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How does mParticle govern customer data? | Data Governance
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Governance and Observability

Enterprise governance. Data you can trust.

mParticle applies enterprise controls for access, data quality, and consent wherever your data moves. So every decision and activation starts with data you can trust.

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A smiling man with a bald head, neatly trimmed gray beard, and glasses sits at a table during a conversation. Hes wearing a dark brown shirt and holding a pen, with a laptop open in front of him. The background features a wooden wall and a leafy green plant, adding warmth to the scene. A glass of water and a green mug are on the table, suggesting a relaxed and professional meeting environment. Another person, slightly blurred in the foreground, appears to be engaging with him. [A smiling man with a bald head, neatly trimmed gray beard, and glasses sits at a table during a conversation. Hes wearing a dark brown shirt and holding a pen, with a laptop open in front of him. The background features a wooden wall and a leafy green plant, adding warmth to the scene. A glass of water and a green mug are on the table, suggesting a relaxed and professional meeting environment. Another person, slightly blurred in the foreground, appears to be engaging with him.]

Authorize

governance page image Authorize - Who can access what [governance page image Authorize - Who can access what]

mParticle controls access with roles you can customize, SSO, MFA, segregated workspaces, and audit logs.

Role-based access control

Each user only gets access to the parts of the platform their role requires, making authentication and compliance efficient.

SSO & MFA

SAML-based single sign-on and multi-factor authentication extend the authentication system your company runs on.

Segregated workspaces

Keep brands, regions, and environments separate from to scale compliance with your business.

Audit logs

Every configuration change is recorded, so you can see exactly who changed what, and when.

AI safety

Agents inherit the role-based permissions of the user controlling it, and the same policies, filters, and privacy controls apply to everything they read and build.

Validate

mParticle enforces quality at ingestion, to ensure you have the clearest signals and context.

mParticle image [mParticle image]

Monitor

governance page Monitor - Detect data issues in real-time [governance page Monitor - Detect data issues in real-time]

mParticle monitors data in real time with end-to-end tracing, system alerts, platform trends, and data streams, so issues surface instantly.

Observability

Trace data end to end, from source to destination, so root causes get fixed, not guessed.

System alerts

Get notified the moment a connection breaks, so issues surface in seconds.

Platform trends

Track volume and health across connections to see what changed, and when.

Livestream

Real-time view of data coming in and out of mParticle, so you can see issues even when other tools are impacted.

30%

increase in data consistency across the martech stack

How SoFi powers personalized email campaigns with high-quality customer data

By partnering with mParticle, SoFi has been able to improve data quality across their martech stack and deliver more relevant email experiences to their members.

Read customer story

mParticle makes it easy for us to safely send data to multiple media vendors, which allows us to be effective and efficient.

Mike Aguenza

Product Manager, Spotify

Customer Data Platforms do not need to be complicated. They need to be simple and effective, as theyre the center point of your customer data ecosystem. There are very few platforms we came across that are as clear and powerful as mParticle.

Tim Armstrong

Director of Digital Capability & Data, Nova Entertainment

Control

Control - Decide where data goes governance page image [Control - Decide where data goes governance page image]

Decide where your data goes. Control every outbound flow, with built-in configuration not code.

Filters

Filter data so that each destination receives exactly what data, and nothing it shouldnt.

Rules (custom transformations)

Set policies to automatically transform, cleanse, and enrich data as it enters or leaves mParticle.

Consent management

Track consent against standard GDPR and CCPA frameworks, and use consent controls to decide where data can be sent.

Privacy controls

Propagate consent changes to downstream partners and block data from data-sale outputs on opt-out.

Subject requests

Automate access, portability, and erasure requests across your stack, so DSRs stop being a project.

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

See all integrations
Security and governance [Security and governance]

Secure by design.

From SSO to MFA, your datas security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.

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Performance solutions across acquisition and lifecycle.

Find more customers like your best ones [Find more customers like your best ones]

Find more customers like your best ones

Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing effortsall in one platform.

Learn more

mParticle image [mParticle image]

Reduce wasted acquisition spend

AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences.

Learn more

mParticle image [mParticle image]

Acquire higher-value customers

Use first-party signals to prioritize people likely to repeat, spend more, or become your most valuable customers.

Learn more

Make paid media performance more durable [Make paid media performance more durable]

Make paid media performance more durable

Keep paid media grounded in owned customer data as cookies, device signals, and platform visibility become less reliable.

Learn more

mParticle image [mParticle image]

Activate new customers

Use first-party behavior to guide the next step after each early milestone, so new customers move from first interaction to first value.

Learn more

mParticle image [mParticle image]

Grow customer lifetime value

Identify when customers are likely to buy again, upgrade, or engage more deeply, then activate the next best action.

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mParticle image [mParticle image]

Reduce churn and win back customers

Spot early signs of risk and activate retention and win-back journeys before engagement drops too far.

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Your questions, answered.

How does mParticle secure data?

Data is encrypted in transit with TLS and at rest with 256-bit AES, and each clients data is logically and physically separated in distinct clusters. The platform is ISO 27001 certified, SOC 2 Type II attested, and aligned to GDPR, CCPA, and LGPD. Agentic and AI workflows operate with the same guardrails as your team. Role-based access, data plans, and privacy controls apply to everything they read and build, and nothing goes live without human approval.

How does mParticle comply with GDPR and CCPA?

mParticle supports GDPR, CCPA, and LGPD obligations through consent management, privacy controls, and automated data subject requests. Consent and opt-out state is enforced on outbound flows, and access, portability, and erasure requests can be forwarded to downstream tools as configuration rather than engineering work.

Does mParticle allow me to set policies to control what data each destination receives?

Yes, mParticle lets you set custom data filters and transformation rules to control exactly what flows in and out.

How does mParticle filter data?

mParticle Data Plans enforce your schema on ingestion, and real-time alerts notify your team the moment something breaks, so issues get fixed before they spread downstream. Our customer success team also works with you to monitor data flows and optimize your customer data strategy.

What compliance certifications does mParticle hold?

mParticle is ISO 27001 certified and SOC 2 Type II attested. Data is encrypted in transit with TLS and at rest with 256-bit AES, and each clients data is logically and physically separated in distinct clusters.

Does mParticle work with my consent management platform?

Yes. mParticle integrates with consent management platforms including OneTrust, Ketch, and Didomi, so the consent state you collect decides what forwards to each downstream partner.

How does mParticle maintain safety and data privacy when using AI agents?

mParticles Audience Agent operates within the authenticated users existing role-based permissions and workspace access, and it cannot bypass platform privacy controls. It remains read-only until the user explicitly confirms and saves an audience; activation is a separate manual step that the Agent cannot perform.

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