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Advanced Real-Time Identity mParticle
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Advanced Real-Time Identity

Turn resolved identities into measurable performance.

Resolve fragmented signals into unified, activation-ready customer profiles for better targeting and more relevance.

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Advanced Real-Time Identity hero image [Advanced Real-Time Identity hero image]

Unify and monitor

Advanced Real-Time Identity Identity you can measure and optimize [Advanced Real-Time Identity Identity you can measure and optimize]

Identity you can measure and optimize. See how identities resolve, trace what changed and why, and measure coverage across every destination, so you can tune identity for higher match rates and stronger activation.

IDSync

mParticles enterprise-proven identity resolution system that adapts to how your brands work in real time.

Identity Dashboard

Get a clear view of your identity signal coverage. Use these insights to optimize your identity strategy, boost match rates, and maximize performance.

Identity Logs

Detailed insight into every identity call, lookup, and outcome. Reduce hours of manual troubleshooting into minutes of self-service diagnostics.

User Activity and History

A unified, real-time view of every user profile, including how it was built. See current identifiers, attributes, and activity alongside a full historical view of how the identity resolved over time.

Household Reach

Group users who share an attribute, such as physical address, so campaigns can reach or suppress the whole buying group.

Real-time relevance

Performance starts with identity. Strong resolution drives higher match rates, household targeting, and customer profiles you can use anywhere.

Advanced Real-Time Identity Real-Time Relevance [Advanced Real-Time Identity Real-Time Relevance]

Real-time relevance

Performance starts with identity. Strong resolution drives higher match rates, household targeting, and customer profiles you can use anywhere.

Match Boost

Easily lift match rates across destinations like Meta, Google Ads, Rokt, and other ad destinations.

Household Reach

Activate or suppress related household members for shared-purchase campaigns.

Profile API

Real-time, on-demand access to enriched customer profiles anywhere you need them.

"We saw an immediate lift in reach after enabling Match Boost. It helped us connect with more of the audiences we'd already invested in, without any incremental effort, and we're excited to see how Match Boost can become a larger part of our campaign strategy."

CKE Restaurants

(Carl's Jr. & Hardee's)

mParticle is essential for Klarna because no matter what touchpoint a customer interacts on, were able to create a unified profile. We also have the ability to integrate different attributes, including our predictive attributes, within the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

mParticle allows us to simplify our customer data pipeline and deliver real-time personalized experiences. With mParticle, we can create a 360-degree view of the customer across our brands and power real-time experiences that increase guest engagement.

Asher Perlmutter

Chief Technology Officer, RBI

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, SoFi

Security and governance [Security and governance]

Secure by design.

From SSO to MFA, encryption in transit and at rest, and granular access controls, the same guardrails that govern the rest of your data govern identity.

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Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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Performance solutions across acquisition and lifecycle.

Find more customers like your best ones [Find more customers like your best ones]

Find more customers like your best ones

Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing effortsall in one platform.

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Reduce wasted acquisition spend

AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences.

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Acquire higher-value customers

Use first-party signals to prioritize people likely to repeat, spend more, or become your most valuable customers.

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Make paid media performance more durable [Make paid media performance more durable]

Make paid media performance more durable

Keep paid media grounded in owned customer data as cookies, device signals, and platform visibility become less reliable.

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Activate new customers

Use first-party behavior to guide the next step after each early milestone, so new customers move from first interaction to first value.

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Grow customer lifetime value

Identify when customers are likely to buy again, upgrade, or engage more deeply, then activate the next best action.

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Reduce churn and win back customers

Spot early signs of risk and activate retention and win-back journeys before engagement drops too far.

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Your questions, answered.

What does mParticles real-time identity resolution actually mean?

Real-time identity resolution updates customer identity as each signal arrives, not on a timed schedule. When a customer converts this morning, they can qualify for the right audience that same morning.

How does mParticles identity resolution affect match rates?

Identity resolution improves match rates by consolidating a customers signals into one profile with more usable identifiers. Since media platforms can only match the identifiers they receive, richer profiles create more opportunities to match. mParticles Identity Dashboard can show where coverage is limited, and enrichment can further improve match rates at activation.

How do you know what an anonymous user does?

When an anonymous visitor creates an account or signs in, the attributes, identities, and consent state collected beforehand transfer onto the known profile, so the browsing that led to the conversion stays attached to the sane customer who converted.

Can I control how profiles merge?

Yes, mParticle supports many identity strategies with configurable identifier priority, because a shared-device retail app and a regulated financial services app need different merge behavior. Your strategy is configured with your account team to match how your business works.

Can I see how identity signals are resolved?

Yes, mParticle provides self service tools like Identity Logs which record every identity call, lookup, and outcome, and User Activity and History which shows how each profile was assembled over time.

Can I identify users at the household level?

Yes, mParticles Household Reach capability groups users who share an identifier, such as a physical address. You can then reach or suppress the whole buying group rather than just one member of it in an audience.

How is identity data kept private?

The same custom guardrails in mParticle that govern the rest of your data govern identity. Role-based access controls who can see profiles, consent state controls what forwards where, and erasure requests remove a customer across your stack. See Governance for the full toolkit.

Does mParticle provide a Profile API for reading customer profiles?

Yes. mParticles Profile API provides real-time, on-demand access to enriched customer profiles, so any app or service can read identifiers, attributes, predictive scores, and audience membership. For sending profiles onward, mParticle offers over 300 out-of-the-box integrations.

See whats possible with us.

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