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Data Culture | Salesforce CA

Data culture drives data and AI success.

Agentic analytics has the power to change how we all work. With help from Tableau and Salesforce, prepare for a future of AI-powered insights and autonomous agents that optimize decision making, productivity, and customer success.

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Data-driven teams increase ROI by 31% with Tableau.*

*Source: 2024 Salesforce Success Metrics Analytics Highlights. Data is aggregated from 1,536 customers across 9 countries.

Humans with agents pave the way to a strong data culture

What is data culture, and why is it important? Data culture is the collective behaviors and beliefs of people who value, practice, and encourage use of data and AI to propel organizational transformation. Data-driven companies outperform the competition - with 18.8x profitability.*

*McKinsey, 5 Facts: How Customer Analytics Boosts Corporate Performance

Build a data and AI strategy that helps your teams make better decisions.

Strategy Implementation

People-first Data Strategy

Learn how Tableau Blueprint helps data-driven leaders bridge strategy, culture, and execution to transform their business in the agentic era.

Data Governance and ROI

Getting business leaders on board with data governance is easier with the right plans and metrics in place to tell the story about its impact and ROI. Read more about aligning on business results.

Trusted AI Tools

Tableau accelerates time to value and reduces repetitive tasks with smart suggestions and in-product guidance. And because our AI is built on the Einstein Trust Layer, administrators can enable trusted, ethical, and open AI-powered experiences without compromising data security and privacy.

Empower your teams with the skills and connections to achieve data fluency.

Tableau Community

Inspiring People

Meet the Tableau Community (or DataFam): a massive global network of data enthusiasts and Tableau users like none other. The community offers resources, connection, and learning for every stage of your data journey. Without the Tableau Community, attests Lorna Brown, Tableau Visionary and Ambassador, I wouldnt be where I am now personally or professionally.

Training and Education

Participate in eLearning, skill-based challenges, webinars, certifications, and more. Youll have the opportunity to connect with others to learn new tricks, get helpful feedback to improve your Tableau and CRM Analytics skills, or just join the global conversation.

Data Leadership Collaborative

This group brings together like-minded leaders to connect, learn, and help each other progress on the journey to building data-driven organizations. As AI transforms the data landscape, fostering a strong data culture is more critical than ever for harnessing its full potential.

Advance your journey to data maturity.

Trusted data and agentic analytics

Data, Analytics, and Trusted AI for Everyone

Make data-driven decisions across your organization, no matter who you are. From data, IT, and business leaders to analysts and developers, Tableau offers intuitive data and AI for all of your teams. Explore.

Ethical AI

Salesforces Ethical AI Practice shares why responsible artificial intelligence is table stakes for business. With emerging AI innovations, like agents, securing and preparing unbiased data is a business priority needing attention and partnership across your organization. Read more.

Assessment Guide

Use the information in this guide to measure and increase the maturity of your analytics program. Review to better understand your analytics journey.

Tableau is ultimately a platform for change. Its what enables ideas to be created from anywhere.

Libby Hickey
Tableau Product Manager, John Lewis Partnership

Support your data culture with thousands of partner apps and experts.

Join the Tableau Community.

Join a community that supports your Tableau journey, brings your data skills to the next level, and nurtures powerful connections. When people are united by data, anything is possible.

Learn new skills with free, guided learning on Trailhead.

Hit the ground running with data culture tips, tricks, and best practices.

Report

See why data quality is the #1 priority for leaders in the State of Data and Analytics report.

Webinar

Building a Data Culture: 3 Steps to Advance AI and Analytics

Whitepaper

4 Best Practices to Build Your Data Strategy

Whitepaper

Learn how successful IT leaders are solving key challenges to data transformation for the enterprise.

Take the next step with the world's leading analytics platform.

Start your Tableau trial.

Try Tableau for freea fully-hosted enterprise solution for deep data exploration.

Start your CRM Analytics trial.

Try CRM Analytics for free to get actionable insights within your existing Salesforce workflows.

Talk to an expert.

Tell us a bit more so the right person can keep in touch faster.


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