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Best Subscriber Management Software for Media | Salesforce
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Marketing analytics dashboard displaying customer lifetime value metrics and a trend line graph. [Marketing analytics dashboard displaying customer lifetime value metrics and a trend line graph.]

Subscription Management Software

Spot subscriber churn with subscription management software

Win-back campaigns are reactive. With Salesforce, media and entertainment companies can identify signs of subscriber churn the moment they emerge and retain subscribers with personalized, omnichannel journeys.

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Grow customer lifetime value with end-to-end subscription lifecycle management

Achieve a 360-degree view of every subscriber, including their favorite content, service history, and incidents such as buffering and declined payments. Deliver timely and personalized subscriber care, surface upsell and cross-sell opportunities, and identify and address churn risks before its too late.

Attract, acquire, and onboard new subscribers

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Attract new subscribers

Drive awareness of your media services and convert trial users into paid subscribers with omnichannel marketing journeys and personalized offers.

User interface mockup with a welcome message and a prompt to upgrade streaming bundles [User interface mockup with a welcome message and a prompt to upgrade streaming bundles]

Convert trial users into paid subscribers

Accelerate time-to-value for new subscribers by guiding them toward the content they love through frictionless and personalized subscription lifecycle management journeys.

Marketing analytics UI mockup showing personalized content recommendation stats, ROI, and cohort metrics. [Marketing analytics UI mockup showing personalized content recommendation stats, ROI, and cohort metrics.]

Maximize 90-day retention

Prevent churn through proactive and personalized communications with new subscribers who are showing low engagement.

Subscriber data dashboard displaying key indicators and an Agentforce AI chatbot assistant overlay [Subscriber data dashboard displaying key indicators and an Agentforce AI chatbot assistant overlay]
User interface mockup with a welcome message and a prompt to upgrade streaming bundles [User interface mockup with a welcome message and a prompt to upgrade streaming bundles]
Marketing analytics UI mockup showing personalized content recommendation stats, ROI, and cohort metrics. [Marketing analytics UI mockup showing personalized content recommendation stats, ROI, and cohort metrics.]
Subscriber data dashboard displaying key indicators and an Agentforce AI chatbot assistant overlay [Subscriber data dashboard displaying key indicators and an Agentforce AI chatbot assistant overlay]

Deliver seamless and personalized subscriber care

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Free up your team with subscriber self-service

Let subscribers start, stop, or upgrade their subscription 24/7 with native subscription management software self-service capabilities, or by connecting them with purpose-built subscription agents.

Customer 360 dashboard interface featuring a support chat log with automated Einstein smart replies [Customer 360 dashboard interface featuring a support chat log with automated Einstein smart replies]

Resolve call center inquiries faster

Streamline issue resolution with 360-view of subscribers, including full service history, customer profile, content affinity, behaviors and more.

A service console details omni-channel engagement with a chart of the customer's quality of experience. [A service console details omni-channel engagement with a chart of the customer's quality of experience.]
Customer 360 dashboard interface featuring a support chat log with automated Einstein smart replies [Customer 360 dashboard interface featuring a support chat log with automated Einstein smart replies]
A service console details omni-channel engagement with a chart of the customer's quality of experience. [A service console details omni-channel engagement with a chart of the customer's quality of experience.]

Retain and nurture your subscriber base

Reduce churn with proactive, personalized subscriber journeys

Detect signs of churn the moment they emerge and retain more subscribers through omnichannel communications and personalized offers.

Customer analytics interface tracking churn probability with user data lists and marketing campaign options [Customer analytics interface tracking churn probability with user data lists and marketing campaign options]

Surface upsell and cross-sell opportunities

Grow revenue from within your existing audience by connecting the right subscriber, with the right upsell or cross-sell offer, at the right time with powerful subscription management software.

Software interface displaying customer loyalty metrics, churn risk statistics, and marketing campaign recommendation panels [Software interface displaying customer loyalty metrics, churn risk statistics, and marketing campaign recommendation panels]
Customer analytics interface tracking churn probability with user data lists and marketing campaign options [Customer analytics interface tracking churn probability with user data lists and marketing campaign options]
Software interface displaying customer loyalty metrics, churn risk statistics, and marketing campaign recommendation panels [Software interface displaying customer loyalty metrics, churn risk statistics, and marketing campaign recommendation panels]

Complete your subscriber management software solution with products from across the Customer 360.

Media Cloud

Rapidly launch, automate, and monetize media experiences with a unified, agile platform purpose-built for media and entertainment.

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Service Cloud

Transform how humans with AI drive limitless service at every touchpoint including customer experience, engagement, processes, automation, and service operations.

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Marketing Cloud

Get to know your audience faster through unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with Agentforce. Build lasting relationships that drive business growth.

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Data 360

Activate all your customer data across Salesforce applications. Empower teams to engage customers with relevant insights and contextual data in the flow of work.

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MuleSoft

Seamlessly integrate any system, orchestrate complex workflows, and secure mission-critical APIs to extend the power of Agentforce across your IT environment.

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Slack

Bring together humans with agents, data, workflows, and apps right where they love to work. Empower your teams to speed up processes and deliver big results.

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Tableau

Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platform now on the #1 AI CRM.

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Smiling man using a laptop with a circular overlay of a customer support agent [Smiling man using a laptop with a circular overlay of a customer support agent]

Build the perfect subscription lifecycle management solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Media Cloud edition
  • Add products/featured needed, if not already included
  • Customize the final result with apps, service, support
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We got everything right from the first go when working with Professional Services. Before, we used to make some mistakes and we used to spend time refactoring.

Samuel DallAgnol
IT Director, Grupo Globo
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Get the most out of subscription lifecycle management with thousands of partner apps and experts.

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Subscriber Management Software FAQ

What is subscription lifecycle management?

Subscription lifecycle management refers to the end-to-end process of managing all stages and aspects of a subscription-based business model for media and entertainment companies. This encompasses the various phases that a customer goes through during their subscription journey, from initial sign-up to renewal or cancellation. The goal of subscription lifecycle management is to optimize each stage of the customer's subscription experience to maximize customer satisfaction, retention, and revenue.

Why is subscription lifecycle management important?

Subscription lifecycle management is important for several reasons, especially in industries that rely on subscription-based business models. It directly impacts customer retention, revenue generation, and overall business sustainability. By strategically managing each phase of the subscription lifecycle, businesses can build stronger customer relationships and thrive in competitive markets.

What are the benefits of subscription lifecycle management software?

Some benefits of subscription lifecycle management include customer retention, customer acquisition, maximized customer lifetime value, revenue optimization, and churn reduction.

What is subscription management software?

Subscriber Management Software allows media and entertainment companies to acquire new subscribers, enhance engagement, and seamlessly deliver services across channels in one single source of truth platform. Make your teams more productive as they manage the entire subscriber lifecycle, while delivering personalized experiences to your subscribers.

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