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Ecommerce AI Tools for Product Recommendations & More | Salesforce
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The Agentforce Commerce Summer '26 Release is here.

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Ecommerce AI

Grow efficiently with Agentforce and AI commerce tools connected to your business, boosting conversion rates and reaching merchant-defined goals. Engage shoppers through dynamic, conversational interactions, and activate agents to autonomously manage your site experience.

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Save time and sell more with trusted ecommerce AI tools.

Unlock your business's potential and help merchants and developers achieve more. Meet your goals with confidence using data you can trust, actionable AI-powered guidance, and Agentforce.

Personalize every shopping experience with powerful AI capabilities.

Shopper Experiences

Agentforce Guided Shopping

Turn conversations into conversions with Agentforce. Speed product discovery with visual product search, pulling in your product catalog directly in a chat. Boost shopper confidence by addressing store and product FAQs. Increase conversion with Apple Pay and Google Pay checkout directly in chat with Agentforce.

Product Recommendations

Grow cart size and enhance the shopper experience. Track shopping trends with AI to recommend popular items and generate data-backed suggestions pulling from shopper activity on your storefront and purchase history, as well as from merchants who agree to share their data.

Northern Trail Outfitters homepage showing trending footwear. [Northern Trail Outfitters homepage showing trending footwear.]
Northern Trail Outfitters homepage showing trending footwear. [Northern Trail Outfitters homepage showing trending footwear.]

Power personalized AI-experiences for buyers.

B2B Buyer Experiences

Agentforce Guided Buying

Empower B2B buyers with a consumer-grade experience, allowing them to easily find, purchase, or reorder products with pre-negotiated pricing. Use natural language, photos, or videos all connected to enterprise-wide data to facilitate high-volume reorders and nuanced conversations across digital channels, and accelerate transactions on popular messaging apps.

Conversational Insights

Boost conversions with AI-powered data analysis. Merchandisers gain insight into shopper behavior and top-selling products, discovering what shoppers often buy together. They can use AI to take action to improve store performance, grow customer lifetime value, and achieve business goals.

Image of a Salesforce dashboard for Alpine Group with the Intelligence and Product tab open. Screen shows Top Product Categories. A side chat window is open with Agentforce recommending actions to fix return issues. [Image of a Salesforce dashboard for Alpine Group with the Intelligence and Product tab open. Screen shows Top Product Categories. A side chat window is open with Agentforce recommending actions to fix return issues. ]
Image of a Salesforce dashboard for Alpine Group with the Intelligence and Product tab open. Screen shows Top Product Categories. A side chat window is open with Agentforce recommending actions to fix return issues. [Image of a Salesforce dashboard for Alpine Group with the Intelligence and Product tab open. Screen shows Top Product Categories. A side chat window is open with Agentforce recommending actions to fix return issues. ]

Boost merchant productivity and power dynamic experiences with AI rooted in enterprise data.

Commerce AI for Merchants

Agentforce Merchandising

Augment merchandising teams with agentic workflows that handle everything from site setup and personalized promotions to product descriptions. Agentforce uses real-time data to provide proactive recommendations that boost product performance, move slow inventory, and increase conversions. Better understand your business through conversational insights and offer actionable recommendations to drive continuous improvement.

Smart Promotions

Boost sales and simplify marketing with auto-generated, personalized promotions based on business insights. Easily create effective promotions to clear inventory or enhance conversion rates for slow-moving items. Generate and translate display names into multiple languages.

Image of a window titled Smart Promotions with prompt examples and a Generate CTA button. Another window titled Send Promo Links with icons for email, SMS, Facebook, and WhatsApp. [Image of a window titled Smart Promotions with prompt examples and a Generate CTA button. Another window titled Send Promo Links with icons for email, SMS, Facebook, and WhatsApp.]

Product Descriptions & SEO Metadata

Save time and drive growth with AI-powered, personalized product descriptions and SEO-optimized metadata. The AI simplifies expanding into different regions by creating descriptions in local languages and adapting them to fit each market. It also generates SEO metadata to boost online visibility. Attract customers and increase organic traffic with landing pages designed for specific search intents, ensuring your products are easy to find and tailored to local markets.

Image of a window titled Commerce Product Workspace with the tab All Products open. A pop-out window titled Product Description is below, with spaces for Current Text and Generated Text. [Image of a window titled Commerce Product Workspace with the tab All Products open. A pop-out window titled Product Description is below, with spaces for Current Text and Generated Text.]
Image of a window titled Smart Promotions with prompt examples and a Generate CTA button. Another window titled Send Promo Links with icons for email, SMS, Facebook, and WhatsApp. [Image of a window titled Smart Promotions with prompt examples and a Generate CTA button. Another window titled Send Promo Links with icons for email, SMS, Facebook, and WhatsApp.]
Image of a window titled Commerce Product Workspace with the tab All Products open. A pop-out window titled Product Description is below, with spaces for Current Text and Generated Text. [Image of a window titled Commerce Product Workspace with the tab All Products open. A pop-out window titled Product Description is below, with spaces for Current Text and Generated Text.]

Complete your Commerce AI solution with products from across the Customer 360.

Data 360

Unify your customer data and take action on insights with AI and automation in real time.

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Sales Cloud

The #1 CRM for sales helps you sell faster, smarter, and more efficiently.

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Service Cloud

Make support personal across self-service, contact centers, and in the field with built-in AI and real-time data.

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Marketing Cloud

Win customers. Engage efficiently. Grow revenue. This is digital marketing for lasting relationships.

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Order Management

Cut costs and drive efficient growth with the customer-first order management system.

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Get the most out of ecommerce AI tools with thousands of partner apps and experts.

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Image of a mockup of both website and mobile app interfaces for Northern Trail Outfitters. Popping out is a module titled Bundle Up & Save, an upwards arrow titled API, and three icons: a triangle, a VR headset, and a microphone. [Image of a mockup of both website and mobile app interfaces for Northern Trail Outfitters. Popping out is a module titled Bundle Up & Save, an upwards arrow titled API, and three icons: a triangle, a VR headset, and a microphone.]
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More Resources

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Blog

5 ways generative AI is changing ecommerce.

Read the blog
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Guide

How to jumpstart ecommerce growth with AI.

Get the guide
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Guide

How to unify your data to transform insights into action.

Get the guide
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Research

Insights from 2,700 commerce leaders and 1.5 billion customers.

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Commerce AI FAQ

What are ecommerce AI tools?

Ecommerce AI tools eliminate the guesswork for merchandisers and tailors each buying experience as it unfolds. AI-powered capabilities helps with saving time and resources like manual merchandising, creating new product groupings, updating customer segments, and optimizing sorting rules - freeing your team to focus on what really matters: increase revenue, productivity, and customer engagement.

What are the benefits of ecommerce AI solutions?

Harnessing the power of AI can help you drive more business automation and productivity across your business - whether it's serving tailored, generative product recommendations or surfacing data-driven insights, AI can help with increasing customer acquisition and retention, implementing merchant workflows/automations, and creating efficiencies in sales processes. To achieve this, ecommerce AI solutions effectively leverage AI agents automate complex tasks. Learn more about how to use AI agents for commerce.

How can ecommerce AI tools help my business?

AI-powered tools can help with increasing merchant productivity by automating routine tasks, optimizing processes, and providing personalized search and product discovery. Ecommerce AI tools can also help with increasing sales by analyzing business insights and customer data to better enhance and personalize the buying experience from discovery to delivery. This includes leveraging agentic commerce to automate complex back-office operations and AI shopping assistants to offer highly personalized customer interactions, guiding them from discovery to purchase with intelligent recommendations and real-time support.

How can I choose the right ecommerce AI solution?

When choosing whether an ecommerce AI solution is right for your business, it's important to consider your goals, use cases, and data startegy first and foremost. Secondly, consider the tools' functionality, features, scalability, compatibility, ease of integration, and standard for trust.

Is Commerce AI a product recommendation engine?

Yes, with Commerce AI, users can configure a recommender, which defines what strategy will be used by Einstein when determining for example which product recommendations to return. Merchandisers can then configure a content slot on the site as a recommendation slot and specify the recommender to use for the slot. Once configured, the content slot will begin displaying the personalized recommendations across all touchpoints. These recommendations can be as basic as showing the current customers recently viewed products or can be more advanced, such as on a product display page (PDP), showing what other customers ultimately ended up purchasing or complete the set.

Learn more about a product recommendation engine

What are Einstein Product Recommendations?

Einstein Recommendations deliver the next best product, content, or offer to every individual through product and content recommendations for email and web. Every customer interaction is an insight. With every click, download, view, and purchase, customers are giving data about their preferences. Einstein Recommendations combine user behavior with algorithms and your unique business rules to build a user profile of affinities. Use that profile to determine the most relevant content and products for each customer in real time.

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