PERFORMANCE ACCELERATORS

Same spend. Stronger signals. Higher lift.

Turn the customer data you already own into stronger performance across paid media and lifecycle programs, without adding new tools or rebuilding workflows.

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Four accelerators, one engine.

01
Match Boost Reach more of the audience you already built.
Lift match rates up to 2x so more of your paid audience can be recognized and activated without increasing spend.
02
Audience Expansion Scale what's already working.
Grow undersized or saturated audiences from high-signal customer behavior, without defaulting to broad targeting.
03
Household Reach Reach the buying group.
Activate or suppress related household members for shared-purchase campaigns, so spend reaches the people who can influence or complete the conversion.
04
Predictive Audiences Act before behavior shifts.
Score likelihood to convert, churn, purchase, or upgrade, then activate audiences while risk or opportunity is still in motion.

Better performance is in the data you already own.

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Better performance is in the data you already own.

Rising acquisition costs, shrinking addressability, and changing customer behavior make every signal count. Performance Accelerators help teams turn first-party audiences into more reach, sharper targeting, and measurable lift.

From audience to action.
An audience only creates value when you can reach it, scale it, or act on it. Accelerators help close the gap between the audience you build and the performance you need.
Performance that holds up.
Built on your first-party data, your audiences, and your activation workflows, accelerators help reduce dependence on weaker third-party signals.
Impact that compounds.
Each accelerator can improve performance on its own. Used together, they help the same audiences and budget work harder across acquisition and lifecycle programs.

+117% +29%

match rate gains on Google and Meta Ads with Match Boost.

CKE Restaurants reaches more of the audiences they had already invested in.

"We saw an immediate lift in reach after enabling Match Boost. It helped us connect with more of the audiences we'd already invested in, without any incremental effort and we're excited to see how Match Boost can become a larger part of our campaign strategy."

CKE Restaurants

Carl's Jr. & Hardee's

8.5x

higher revenue with Predictive Audiences. Plus 5x higher conversion. No new tech, no added headcount.

Tatcha drives 8.5x higher revenue with Predictive Audiences.

Tatcha used Predictive Audiences to identify high-intent shoppers and serve them the right offer at the right moment. The result: 8.5x higher revenue, 5x higher conversion, no added tech or headcount.

Read the customer story

Connect your data from anywhere, to anywhere.

mParticle connects with 300+ integrations across data sources and destinations, including paid media platforms, warehouses, and engagement tools your team already uses.

See all integrations

Same spend. Stronger signals. Higher lift.

Four accelerators, one engine.

CKE Restaurants reaches more of the audiences they had already invested in.

Tatcha drives 8.5x higher revenue with Predictive Audiences.

Connect your data from anywhere, to anywhere.

See whats possible with us.

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