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Agentic Platform mParticle
Rokt logo [Rokt logo]mParticle Logo [mParticle Logo]AfterSell Logo [AfterSell Logo]
AGENTIC PLATFORM

Designed to elevate. Built to execute.

One marketer. One platform. The strategy, data fluency, and execution of an entire team behind you.

Get a demoGet a demoTalk to an expert
hero image Agentic Platform [hero image Agentic Platform]

Not just an agent. Your agent.

Start with a question. End with a plan your team approves. Thats performance, made easy.

agentic platform - audience agent [agentic platform - audience agent]

One conversation. A platform of possibilities.

The questions change. The conversation doesnt. Start anywhere, and mParticle carries it from asking to acting.

"Who should this campaign reach?

Describe who youre after and get a review-ready audience, sized and explained.

What will my customers do next?

Each customer scored for how likely they are to convert, churn, or upgrade.

What am I not seeing in my data?

A plain-language map of what you have, with gaps and changes flagged before they cost you.

A team of experts. Always on.

agentic platform A team of experts built in [agentic platform A team of experts built in]

A team of experts. Always on.

The decisions that shape performance start before the campaign does. The agentic layer of the Performance Engine makes them smarter and scales them further.

The platform behind the prompt.

hybrid platform overview prediction [hybrid platform overview prediction]

Activate customer data wherever it lives.

Stream behavior in real time, reach deep history in your warehouse, or use both in the same audience. One architecture, one consistent strategy, and the Performance Engine built in.

  • Real-time streaming
  • Warehouse-native, zero-copy
  • Audience, Predictions, and Data Explorer Agent
  • Hybrid, Real-Time, and Composable Audiences
  • Calculated Attributes
  • Profile & Events APIs
  • 300+ native integrations
Explore more
hybrid platform overview Real-time architecture [hybrid platform overview Real-time architecture]

Unify, manage, and activate in the moment.

Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.

  • IDSync
  • Profile and Events APIs
  • Data Catalog
  • Real-Time Audiences
  • Same-session personalization
  • Live monitoring & validation
  • 300+ native integrations
Explore more
hybrid platform overview Composable architecture [hybrid platform overview Composable architecture]

Unlock the full power of your warehouse.

Turn your cloud data warehouse or data lake into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.

  • Composable Audiences
  • Zero-copy activation
  • Customizable data models
  • No-code, marketer-friendly interface
  • Native downstream integrations
Explore more
Advanced Real-Time Identity hero image [Advanced Real-Time Identity hero image]

Resolve more. Reach more.

Resolve identities as each signal arrives, see how every profile came together, and turn stronger identity coverage into more precise activation.

  • IDSync
  • Identity Dashboard
  • Identity Logs
  • User Activity and History
  • Profile API
Explore Advanced Real-Time Identity
hybrid platform overview segmentation [hybrid platform overview segmentation]

Build the audience the moment demands.

Describe the goal or define the logic yourself. Combine real-time behavior, warehouse data, and predictive signals to create audiences that stay current wherever you activate.

  • Hybrid, Real-Time, and Composable Audiences
  • Audience Agent
  • Audience Builder
  • Audience Insights
  • Real-Time Activation
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A smiling man looks at his smartphone as an overlay recommends the Next Best Action for freemium users: unlock the catalog, watch premium content, or upgrade now. [A smiling man looks at his smartphone as an overlay recommends the Next Best Action for freemium users: unlock the catalog, watch premium content, or upgrade now.]

Predict their next move. Make yours first.

Predict who will act, identify the next best action, and find more customers who share the patterns behind a high-performing audience. Put that intelligence to work across acquisition and lifecycle programs.

  • Predictions Agent
  • Future Behavior
  • Next Best Action
  • Similar Customers
  • Predictive Attributes
  • Predictive Audiences
Explore more
hybrid platform overview Enterprise Governance [hybrid platform overview Enterprise Governance]

Move fast on data you trust.

Control access, enforce quality, monitor every flow, and apply consent everywhere customer data moves. The same guardrails govern your agentic and predictive workflows.

  • Role-Based Access
  • Data Plans
  • Data Catalog
  • Observability
  • Consent Management

8.5x

higher revenue with Predictive Audiences. Plus 5x higher conversion. No new tech, no added headcount.

Tatcha drives 8.5x higher revenue with Predictive Audiences.

Tatcha used Predictive Audiences to identify high-intent shoppers and serve them the right offer at the right moment. The result: 8.5x higher revenue, 5x higher conversion, no added tech or headcount.

Read the customer story

+117% +29%

match rate gains on Google and Meta Ads with Match Boost.

CKE Restaurants reaches more of the audiences they had already invested in.

"We saw an immediate lift in reach after enabling Match Boost. It helped us connect with more of the audiences we'd already invested in, without any incremental effort and we're excited to see how Match Boost can become a larger part of our campaign strategy."

CKE Restaurants

Carl's Jr. & Hardee's

Performance solutions across acquisition and lifecycle.

Find more customers like your best ones [Find more customers like your best ones]

Find more customers like your best ones

Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing effortsall in one platform.

Learn more

mParticle image [mParticle image]

Reduce wasted acquisition spend

AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences.

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mParticle image [mParticle image]

Acquire higher-value customers

Use first-party signals to prioritize people likely to repeat, spend more, or become your most valuable customers.

Learn more

Make paid media performance more durable [Make paid media performance more durable]

Make paid media performance more durable

Keep paid media grounded in owned customer data as cookies, device signals, and platform visibility become less reliable.

Learn more

mParticle image [mParticle image]

Activate new customers

Use first-party behavior to guide the next step after each early milestone, so new customers move from first interaction to first value.

Learn more

mParticle image [mParticle image]

Grow customer lifetime value

Identify when customers are likely to buy again, upgrade, or engage more deeply, then activate the next best action.

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mParticle image [mParticle image]

Reduce churn and win back customers

Spot early signs of risk and activate retention and win-back journeys before engagement drops too far.

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Your questions, answered.

What is mParticles agentic platform?

mParticles agentic platform is a layer of the Performance Engine that turns questions about your customer data into work you can review and approve. Describe an outcome in plain language, and it proposes the audience, the prediction, or the data answer, with its reasoning attached. You keep the final say on everything that goes live.

What can I ask mParticles agent to do?

Ask who a campaign should reach, what your customers are likely to do next, or what you are missing in your data. The agent returns a review-ready audience sized and explained, customer-level predictions for conversion, churn, or upgrade, and a plain-language map of the data you hold with gaps flagged.

Does mParticles agent act on its own?

No. The agent proposes, you decide. It stays read-only until you explicitly confirm and save, and activation is a separate manual step the agent cannot perform. Nothing reaches a customer without a person approving it first.

Can I see why mParticles agent proposed something?

Yes. Every proposal arrives with the reasoning behind it, so you can unpack why a signal was chosen or a segment was drawn before you approve it. The point is a recommendation you can interrogate, not an answer you have to trust blind.

How does mParticle maintain safety and data privacy when using AI agents?

mParticles Audience Agent operates within the authenticated users existing role-based permissions and workspace access, and it cannot bypass platform privacy controls. It remains read-only until the user explicitly confirms and saves an audience; activation is a separate manual step that the Agent cannot perform.

What data does mParticles agent work from?

Your first-party customer data in mParticle, and nothing else. The agent is grounded in the profiles, events, and audiences already in your workspace, and the same Data Plans, filters, and consent controls that govern your team govern what it can read.

See whats possible with us.

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