Durable Performance

Signals fade. Performance shouldn't.

As cookies, device signals, and platform visibility become less reliable, keep paid media grounded in the customer signals you own.

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Use owned customer data to improve targeting, reach, and optimization.

01
Less guesswork, stronger decisions
Build campaigns around real customer behavior, so spend is guided by owned signals instead of third-party ones.
02
Targeting that reflects right now
Keep audiences fresh as customers browse, convert, qualify, or fall out of eligibility, so campaigns match current intent.
03
More reach from the audiences you earned
Strengthen identity and match so more of your first-party audience can be recognized, reached, and activated.
04
Outcomes that sharpen optimization
Conversion and value outcomes flow back to ad platforms, so campaigns optimize from stronger performance signals.

Your first-party data is the performance advantage.

Connect the paid media performance loop: resolve customers, build audiences, improve match, and feed outcomes back.

Resolve the customer behind the signal: Advanced Real-Time Identity

Connect identifiers as new signals arrive, so audience eligibility reflects the most current and complete customer view.

Build audiences from owned behavior: Real-Time Audiences

Create and update audiences from first-party behaviors, conversions, and eligibility rules with millisecond latency.

Improve addressability: Match Boost

Increase match rates up to 2x so more of your first-party audience can be reached across paid destinations.

Route conversion events server-side: Conversions API

Route first-party conversion events to downstream ad platforms through server-side integrations.

Real-time data and insights help Inspire and our brands deliver the best service possible to our guests. mParticle helps our teams provide better, more relevant experiences across our channels while providing support for critical data privacy initiatives.

Phil Crawford

Chief Technology Officer

Phil Crawford

Chief Technology Officer

Move faster without rebuilding
Build and adapt paid audiences from a marketer-friendly workflow, without a data request for every update.
Govern audience logic at scale
Keep identity rules, eligibility criteria, and activation workflows aligned with the standards your business depends on.
Adapt as platforms and signals change
Support new identifiers, destinations, and platform requirements without rebuilding the paid media workflow each time.

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Reduce wasted acquisition spend

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Acquire higher-value customers

Optimize for value, not just volume.

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Make paid media performance more durable

Ground campaigns in owned data.

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Activate new customers

Guide customers to first value.

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Grow customer lifetime value

Drive repeat revenue and loyalty.

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Reduce churn and win back customers

Prevent churn and recover lapsed customers.

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Questions, answered

What happens to my targeting as third-party signals degrade?

Targeting becomes more dependent on the quality of your first-party data, identity resolution, and conversion feedback the signals you own and control.

What does identity resolved in real time mean?

Customer identity is resolved as new signals arrive, so audience eligibility reflects recent behavior instead of waiting for the next batch.

Does this make performance cookie-proof?

No. No platform can make that claim responsibly. It reduces dependence on weakening third-party signals through first-party data, real-time identity, improved match, and server-side conversion feedback.

Signals fade. Performance shouldn't.

Use owned customer data to improve targeting, reach, and optimization.

Your first-party data is the performance advantage.

See whats possible with us.

Contact us

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