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OEM CRM Software for Automotive Companies | Salesforce IN

Delight drivers at every touchpoint.

Orchestrate driver and household experiences, power software-defined vehicles and improve business productivity with the #1 AI CRM for OEMs.

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Leading Automotive organisations are transforming customer experiences with the #1 AI CRM.

The bet is, if we have that continuous loop with the customer, were adding value. This is a promise and a challenge inside the company to produce that value to the customer every day, which is totally different than the last 119 years.

Jim Farley
CEO, Ford

Orchestrate driver experiences.

Use a 360-degree view of the driver and their vehicle to orchestrate every Automotive journey in the car, online and at the dealership.

OEM CRM Software for Unified Driver and Vehicle Data

Expand your reach with deeper visibility into members of a household and all of the vehicles owned under one roof.

OEM CRM Software for Seamless Buying and Servicing

Empower every customer-facing team to deliver exceptional experiences with one view of the driver and their vehicle.

Go beyond the first purchase.

Drive recurring revenue with innovative feature subscriptions, new in-vehicle services or vehicle accessory upsells.

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OEM Automotive Software for Software-Defined Vehicles

Deploy innovative connected vehicle subscriptions and services fast and at scale, powered by the Headless 360 platform.

Go to market faster.

Leverage an out-of-the-box solution so you can focus on your differentiated in-vehicle offerings and well do the rest.

Unlock new revenue streams.

Offer innovative features, subscriptions or services, customised based on household data, purchase history or servicing needs.

Personalise any moment.

Harmonise your driver, vehicle, retail and finance data into a single profile that powers exceptional experiences, anywhere.

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Improve business productivity.

Connect systems, automate processes and empower your teams with AI-driven insights built for Automotive needs, so they can take action fast.

Use purpose-built tools for your industry.

Leverage out-of-the-box workflows, apps and configurations built for automotive businesses and customisable for your business.

Turn data into AI-powered action.

Empower every customer-facing team with intelligent predictions, relevant insights and contextual data in the flow of work.

OEM Automotive Software with Predictive and Generative AI

Use the worlds #1 AI CRM to create customisable, predictive and generative AI experiences that fit all your business needs.

Keep up with the latest Automotive trends, insights and conversations.

Report

Trends in Automotive

Article

Unlock Efficiences for a More Engaging Automotive Experience

Webinar

New Automotive Innovations for Connected Vehicles and Captive Finance

Guide

Smarter Savings for Automotive

Ready to take the next step with the #1 Agentic CRM for the Automotive industry?

Start your trial.

Try Automotive Cloud free for 30 days. No credit card. No installations.

Talk to an expert.

Tell us a bit more so the right person can keep in touch faster.

Watch Demo

Get the latest research, industry insights and product news delivered straight to your inbox.

Salesforce for OEM CRM FAQs

What is OEM CRM software?

OEM CRM software helps automakers manage driver and vehicle data more effectively, to drive valuable relationships and increase revenue. OEM teams, from product development to sales or service representatives, can use an Automotive CRM to improve processes and get secure visibility into driver data.

Which software is used most in the Automotive industry?

The Automotive industry leverages many legacy technologies, including software systems that manage and store data related to driver data, vehicle data and more. OEM Automotive CRM systems are recommended to create a single source of information that can be securely accessed by any customer-facing team.

Which software is used most in the Automotive industry?

The Automotive industry leverages many legacy technologies, including software systems that manage and store data related to driver data, vehicle data and more. OEM Automotive CRM systems are recommended to create a single source of information that can be securely accessed by any customer-facing team.

How can an OEM CRM help my business?

OEMs benefit from Automotive CRM systems by getting 360-degree visibility into their customers and their vehicles, building a robust sales pipeline, intelligently managing their vehicle and parts product portfolio and delivering meaningful service experiences for drivers and households.


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