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Create travel experiences with travel & vacation CRM | Salesforce
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Sales teams track their personal quota, their team quote, forecast gaps, and likely deals in their pipeline in a dashboard. [Sales teams track their personal quota, their team quote, forecast gaps, and likely deals in their pipeline in a dashboard.]

Transform travel experiences with Agentforce.

Unlock efficiency, reduce costs, and optimize service experiences to deliver more connected, personalized traveler journeys with a travel CRM.

Contact us
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Industry leaders achieve new heights with travel CRM.

Southwest Airlines customer story [Southwest Airlines customer story]
United Airlines customer story [United Airlines customer story]
Air France-KLM customer story [Air France-KLM customer story]
Heathrow Airport customer story [Heathrow Airport customer story]
British Airways customer story [British Airways customer story]
Secret Escapes customer story [Secret Escapes customer story]
Southwest [Southwest]

These new tools, powered by Salesforce, allow planners the ability to focus more on their events and less on travel while letting Southwest create unique solutions designed to provide more benefits to them and their travelers.

Dave Harvey
Chief Sales Officer and Vice President, Southwest Airlines
Read the story

Improve every passenger experience.

Elevate your travel business by using Agentforce to seamlessly manage customer inquiries at scale and deliver first-class, personalized traveler experiences.

Deliver personalized travel experiences.

Leverage connected data and agentic AI to address passenger's current needs, anticipate future desires, and provide a uniquely personalized travel experience.

Deliver personalized travel experiences. [Deliver personalized travel experiences.]

Boost self-service, productivity, and resolution rates.

Use Agentforce to automate responses to manage frequent inquiries, streamline processes, and provide assistance, augmenting service center representatives and ensuring faster, more effective service.

Boost self-service, productivity, and resolution rates. [Boost self-service, productivity, and resolution rates.]

Scale staff to deliver better service and grow revenue.

Deliver 24/7 high-touch service with AI agents that handle simple reservation modifications and cancellations, grow loyalty programs, and engage credit card sign-ups, allowing employees to focus on more complex customer interactions.

A sample conversation in Einstein. [A sample conversation in Einstein. ]
Deliver personalized travel experiences. [Deliver personalized travel experiences.]
Boost self-service, productivity, and resolution rates. [Boost self-service, productivity, and resolution rates.]
A sample conversation in Einstein. [A sample conversation in Einstein. ]

Engage and empower employees.

Create a unique employee environment that increases satisfaction, loyalty, and productivity with a travel CRM and Agentforce.

Unify your workflows.

Accelerate onboarding, streamline your internal knowledge base, and enable employees to quickly access customer data, standard operating procedures, and policy documents.

A Slack channel to communicate with the team. [A Slack channel to communicate with the team. ]

Automate successful outcomes.

Improve productivity and effectiveness with agents and automated workflows that take action and complete routine tasks, reducing the likelihood of mistakes and allowing employees to focus on more valuable or complex work.

Automate successful outcomes. [Automate successful outcomes.]

Streamline employee support.

Utilize Agentforce to efficiently address HR, benefits, and other employee inquiries at scale, reducing service costs and resolution times as compared to traditional voice or in-person channels.

A sample conversation in Einstein. [A sample conversation in Einstein. ]

Amplify employee capabilities.

Maximize employee potential with AI agents who can search and summarize data, offer proactive suggestions, and autonomously execute actions.

A sample conversation in Einstein. [A sample conversation in Einstein. ]
A Slack channel to communicate with the team. [A Slack channel to communicate with the team. ]
Automate successful outcomes. [Automate successful outcomes.]
A sample conversation in Einstein. [A sample conversation in Einstein. ]
A sample conversation in Einstein. [A sample conversation in Einstein. ]

Drive growth and delight travelers with Agentforce.

See how AI agents and analytics can increase personalization, reduce costs, and drive business growth.

Provide personalized recommendations.

Leverage forward-looking and historical data to offer travelers tailored suggestions for destinations, accommodations, activities, and travel itineraries.

A Slack channel to communicate with the team. [A Slack channel to communicate with the team. ]

Accelerate revenue growth.

Enhance proactive outreach, grow loyalty memberships, and enable AI agents to engage with customers interested in booking trips or inquiring about upcoming reservations.

Automate successful outcomes. [Automate successful outcomes.]

Elevate your marketing strategy.

Utilize comprehensive customer data and advanced AI capabilities to develop highly targeted and personalized marketing campaigns that help drive engagement and conversion.

A sample conversation in Einstein. [A sample conversation in Einstein. ]
A Slack channel to communicate with the team. [A Slack channel to communicate with the team. ]
Automate successful outcomes. [Automate successful outcomes.]
A sample conversation in Einstein. [A sample conversation in Einstein. ]

Build your Travel solution with the following Salesforce products:

Loyalty Management

Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM.

Learn more

Agentforce

Scale your workforce with agents for any business use case to drive customer success alongside humans.

Learn more

Service Cloud

Increase customer satisfaction, deflect more cases, and maximize efficiency with the most complete platform, powered by AI and data.

Learn more

MuleSoft

Integrate all your data, systems, or AI models, and automate any task or process to transform your business and drive real value.

Learn more

Slack

Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform.

Learn more

Tableau

Make better business decisions with the world's leading data and analytics platform.

Learn more

Commerce Cloud

Achieve goals faster, unlock new revenue, and drive automation with a flexible ecommerce platform.

Learn more

Keep up with the latest travel trends, insights, and conversations.

The Future of Loyalty in Travel and Hospitality [The Future of Loyalty in Travel and Hospitality]
Webinar

The Future of Loyalty in Travel and Hospitality

Watch the webinar
The Top 5 Ways AI is Unlocking Growth Opportunities in the Travel and Hospitality Industry [The Top 5 Ways AI is Unlocking Growth Opportunities in the Travel and Hospitality Industry]
Article

The Top 5 Ways AI is Unlocking Growth Opportunities in the Travel and Hospitality Industry

Read the article
Revolutionize Travel and Hospitality Experiences with Data and AI [Revolutionize Travel and Hospitality Experiences with Data and AI]
Webinar

Revolutionize Travel and Hospitality Experiences with Data and AI

Watch the webinar
Sky-High Engagement: United Airlines' Journey to Personalization with Salesforce and Movable Ink [Sky-High Engagement: United Airlines' Journey to Personalization with Salesforce and Movable Ink]
Webinar

Sky-High Engagement: United Airlines' Journey to Personalization with Salesforce and Movable Ink

Watch the webinar
See all resources

Ready to take the next step with the worlds #1 AI CRM for Travel, Transportation, & Hospitality

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Talk to an expert.

Tell us a bit more so the right person can reach out faster.

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Salesforce for travel FAQ

What is CRM in the travel industry?

Customer relationship management (CRM) is a system that provides travel companies a way to manage their traveler interactions across sales, customer service, and marketing, as a means to stay connected, streamline processes, and improve profitability.

What CRM is best for a travel business?

Salesforce is consistently ranked as the #1 CRM provider every year by a variety of organizations. Salesforce travel industry customers include the largest enterprises as well as small- and medium-sized businesses who use our travel CRM and Agentforce solutions.

What are the key features and functions of travel CRM?

A travel CRM should include a solution for marketing, service, commerce, and analytics roles all empowered by unlocked data and AI agent solutions.

What are some factors to consider when selecting a travel CRM?

Consider your specific business needs. Ask: How well does it integrate with my existing software? What security measures are in place to protect my company data? Can it be customized to fit my business processes? Can it scale with my business? What do current users say in reviews and testimonials?

Disclaimer: Salesforce pre-built Agentforce capabilities are constantly being enhanced based on customer feedback and may not reflect actual product details. Solutions may not be currently available, delivered on time or at all. Customers should make purchase decisions based upon solutions that are currently available.

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