Move new customers from first interaction to first value

01
Faster value realization
Help new customers complete the first meaningful action that shows they are getting value.
02
More onboarding momentum
Keep customer journeys aligned as customers complete setup, first use, or another early milestone.
03
Act while intent is fresh
Use recent behavior to guide the optimal next step before the moment passes.
04
Fewer drop-offs
Keep customers moving when early engagement slows or they miss the next milestone.

Build activation around what customers just did.

Connect audience logic, identity, and profile context so activation journeys stay aligned across engagement tools.

Keep activation audiences up to date: Real-Time Audiences

Update audiences as customers reach early milestones, such as signup, account setup, first session, profile completion, or first purchase.

Recognize new customers across touchpoints: Advanced Real-Time Identity

Resolve identity as new signals arrive, so eligibility reflects the latest view of each customer.

Turn goals into audience logic: Audience Agent

Describe the audience you want. The Audience Agent surfaces relevant events and attributes to review, refine, and save.

Shape the early experience: Customer Profiles and Attributes

Use lifecycle stage, behavior, and customer attributes to guide activation in your engagement platform.

Launch activation journeys faster
Create and update activation audiences without a manual build for every segment.
Maintain momentum as customers change
Use recent activity to keep activation paths aligned as customers act, pause, or complete the next milestone.
Coordinate every channel from the same context
Keep engagement tools working from a shared view of who each customer is and what they have done.

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Questions, answered

Does this send the onboarding messages?

No. Your engagement platform sends every message. You build and update the audiences and send the signals; Braze, Iterable, Salesforce Marketing Cloud, and others send the message.

How is an activation audience different from a batch segment?

It updates as behavior changes, so customers enter or exit on current eligibility, not the next batch.

Can Audience Agent help build activation audiences?

Yes. Describe the goal, and Audience Agent surfaces the events and attributes that define it and proposes an audience to review and save.

Turn new customers into active ones.

Move new customers from first interaction to first value

Build activation around what customers just did.

See whats possible with us.

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