Value-based Acquisition

Acquire for value, not just volume.

Use first-party signals to prioritize people more likely to repeat, spend more, or become your most valuable customers.

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Put budget behind acquisition built for long-term value.

01
Better-fit customers from the start
Prioritize customers with the strongest signals of future value, not just likelihood to convert once.
02
Spend that works harder over time
Allocate budget toward audiences expected to drive stronger payback after the first conversion.
03
More customers like your best ones
Expand from high-value customers to reach more that show similar potential.
04
Optimization that learns from value
Conversion and value signals flow back server-side, so platforms can learn from higher-quality outcomes.

Put your strongest data behind the media buy.

Bring your most valuable customer signals into paid channels to drive more effective acquisition.

Predict future value: Predictive Audiences

Score customers against a goal you define, such as repeat purchase, upgrade, revenue, or high lifetime value.

Expand from high-value customers: Audience Expansion

Use high-value customers as a seed audience, then control how broadly the audience expands.

Improve downstream matching: Match Boost

Increase match at activation so more of your priority audience can be reached across paid destinations.

Route value events server-side: Conversions API

Route first-party conversion and value events to downstream ad platforms through server-side integrations.

higher conversion rate

Tatcha drives higher-value conversions with AI-powered insight

We knew AI could improve our marketing, but we didnt want to build complex models ourselves. mParticle makes it easy to build and apply predictive insights in a way that actually moves the needle.

Jacqueline Supman

Director of Product Management, Tatcha

higher conversion rate

Tatcha drives higher-value conversions with AI-powered insight

We knew AI could improve our marketing, but we didnt want to build complex models ourselves. mParticle makes it easy to build and apply predictive insights in a way that actually moves the needle.

Jacqueline Supman

Director of Product Management, Tatcha

Define quality on your terms
Set acquisition goals around the outcomes that matter most, from repeat purchase and upgrades to revenue or lifetime value.
Turn scores into spend-ready audiences
Activate predictive scores and high-value segments as paid audiences your channels can use.
Keep acquisition quality improving
Use outcome data to inform the next model, audience, and campaign cycle.

More growth solutions

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Find more customers like your best ones

Scale from high-signal audiences.

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Reduce wasted acquisition spend

Improve reach, suppression, and feedback.

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Acquire higher-value customers

Optimize for value, not just volume.

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Make paid media performance more durable

Ground campaigns in owned data.

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Activate new customers

Guide customers to first value.

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Grow customer lifetime value

Drive repeat revenue and loyalty.

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Reduce churn and win back customers

Prevent churn and recover lapsed customers.

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Questions, answered

How do you predict high-value customers?

Predictive Audiences scores customers against a value or conversion action you define, such as repeat purchase, upgrade, or high lifetime value, using first-party signals.

What counts as a high-value customer?

Your team defines the goal repeat purchase, premium tier, higher predicted lifetime value, or another behavior tied to business value.

How is this different from optimizing for conversions?

Conversion optimization focuses on who is likely to convert. Value-based acquisition focuses on who is likely to drive more value after they convert.

Acquire for value, not just volume.

Put budget behind acquisition built for long-term value.

Put your strongest data behind the media buy.

Tatcha drives higher-value conversions with AI-powered insight

Tatcha drives higher-value conversions with AI-powered insight

See whats possible with us.

Contact us

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