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Media Workflow & Content Operations Software | Salesforce
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Digital dashboard displaying video production items, scene details, and task status boards. [Digital dashboard displaying video production items, scene details, and task status boards.]

Salesforce for Media & Entertainment

Orchestrate Content Operations

Drive efficiency across the entire content lifecycle from idea and planning to production and distribution. Use trusted AI to scale content creation, boost team productivity, and improve operational effectiveness by eliminating manual, fragmented workflows with purpose-built content operations software.

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Boost revenue, drive efficiency, and provide a seamless experience.

Streamline content production end to end and increase productivity with automated content operations software. Accelerate workflows by enabling task assignment and completion from any device, gain real-time visibility into production timelines, and use timely insights to optimize budgets and resources.

Connect people, content, and production workflows to improve editorial collaboration from story planning to publication

For Newsrooms

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Slack

Connect editorial teams and external contributors with Slack Connect. Speed up content production with AI-powered search and automated workflows.

eam chat interface showing real-time media sharing and coverage updates in Slack. [eam chat interface showing real-time media sharing and coverage updates in Slack.]

Data 360

Unify audience, content, and engagement data in one place. Empower editorial teams with a complete view of content performance to make faster, data-driven decisions.

Data visualization dashboard displaying regional inventory trends alongside target and content performance metrics [Data visualization dashboard displaying regional inventory trends alongside target and content performance metrics]

Marketing

Activate audience insights to deliver relevant content at the right moment. Increase engagement with AI-powered personalization and automated journeys.

Marketing intelligence dashboard showcasing content production schedules, deadlines, and an AI chat assistant. [Marketing intelligence dashboard showcasing content production schedules, deadlines, and an AI chat assistant.]
eam chat interface showing real-time media sharing and coverage updates in Slack. [eam chat interface showing real-time media sharing and coverage updates in Slack.]
Data visualization dashboard displaying regional inventory trends alongside target and content performance metrics [Data visualization dashboard displaying regional inventory trends alongside target and content performance metrics]
Marketing intelligence dashboard showcasing content production schedules, deadlines, and an AI chat assistant. [Marketing intelligence dashboard showcasing content production schedules, deadlines, and an AI chat assistant.]

Increase collaboration and unify data so teams have visibility into the entire production process.

For Studios and Broadcasters

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Service

Optimize field teams with our best-in-class scheduling engine and access to offline data. Improve field visits with the help of trusted AI.

Resource management interface displaying team member match scores and an hourly project schedule chart. [Resource management interface displaying team member match scores and an hourly project schedule chart.]

Slack

Empower your mobile crew with seamless connectivity and timely assistance whenever they need it. Swiftly mobilize for appointments and tap into the expertise of colleagues throughout the production shooting timeline.

Slack channel interface showing a Service Cloud swarm request and team chat regarding crew scheduling. [Slack channel interface showing a Service Cloud swarm request and team chat regarding crew scheduling.]

Scheduling and Optimization

Elevate your field service operations with our best-in-class scheduling and optimization engine. It supports efficient resource allocation, minimizes travel time, and complies with service-level agreements to ensure the tracking of production timeline and budget.

Project management screen displaying dependency rules for filming scenes next to connected workflow stages [Project management screen displaying dependency rules for filming scenes next to connected workflow stages]

Media Cloud

Get faster ROI with prebuilt modules, workflows, automations, and applications that deliver the most commonly used business processes for media. Reduce your overall operating expenses with time-saving media workflow management, process automation, and AI.

Automated workflow diagram showcasing process steps for equipment checks, crew check-in, and signature collection. [Automated workflow diagram showcasing process steps for equipment checks, crew check-in, and signature collection.]
Resource management interface displaying team member match scores and an hourly project schedule chart. [Resource management interface displaying team member match scores and an hourly project schedule chart.]
Slack channel interface showing a Service Cloud swarm request and team chat regarding crew scheduling. [Slack channel interface showing a Service Cloud swarm request and team chat regarding crew scheduling.]
Project management screen displaying dependency rules for filming scenes next to connected workflow stages [Project management screen displaying dependency rules for filming scenes next to connected workflow stages]
Automated workflow diagram showcasing process steps for equipment checks, crew check-in, and signature collection. [Automated workflow diagram showcasing process steps for equipment checks, crew check-in, and signature collection.]

Complete your media workflow management solution with products from across the Customer 360.

Data 360

Activate all your customer data across Salesforce applications. Empower media and entertainment teams to engage customers at every touchpoint, with relevant insights and contextual data in the flow of work.

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Service Cloud

Transform how humans with AI drive limitless service at every touchpoint including customer experience, engagement, processes, automation, and service operations.

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Slack

Bring your people, knowledge, and favorite apps together, right where you're already working. Empower your teams to speed up processes and deliver big results with easy automation, trusted AI, and transparent teamwork.

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Marketing Cloud

Get to know your audience faster through unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with Agentforce. Build lasting relationships that drive business growth.

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Media Cloud

Rapidly launch, automate, and monetize media experiences with a unified, agile platform purpose-built for media and entertainment.

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Tableau

Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platform now on the #1 AI CRM.

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Build the perfect media workflow management solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right product mix for your solution
  • Add products and features needed, if not already included
  • Customize the final result with apps, services, support
Contact us View detailed pricing
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Previously, we were like different groups or organizations. Now, were not like that anymore. Were better and stronger and busier. And Salesforce was a big part of bringing us together.

Gina Porretti
VP, Global Markets Sales, Senior Vice President, Studio Operations, FOX Sports
Read the story

Get the most out of automation by improving efficiencies with thousands of partners and experts.

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Learn new skills with free, guided learning on Trailhead.

Keep up with the latest production and operations trends, insights, and conversations.

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Report

Media and Entertainment Industry Insights Report

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Report

Automation in Media and Entertainment: The Key to Operational Efficiency

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Blog

How Film and TV Studios and Production Companies Can Put AI Into Lights, Camera, Action

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Blog

How Streamlining Data Helps Media Companies Drive Efficiency and Increase Ad Sales

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Frequently Asked Questions

What is media workflow management?

Media workflow management refers to the orchestration of tasks, processes, and activities involved in the creation, production, and distribution of media content. It is designed to streamline the entire lifecycle of media projects, ensuring efficiency, collaboration, and effective communication among team members. Media workflow management is particularly crucial in industries such as broadcasting and film production.

What are the benefits of automation for production broadcast software?

Automation plays a significant role in production broadcast software, bringing several benefits to the media industry. The key advantages of incorporating automation in broadcast production software are increased efficiency, cost savings, faster time-to-air, consistency in quality, resource optimization, scalablity, and reduced downtime.

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