications. Use application autofill to ensure that applicants never have to enter the same information twice. And, save time with modular application components that can be reused across different departments and programs.

A status bar and actionable list of required application tasks within the Applicant Portal. [A status bar and actionable list of required application tasks within the Applicant Portal.]

Customizable Applicant Portals

Provide outstanding support to applicants with a full-service recruiting and admissions portal. Help students find answers quickly with AI-powered chatbots, while giving valuable time back to staff. Plus, transform one-off email nudges into automated recommendation reminders that do the heavy lifting for both applicants and recommenders.

A customized applicant portal with helpful resources and a chatbot for prospective students to ask questions. [A customized applicant portal with helpful resources and a chatbot for prospective students to ask questions.]

Connected Onboarding

Increase admissions yield and empower admissions counselors with automated onboarding journeys that deliver maximum impact with minimal effort. With onboarding care plans that can be personalized to the needs of each student, admits will have the connected onboarding experience they need to thrive and build a sense of belonging.

An onboarding care plan for first-year students with key tasks and action items. [An onboarding care plan for first-year students with key tasks and action items.]
Campus & Program Finder [Campus & Program Finder]
A status bar and actionable list of required application tasks within the Applicant Portal. [A status bar and actionable list of required application tasks within the Applicant Portal.]
A customized applicant portal with helpful resources and a chatbot for prospective students to ask questions. [A customized applicant portal with helpful resources and a chatbot for prospective students to ask questions.]
An onboarding care plan for first-year students with key tasks and action items. [An onboarding care plan for first-year students with key tasks and action items.]

Drive productivity with streamlined reviews and goals tracking.

Application Campus Preferences

Gain a deeper visibility of location preferences of your prospective students allowing applicants to rank their preferred locations during the application process. Use this information to streamline application reviews by campus or school, inform offer decisions, and retain more applicants within your multi-campus system.

Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing. [Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing.]

Simplified Progress Tracking

Easily organize, visualize, and automate application reviews by stage. Quickly see where applicants are getting stuck with clear visibility into each stage of the application process. Easily track the completion status for every applicant with helpful icons that automatically update as key tasks are completed.

Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing. [Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing.]

Streamlined Admissions Review

Seamlessly review applications and supporting information from any source - including third-party application data - all in one, secure location. Make faster, more consistent, and more equitable admissions decisions with helpful scoring that captures reviewer recommendations.

Streamlined Admissions Review [Streamlined Admissions Review]

Always-On Analytics

Review progress toward enrollment goals with prebuilt dashboards embedded in your CRM. Set predictive AI alerts to keep track of enrollment rates, measure key trends, and take data-driven actions without having to switch between multiple systems.

A dashboard showing the holistic application trends across the board. [A dashboard showing the holistic application trends across the board.]
Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing. [Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing.]
Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing. [Simplified progress tracking for admissions teams with helpful indicators to see which files are ready for processing.]
Streamlined Admissions Review [Streamlined Admissions Review]
A dashboard showing the holistic application trends across the board. [A dashboard showing the holistic application trends across the board.]

Enhance the recruitment and admissions experience with these related products.

Education Cloud

Elevate the Education experience with the #1 CRM for learner and institution success.

Learn more

Agentforce

Build and customize autonomous AI agents to support your staff and students 24/7.

Learn more

Marketing Cloud

Make every moment count with data-driven communications delivered throughout the learner lifecycle.

Learn more

Tableau

Boost productivity and decision-making institution-wide with AI-powered analytics.

Learn more

MuleSoft

Integrate all your data, systems, or AI models to transform your institution and drive lifelong value.

Learn more

Data 360

Connect, harmonize, and activate data from any system into a complete view of every constituent.

Learn more

Slack

Bring students, faculty, and staff together to collaborate and engage from anywhere.

Learn more
A single dashboard to track prospective student inquiries, alerts, tasks, and application status. [A single dashboard to track prospective student inquiries, alerts, tasks, and application status.]
Achieve your recruitment and admissions CRM goals with our help.

Get in touch today and our education experts will help you:

  • Determine the right solution for your institution's needs
  • Build a tailored plan to help you get up and running fast
  • Connect with use cases from trailblazing institutions
Contact us Explore Education Cloud
[]

"Instead of traditional forms or even chatbots, our students have the convenience and personalized support of interacting with an autonomous recruitment agent directly on our website"

Dr. Melik Khoury
Unity Environmental University, President and CEO, Unity Environmental University
Read the story

Get started with recruitment and admissions tips, tricks, and best practices.

Leveraging Data and AI to Boost Enrollment and Retention [Leveraging Data and AI to Boost Enrollment and Retention]
Guide

Leveraging Data and AI to Boost Enrollment and Retention

Get the guide
Recruitment and Admissions Demo [Recruitment and Admissions Demo]
Demo

Recruitment and Admissions Demo

Watch now
Recruitment and Admissions Buyer's Guide [Recruitment and Admissions Buyer's Guide]
Webinar

Meet the Enrollment Challenge Webinar

Watch Now
Forrester: Improve Enrollment, Retention and Graduation Rates [Forrester: Improve Enrollment, Retention and Graduation Rates]
Report

Forrester: Improve Enrollment, Retention and Graduation Rates

Get the report

Ready to take the next step with Salesforce for Education?

screen.svg [screen.svg]

Start your trial.

Try Education Cloud free for 30 days. No credit card. No installations.

Try for free
screen.svg [screen.svg]

Explore Education Cloud.

Elevate the Education Cloud experience with the #1 CRM for learner and institution success.

Learn more
call.svg [call.svg]

Talk to an Education Cloud expert.

Tell us a bit more so the right person can reach out faster.

Contact us

Recruitment and Admissions FAQ

What is admissions and enrollment management software?

Admissions and enrollment management software helps recruitment and admissions teams be more productive with seamless application reviews and one place to connect with students and families. Staff can use trusted AI and analytics throughout the admissions funnel and create onboarding care plans.

How can universities use an admissions CRM?

With admissions CRM, staff can create tailored applicant portals at scale, easily view and approve documents, and track enrollment goals. Unlike individual point solutions, which only address a single use case or challenge, admissions CRM eliminates the pain of having data across multiple systems.

How can an admissions and enrollment management system help my institution?

An admissions and enrollment management system can help institutions increase application rates, overall application completion, and student enrollment. Instead of stitching data together across disparate systems, staff can save time with unified views of every prospective student and applicant.

What is the best admissions software?

Institutions of all sizes trust Salesforce to not only elevate the student recruitment and admissions experience, but also to increase staff productivity at scale. In fact, Forrester Consulting highlighted an enrollment increase and the ROI benefits of Salesforce for multiple institutions in this research.

How do I choose the right admissions CRM?

When comparing admissions CRMs, consider whether the solution has the integrations and customizations you're looking for, a reputable user experience and ROI, trusted customer support and if the solution can grow with your needs. Outline your pain points, compare features, and explore key references.

Web Proxy Viewer  |  New URL  |  Original Page