Collect and connect Google Marketing Platform data with mParticle

Google Marketing Platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place.

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Minimum mParticle SDK Version

iOS0.0

Android0.0

Mobile Web0.0

Data Types

Application State Transition

Screen View

Custom Event

Commerce Event

User IDs

Microsoft Advertising ID

Device IDs

iOS IDFA

Google Advertising Identifier

Partner Id

Roku Advertising Identifier

Fire Advertising Id

Available Configurations Added

OutputEvents, Audience, Id Sync

Benefits

01
Measure and Optimize Campaigns
Send relevant conversion event data to Google Marketing Platform for attribution and analysis of cross-channel spend
02
Send Data Immediately
Send data from mobile apps, web pages and more to Google Marketing Platform without any custom development required
03
Connect with All Services
Connect your Google Marketing Platform data with other marketing, analytics and business intelligence platforms easily and effortlessly

Platform

Use cases

Industries

Partners

Resources

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