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Salesforce Free CRM: Get Started Today | Salesforce CA

Free CRM

Grow faster for free.

See value from day one with the free CRM built for small businesses. Stop juggling spreadsheets and disconnected tools bring customer activity, service cases, pipeline, and marketing together in one place, with built-in AI that helps you stay on top of every interaction.

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Find the Suite that's right for you.

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Free Suite

The CRM to get started organise leads and track customers with assistive AI.
$ 0
USD/User/Month
(2 user licences included. No contract or credit card required.)
  • Lead, Opportunity, and Customer Case Management
  • Assistive AI with Employee Agent
  • Single-Send Email Campaigns, Forms, and Analytics
  • Connected Slack Conversations

Starter Suite

Turnkey AI + CRM for small businesses automate sales, marketing, and service.
$ 25
USD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
  • Everything in Free, Plus Unlimited Users
  • Built-In Sales Flows and Lead Routing
  • Dynamic Email Nurture Campaigns and Lead Scoring
  • Secure Payment Links and Ecommerce Storefront

Pro Suite

The CRM with advanced automation and deeper customisation.
$ 100
USD/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
  • Everything in Starter plus Enhanced, Real-Time Chat
  • Sales Quoting and Forecasting
  • Greater Customisation, Automation+ Access to AppExchange
  • Premier Support (add-on)

Put Salesforce to work for you free.

  • Start fast
  • Sales
  • Service
  • Marketing
  • Slack

What can you do with Salesforces Free CRM?

See value fast with quick setup.

Start organising your customers from day one with simple onboarding, intuitive navigation, and quick settings that help you hit the ground running.

Keep everything in one place.

Bring your sales, service, email marketing, and Agentforce conversations together so you can track work, follow up, and stay organised without juggling multiple apps.

Get more done every day.

Boost productivity with a complete view of your leads, accounts, and conversations helping you stay on top of tasks and move work forward with ease

Make informed decisions early on.

Use simple reports and dashboards to understand whats happening across sales, service, and marketing plus built-in AI that highlights trends and important updates.

Moving to Salesforce was a turning point for us. Before, we were constantly scrambling to keep customer histories straight. Now, everything's unified, saving us time and setting us up to scale with a solid foundation.

Daniel Saeli
CEO and Co-Founder, TireTrack

Explore Salesforce Suites for every stage of growth.

See value from day one with solutions built to grow with you. Get up and running quickly with guided setup and built-in support. Automation and AI handle the busy work, so you have clear visibility to make confident decisions as your business grows.

Free Suite

The free, foundational CRM with sales, service, and marketing tools for up to 2 users plus built-in AI.

Starter Suite

The CRM that brings your business together, with marketing, sales, service, and commerce plus AI that helps automate work as you grow.

Pro Suite

The CRM you can customise with advanced automation, AI, and insights built to scale for complex needs.

Ready for more of everything? Time for Starter Suite.

When businesses need more users, more automation, and more insights, Starter Suite is the seamless upgrade that maintains ease of use while bringing the power of enhanced Marketing Cloud segmentation, Pay Now links, a Commerce storefront, and more.

Explore a variety of self-service resources for small businesses.

Check out these resources designed to help you to get started with Salesforce. We always have new, exciting ways for you to learn and find support as you grow.

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Put turnkey AI to work for your business

Get Salesforce. Free.

Start fast with built-in AI and everything you need to get going at no cost.

Talk to an expert.

Not sure where to start? Well help you figure it out.

Watch a Starter Suite demo.

See exactly what youre getting before you commit.

Free CRM FAQs

What is a free CRM and how does it help small businesses?

A free CRM is a software tool used to manage customer relationships and data without monthly fees. It helps small businesses grow by replacing scattered spreadsheets with a single, organised system. Users can track customer activity, sales pipelines, and marketing efforts in one location. This centralisation ensures teams stay aligned and can follow up with leads more effectively.

What is Salesforce's free CRM?

Salesforce's free CRM, Free Suite, is an easy, cost-free way for small businesses to move away from unwieldy spreadsheets. Up to two users can keep customer data organised in one intuitive system. Guided onboarding helps teams import data and get up and running quickly. Free Suite includes essential sales features for pipeline visibility, service features to close cases faster, and built-in AI to handle email drafting and summarising records. Businesses get everything they need to keep data accurate and complete all at no cost.

Is Salesforce Free Suite really free?

Yes, Salesforce Free Suite is really free, with no expiration limit. As long as you log in regularly, you can use our free CRM for as long as you'd like.

What features are included for free?

Free Suite includes essential features across sales, service, and marketing:

Sales features include:

  • Account, Contact, Lead and Opportunity Management
  • Task Management, Activity Feed
  • Customizable Reports and Dashboards
  • Products and One Pricebook

Service features include:

  • Case Management
  • Knowledge Management

Marketing features include:

  • Simple email builder with out-of-the-box, customisable email templates
  • Send up to 100 marketing emails per month
  • Create and manage a simple email marketing campaign
  • Build custom landing page and forms for lead capture

See our edition comparison chart to compare features across our small business suites. See the features in action with our free CRM demo video.

What AI features are included for free?

Free Suite includes embedded AI that lives directly inside customer records. Users can click to instantly generate summaries of customer details, past interactions, and open issues. AI can also draft customer emails based on previous context. Because these tools are assistive and click-based, users maintain full control over their workflow without spending hours on manual data entry. For example, a two-person business can use these features to quickly prepare for client calls and draft customised follow-up emails in seconds.

Do the AI features require technical setup?

There is zero setup required. The AI operates natively within Free Suite. Small businesses do not need an IT team or complex external integrations to start working faster. Users can log in on day one and immediately click to summarise records or draft emails.

How many users from my business can use the free CRM?

Free Suite has a 2 user maximum. For 3 or more users to have access to Salesforce, consider one of our paid offerings (Starter Suite or Pro Suite).

How does the Free Suite differ from the Starter and Pro Suites?

Free Suite focuses on essential business tracking for up to two users at no cost for those just getting started. Starter Suite adds automation, lead routing, and e-commerce tools for $25 per user. Pro Suite is designed for growing businesses, offering sales forecasting and deeper customisation for $100 per user. Each tier is built to scale with your business as your needs become more advanced. Learn more about Salesforce CRM Suites.

Where can Free Suite users get support?

Free users can receive real-time 24/7 support via the Agentforce chat bot on help.salesforce.com. Access to Standard, Premier or Signature support is available for paid editions.

What if I need additional features as my business grows?

We make it easy to upgrade to the CRM that makes the most sense for your business needs. No matter which edition you start with, all editions are built on the trusted Salesforce platform, ensuring you can easily scale your business with seamless upgrade options.

For example, if products and price books are important to your business, Starter Suite provides both features. If youre looking for forecasting and quoting functionality, Pro Suite includes these features. Learn more about our paid offerings and which suite is right for you or Contact Us to be connected to an expert.

Where can I find additional FAQs?


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