AI adoption is now widespread across ecommerce. The question isnt if youre using AI, but rather how, where, and how much. Ecommerce brands are leveraging AI for support automation, product recommendations, revenue generation, personalization, logistics, and more.

AI has moved beyond experimentation

AI is already handling a significant share of customer interactions. 57% of brands are using AI for 26-50% of all customer interactions. 37% expect it to rise to 51-75% within the next two years

If we rewind one year ago, AI perceptions, excitement, and adoption varied significantly across brands. Research from our April 2025 study reveals that only 30% of ecommerce professionals rated their excitement for AI at 10/10. Similarly, while AI adoption rose steadily year over year, it reached a clear peak in 2026.

This increased adoption is closely tied to confidence in AIs performance, accuracy, and overall business impact. Very few brands express hesitation, indicating a broad acceptance of AI as a necessary part of the ecommerce tech stack.

AI use cases span the full ecommerce stack

AI extends far beyond customer support efficiency. What started with automation loops and autoresponders has expanded into operational workflows and customer-facing shopping assistance.

Brands are seeing the most substantial impact from conversational channels. When asked which channels are contributing most to their AI success, 78% of respondents said social media messaging, 70% said SMS, and 51% said website live chat.

Brands are tying AI success to P&L business outcomes

The AI renaissance means customers are interacting with brands in a completely new way. If youre measuring success the same way you have for the past decade, you may be falling behind. So what are the winning brands actually looking at?

Nearly all companies still use customer satisfaction as a measure of AIs impact, but three out of five mention average order value (AOV) as a top indicator. Higher-revenue companies earning $20M+ emphasize metrics such as total operating expenses, cost per resolution, incremental revenue, and one-touch ticket rate.

While brands still prioritize customer satisfaction and fast response times, incremental revenue and larger basket sizes are equally important for long-term business growth.

AI is transforming CX from a cost center to a revenue generator

Virtual shopping assistants proactively engage shoppers, adapt to each shoppers needs, provide contextual product recommendations and upsells, and close the deal with discounts when it matters. In 2025, Gorgias brands using AI Agents shopping assistant capabilities nearly doubled their conversion rates and converted 20%-50% better than those using AI Agent for support only.

In 2026, customers wont settle for a fragmented experience. Shopper behavior signals indicate a clear preference for a single conversational experience that spans product discovery through order tracking.