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Hybrid platform overview mParticle
Rokt logo [Rokt logo]mParticle Logo [mParticle Logo]AfterSell Logo [AfterSell Logo]

Unlock the Power of "And."

mParticles hybrid CDP activates customer data wherever it lives, in real time or directly from your warehouse. The Performance Engine turns that data into sharper strategy, faster execution, and measurable lift.

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Split image showing mParticle's predictive attributes on the leftfocused on upselling users with relevant offersand a hybrid architecture diagram on the right combining real-time and warehouse-driven data flows. [Split image showing mParticle's predictive attributes on the leftfocused on upselling users with relevant offersand a hybrid architecture diagram on the right combining real-time and warehouse-driven data flows.]

Sophisticated. Simplified. Customizable.

Designed for multi-channel consumer brands.

hybrid platform overview Agentic Platform [hybrid platform overview Agentic Platform]

Bring the goal. Get the audience.

mParticles Audience Agent turns a business goal into audience logic grounded in your customer data. See the signals and reasoning behind it, refine the result in conversation, and approve it before anything is saved.

  • Audience Agent
  • Goal-first audience building
  • Visible reasoning
  • Conversational refinement
  • Review and approval
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hybrid platform overview Real-time architecture [hybrid platform overview Real-time architecture]

Unify, manage, and activate data in the moment.

Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.

  • IDSync
  • Profile and Events APIs
  • Data Catalog
  • Real-Time Audiences
  • Same-session personalization
  • Live monitoring & validation
  • 300+ native integrations
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hybrid platform overview Composable architecture [hybrid platform overview Composable architecture]

Unlock the full power of your warehouse.

Turn your cloud data warehouse or data lake into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.

  • Composable Audiences
  • Zero-copy activation
  • Customizable data models
  • No-code, marketer-friendly interface
  • Native downstream integrations
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hybrid platform overview advanced real time identity [hybrid platform overview advanced real time identity]

Resolve more. Reach more.

Resolve identities as each signal arrives, see how every profile came together, and turn stronger identity coverage into more precise activation.

  • IDSync
  • Identity Dashboard
  • Identity Logs
  • User Activity and History
  • Profile API
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hybrid platform overview segmentation [hybrid platform overview segmentation]

Build the audience the moment demands.

Describe the goal or define the logic yourself. Combine real-time behavior, warehouse data, and predictive signals to create audiences that stay current wherever you activate.

  • Hybrid, Real-Time, and Composable Audiences
  • Audience Agent
  • Audience Builder
  • Audience Insights
  • Real-Time Activation
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hybrid platform overview prediction [hybrid platform overview prediction]

Predict their next move. Make yours first.

Predict who will act, identify the next best action, and find more customers who share the patterns behind a high-performing audience. Put that intelligence to work across acquisition and lifecycle programs.

  • Predictions Agent
  • Future Behavior
  • Next Best Action
  • Similar Customers
  • Predictive Attributes
  • Predictive Audiences
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hybrid platform overview Enterprise Governance [hybrid platform overview Enterprise Governance]

Move fast on data you trust.

Control access, enforce quality, monitor every flow, and apply consent everywhere customer data moves. The same guardrails govern your agentic and predictive workflows.

  • Role-Based Access
  • Data Plans
  • Data Catalog
  • Observability
  • Consent Management
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mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, SoFi

Real-time data and insights help Inspire and our brands deliver the best service possible to our guests. mParticle helps our teams provide better, more relevant experiences across our channels while providing support for critical data privacy initiatives.

Dan Lynn

Chief Commercial Officer, Inspire Brands

mParticle was our top contender to partner with for a wide range of reasons. We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer

Karen Gupta

Global Head of CRM, Marley Spoon

The mParticle data plan helps us maintain data quality and also gives us the insight of receiving any unplanned data, which is very important for us. It gives us the control to reduce unwanted data in the CDP system and increase governance.

Satrajit Basu

Engineering Manager, Klarna

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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Security and governance [Security and governance]

Secure by design.

From SSO to MFA, your datas security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.

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Performance solutions across acquisition and lifecycle.

Find more customers like your best ones [Find more customers like your best ones]

Find more customers like your best ones

Use first-party data to grow your customer base for less. Use real-time suppression, leverage lookalike models, personalize content, and test your marketing effortsall in one platform.

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mParticle image [mParticle image]

Reduce wasted acquisition spend

AI-driven predictions and analytics unlock game-changing insights to drive more engaging, personalized, cross-channel experiences.

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mParticle image [mParticle image]

Acquire higher-value customers

Use first-party signals to prioritize people likely to repeat, spend more, or become your most valuable customers.

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Make paid media performance more durable [Make paid media performance more durable]

Make paid media performance more durable

Keep paid media grounded in owned customer data as cookies, device signals, and platform visibility become less reliable.

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mParticle image [mParticle image]

Activate new customers

Use first-party behavior to guide the next step after each early milestone, so new customers move from first interaction to first value.

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mParticle image [mParticle image]

Grow customer lifetime value

Identify when customers are likely to buy again, upgrade, or engage more deeply, then activate the next best action.

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mParticle image [mParticle image]

Reduce churn and win back customers

Spot early signs of risk and activate retention and win-back journeys before engagement drops too far.

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Have questions?
We can help.

What is mParticle?

mParticle is a hybrid customer data platform (CDP) that helps enterprise consumer brands collect, unify, and activate customer data in real time or directly from the data warehouse. The platform enables marketing and data teams to deliver trusted, personalized experiences at scale with strong governance and security.

What does mParticle do?

mParticle helps companies activate customer data across every channel, turning insights into personalized experiences that build trust and loyalty. It unifies real-time and warehouse-native data for a complete customer view, enabling intelligent activation and AI-driven insights.

Where is the mParticle headquarters?

mParticle headquarters are located in New York City, NY with employees around the world.

How do you use mParticle?

Multi-channel consumer brands use mParticle to create an intelligent customer view, lower customer acquisition costs, boost lifetime value, drive operational efficiencies, and activate warehouse data.

Is mParticle CCPA and GDPR compliant?

Yes, mParticle is fully compliant with both the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). It provides robust privacy controls to ensure that customer data is handled in accordance with these regulations, fostering consumer trust and maintaining legal compliance.

How secure is mParticle?

mParticle prioritizes data security, employing advanced security measures to protect customer data. This includes encryption, access controls, and continuous monitoring to safeguard data integrity and prevent unauthorized access. mParticles commitment to security ensures that customer data is handled with the utmost care, providing peace of mind for businesses and their customers. We offer the following security features: Single sign-on (SSO), multi-factor authentication (MFA), segregated identity spaces, Transport Layer Security (TLS), data-at-rest encryption using 256-bit AES, and platform compliance (GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2).

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