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Personalize every moment of engagement across the customer lifecycle with AI agents, actionable data, and workflows.
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About our partners(formerly AppExchange)
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Watch the seriesJoin us September 15-17 in San Francisco and on Salesforce+ to experience the Agentic Enterprise powered by you, amplified by agents.
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Watch the keynote that unveiled the future of data and analytics, featuring product innovations and inspiring customer stories.
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Visit the newsroomOne Unified Marketplace for the Agentic Enterprise.
Building on twenty years of marketplace leadership, Salesforce is making it easier for customers to discover, buy, and activate agents and apps on the new AgentExchange. This unified destination brings together AgentExchange, Slack Marketplace, and the Agentforce ecosystem into a single, trusted hub for the agentic enterprise. It represents a new operating model that goes beyond traditional apps to foster the discovery and deployment of AI-powered digital labour.
AgentExchange accelerates how businesses move from pilot to production by integrating autonomous agents and tools directly into the flow of work. In just a few clicks, you can find, evaluate, and plug in trusted third-party agents, sub-agents, and MCP servers directly within Agentforce Builder. More than just a storefront, it provides the strategic framework for scaling Agentforce, allowing you to deploy secure, industry-specific innovation faster without the friction of switching platforms.
Plug in specialised third-party agents, subagents, and tools directly in Agentforce Builder to make your agents even more powerful and saving you valuable time.
Finding agents and tools shouldnt require knowing exactly what to search.
Discover and deploy ready-to-use agents and tools directly within Agentforce Builder. Powered by Data Cloud, semantic search understands your business intent to recommend the specific agents, sub-agents, and MCP servers best suited for your workflows. This personalised discovery eliminates guesswork, allowing you to quickly find and deploy the right AI solutions for any use case or industry.
Purchase and activate Agentforce solutions on your terms, instantly.
Use private offers and transparent pricing to bypass weeks of negotiations. Unified billing consolidates all agent, sub-agent, and tools purchases into your Salesforce account, while automated provisioning grants immediate access the moment an offer is acceptedallowing you to deploy digital labour without delay.
Maintain enterprise-grade governance with vetted agents. built by partners.
AgentExchange offers a curated selection of agents built by trusted partners and vetted for security. Admins maintain granular control over data boundaries and API scopes, ensuring agents only access authorised information. Confidently scale Agentforce with reliable solutions that meet strict privacy and compliance standards.
The next generation of enterprise software is yours to build. Become a Salesforce ISV partner and get the platform, marketplace, and programmes to build apps and agents that reach millions of customers and the tools to turn your expertise into outcomes on day one.
Less time on infrastructure. More time on your IP.
The Headless 360 platform handles the plumbing trust, security, compliance, and enterprise scale so you can focus on what only you can do: your workflows, your data models, your customer logic. Build enterprise-ready agents and apps on a proven foundation.
Discovery. Commerce. Activation. All in one place.
AgentExchange brings together AI-powered discovery, unified commerce, and in-product activation so customers can find, evaluate, purchase, and deploy your solution without ever leaving their flow of work. Your listing is embedded directly into Salesforce and Slack, right where millions of customers already are.
Programmes, community, and resources built for ISV growth.
Access a full suite of go-to-market programmes designed to help you grow faster from co-selling opportunities and market development resources to a live community of 15,000+ Partnerblazers whove solved the exact problems youre facing.
Take a closer look at how agent building works in our library.
Launch Agentforce with speed, confidence, and ROI you can measure.
Tell us about your business needs, and well help you find answers.
An AI agent is an intelligent system that can get work done proactively and autonomously, meaning it doesn't require human input. Agents can be triggered by changes in data and automations. They can understand and respond to human conversation dynamically. And they rely on machine learning and natural language processing (NLP) to reason and handle a wide range of tasks, from answering simple questions to resolving complex issues.
Traditional chatbots require pre-determined conversation trees to respond to enquiries. In contrast, agents are dynamic. They can adapt to human language and conversation, and they have the ability to reason. They make sense of the conversation, build a plan to address it, understand the tools available to them, and then take the best course of action.
You can customise an AI agent to fit any use case and any industry. Salesforce offers a range of out-of-the-box agents for service, sales, marketing, and commerce, so you can get started in minutes. These are just some examples of how agents can support your business:
The Einstein Trust Layer protects customer data through robust security features and guardrails, like zero data retention, toxicity detection, secure data retrieval, and dynamic grounding. It improves the safety and accuracy of outputs while ensuring the responsible use of AI agents across the Salesforce ecosystem.
For example, the Audit Trail feature provides the data you need to track AI agent actions and outputs, ensuring AI usage complies with your organisation's security, privacy, regulatory, and AI governance policies.
While other agent platforms require complex data integration and custom automation builds, Agentforce is already built into the Headless 360 platform. You can instantly turn your existing workflows, prompt templates, Apex, and APIs into agent actions with the added power of native tools, like Data 360, Slack, and MuleSoft. Agent Builder enables Salesforce admins and developers to use natural language to create jobs to be done, instructions, actions, and guardrails for their agents.
Agentforce is deeply integrated with the Headless 360 platform, which brings together all the data and context agents need from internal and external sources, with the Einstein Trust Layer built in. This enables agents to take accurate, relevant actions, which are faster to implement thanks to our low-code framework. You can reuse Platform tools like flows and Apex, and build your agent on top of them.
Agentforce also connects to all the channels where your employees and customers already interact, including CRM, WhatsApp, Messenger, and your website. There's no need to go to another application to talk to an agent because they're bringing value to the existing flow of work.
Agentforce is suitable for businesses of any size. Salesforce customers can now try Agentforce for free with Salesforce Foundations, a $0 add-on for Enterprise Edition and higher.
Foundations helps businesses get ready for AI by extending their CRM with additional key features from Agentforce, Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Data 360. Foundations now includes credits to power the first 1,000 conversations with Agentforce for Service, allowing your company to try its capabilities before buying.
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