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Marketing & Engagement for Nonprofits | Salesforce
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Marketing and Engagement for Nonprofits

Nonprofits are competing for attention and support for their cause in a highly competitive environment. Salesforce for Nonprofits has marketing software for nonprofits that helps you find and engage supporters, build your community, and raise vital funds.

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Nonprofit marketing teams of all sizes are finding value with Salesforce.

NAACP [NAACP]
Be The Match [Be The Match]
Candid [Candid]
Diversus Health [Diversus Health]
Pencils of Promise [Pencils of Promise]

Know and expand your community with personalized experiences.

Connect with more people across more channels to power more impact.

Strengthen relationships with personalized experiences.

Email Marketing

Send the right content to the right stakeholders with targeted messaging that resonates with an individuals interests, engagement history, and more.

A templatized marketing email from STEPS. [A templatized marketing email from STEPS.]

Segmentation

With an easy-to-use drag-and-drop interface in our nonprofit marketing software, you can build segments that use complex inclusion and exclusion criteria, at scale, to create perfect audiences for your outreach.

A journey dashboard for an urgent appeal. [A journey dashboard for an urgent appeal.]

Journey Builder

Design and deliver personalized journeys that improve Engagement. Use simple, drag-and-drop tools to streamline journey creation with messaging, content, and AI-decisioning built into a single workflow in Marketing Cloud Engagement.

A journey dashboard for donor outreach. [A journey dashboard for donor outreach.]

Personalization at Scale

Build trust and multiply awareness with consistent branding across emails, your website, and other channels.

Statistics of affinities by purchases such as lifetime value, number of orders, and average order value. [Statistics of affinities by purchases such as lifetime value, number of orders, and average order value.]
A templatized marketing email from STEPS. [A templatized marketing email from STEPS.]
A journey dashboard for an urgent appeal. [A journey dashboard for an urgent appeal.]
A journey dashboard for donor outreach. [A journey dashboard for donor outreach.]
Statistics of affinities by purchases such as lifetime value, number of orders, and average order value. [Statistics of affinities by purchases such as lifetime value, number of orders, and average order value.]
A Marketing Intelligence dashboard with statistics on trending performance and top KPIs and goals. [A Marketing Intelligence dashboard with statistics on trending performance and top KPIs and goals.]

Access actionable data to increase campaign performance.

Cross-Channel Analytics

  • Visualize and analyze which messages, channels, and audiences result in the most engagement, so you can make data-driven decisions about where to invest future marketing dollars.

Complete your marketing and engagement solution with products from across Salesforce.

Data 360

Activate your data across Salesforce applications. Empower teams to engage stakeholders at every touchpoint, with relevant insights and contextual data in the flow of work.

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Nonprofit Cloud

Fund, deliver, and measure impact with one integrated platform for nonprofits.

View detailed pricing

MuleSoft

Create connected experiences faster with the worlds #1 trusted integration platform.

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Slack

Bring your people, knowledge, and favorite apps together, right where you are working. Speed up processes and deliver big results with automation, trusted AI, and transparent teamwork.

Contact us

Omnistudio

Build guided, hyper personalized digital experiences with low code.

Learn more
View nonprofit pricing
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Build the perfect marketing and engagement solution with our help.

Get in touch today and our experts will Guide you through the process, step by step:

  • Choose the right nonprofit marketing software solution.
  • Add products/features needed, if not already included.
  • Customize the final result with apps, services, and support.
Contact us
A dashboard to compose Einstein sales emails. [A dashboard to compose Einstein sales emails.]

Get trusted AI for nonprofits.

Salesforce delivers trusted, extensible AI built into the fabric of our nonprofit CRM platform. Use our AI to create customizable, predictive, and generative AI experiences to fit all your organizational needs, safely. Bring conversational AI to any workflow, user, and department with Einstein.

Learn more
Make-A-Wish Foundation [Make-A-Wish Foundation]

All 58 chapters consolidated their data into one platform. We unlocked our potential by having all the data and real-time intelligence in one place.

Teresa Duran
Chief Information Officer, Make-A-Wish Foundation
Read the story

Learn new skills with free, guided learning on Trailhead.

Hit the ground running with marketing and engagement tips, tricks, and best practices.

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Guide

The Nonprofit Marketing Guide

Get the guide
Nonprofit Cloud Collaboration Between Marketing and Fundraising [Nonprofit Cloud Collaboration Between Marketing and Fundraising]
E-Book

Nonprofit Collaboration Between Marketing and Fundraising

Get the e-book
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Guide

Effective Nonprofit Email Marketing

Get the guide
The Nonprofit Cloud Digital Marketing Maturity Assessment [The Nonprofit Cloud Digital Marketing Maturity Assessment]
Maturity Assessment

The Nonprofit Cloud Digital Marketing Maturity Assessment

Take the assessment

Ready to take the next step with the world's #1 Agentic CRM for nonprofit?

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Start your trial.

Try Nonprofit Cloud free for 30 days. No credit card, no installations.

Try for free
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Talk to an expert.

Tell us a bit more so the right person can reach out faster.
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Marketing and Engagement FAQ

What is marketing software for nonprofits?

Nonprofit marketing software empowers Nonprofit to identify and engage their supporters through different channels, automate tasks, segment audiences, and offer data-driven insights. This approach enhances efficiency, saves time, and increases donations, helping Nonprofit fulfill their missions.

How can marketing software help my nonprofit?

Marketing software boosts nonprofit efficiency by streamlining operations, reducing costs, and improving resource allocation. It enhances engagement through personalized communication and AI, offers data-driven insights, automates tasks to focus on strategic goals, and provides metrics for informed decision-making, thereby increasing impact and support.

How do I choose the right nonprofit marketing software?

Choosing the right nonprofit marketing software means evaluating several factors to align it with your needs and goals. Prioritize scalability, compliance, security features, and reporting and analytics to select the software that meets your needs and supports your mission.

What is the cost of Salesforce solutions for marketing?

There are several options available for Nonprofit to get started with Salesforce solutions. The Power of Us Program gives eligible Nonprofit the first 10 subscriptions free. Visit our pricing page for more information.

How can I use AI in Salesforce marketing solutions?

Salesforce Marketing Cloud for nonprofits harnesses the power of artificial intelligence (AI) through Salesforce Einstein , its integrated AI technology. This AI enhances various aspects of marketing and donor engagement by providing insights, automation, and personalization capabilities.

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