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Strategic Digital Media & Advertising Solutions | Salesforce

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Agentforce 360 for Media

Supercharge advertising sales, subscriptions, and support with Salesforce for Media.

Autonomously manage ad sales, subscriptions, and support with Agentforce. Sell smarter, streamline operations, and boost efficiencydeepening audience engagement.

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Salesforce delivers tangible results for media and entertainment companies.

42 %
Increase in productivity due to generative or AI agents usage
Scale automated media operations to deliver enhanced audience journeys with Agentforce.
41 %
Faster resolution time.
Drive operational efficiency to resolve cases faster with preemptive service actions.
97 %
Achieve positive ROI since implementing Salesforce.
Maximize your technology investment for clear revenue growth.

See what's new in the media & entertainment industry.

  • Agentforce
  • Product Innovation
  • Events
  • Resources
Scale audience monetization across advertising sales and subscriptions.

Agentforce for Media & Entertainment enables organizations to scale industry specific operations, quickly resolve subscriber service inquiries and intelligently activate audiences to maximize lifetime value.

Discover a platform for media automation and monetization.

Product

Media Cloud

Media Cloud leverages the deeply unified Headless 360 platform to deliver fully customizable solutions for the media and entertainment industry. With an industry-specific data model, applications, and workflows that make it easier to sell smarter, deliver personalized service and optimize media operations.

Check out how these purpose-built solutions for the media and entertainment industry can help your business.

Scale content monetization. Reduce churn. Automate the ad sales journey. Build deepen fan and audience loyalty. All with intelligent insights powered by your CRM.

Accelerate Advertising Sales

Scale seller productivity and revenue growth by leveraging intelligent agents to automate workflows and optimize the entire cross-channel ad lifecycle through a unified CRM.

Automate Media and Entertainment Processes

Transform media operations into an agile, profitable enterprise by leveraging AI agents and real-time data to streamline workflows, maximize monetization, and deliver personalized self-service solutions that increase retention while reducing costs.

Grow Subscriber Relationships

Optimize the entire subscriber lifecycle by combining powerful management software with human-agent collaboration to deliver personalized engagement and proactive, cross-channel support that drives both acquisition and long-term retention.

Maximize Audience Engagement

Capture untapped revenue and loyalty by deploying AI agents on a unified data foundation to streamline operationsdelivering hyper-personalized engagement and maximized audience lifetime value.

Streamline Production and Operations

Scale content creation and optimize production by replacing manual processes with trusted AI, driving the operational effectiveness needed to reduce costs and expand creative bandwidth.

We're using Salesforce to give our advertisers real-time information about the audiences they're reaching.

Dan Walsh
Global Head of Business Strategy & Operations, Spotify Advertising, Spotify

Out of all the Salesforce products we use, Agentforce was the easiest to get started with. Last month, we held a two-day Agentforce workshop for 70 employees from across the business. By the end, every single one of them could create an agent.

Samuel DallAgnol
Digital Director, Grupo Globo
Discover the latest data and AI trends on media and entertainment.

Innovate with the #1 partner ecosystem for media and entertainment.

Get the most out of digital media and advertising solutions with thousands of partner and experts.

Keep up with the latest media and entertainment trends, insights, and conversations.

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Report

Media and Entertainment Industry Insights Report

Report

Automation in Media and Entertainment: The Key to Operational Efficiency

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Blog

How Streamlining Data Helps Media Companies Drive Efficiency and Increase Ad Sales

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Blog

3 Ways AI Helps Media Companies Improve Customer Service

Ready to take the next step with the worlds #1 CRM for media?

Start your trial.

Try Media Cloud free for 30 days. No credit card, no installations.

Talk to an expert.

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Digital advertising solutions FAQ

What is Salesforce for Media and entertainment?

Salesforce for media and entertainment helps companies solve various industry challenges with the Headless 360 platform and powerful digital media and advertising solutions. With Salesforce, teams have access to shared customer data, built-in intelligence, and automation, which helps every team in the media and entertainment industry lower costs, increase productivity, and drive efficient growth.

What are the benefits of Salesforce for media and entertainment?

Salesforce for media and entertainment offers a complete suite of digital media and advertising solutions where AI and automation is built-in, and is designed to easily scale as you grow. By helping companies sell faster, provide a world-class subscriber experience, increase fan engagement, and automate advertising management, Salesforce offers a winning formula for media and entertainment success.

How do I get started with Salesforce for media and entertainment?

To start, think about your main challenges. Then get to know our digital media and entertainment solutions: Accelerate Advertising Sales, Grow Subscriber Relationships, Maximize Audience Engagement, Automate Media and Entertaiment Processes, and Streamline Production and Automation. This will help guide you to right solution and how Salesforce can help.

What are digital advertising solutions for media?

Digital advertising solutions refer to strategies and tools used to promote products, services, or brands through online channels. At Salesforce, we have various solutions directed to advertising. Salesforce for media and entertainment helps companies to monetize those channels to potential advertisers with our Accelerate Advertising Sales solution.

Why are digital advertising solutions important to my business?

If you have channels that can be monetized through advertising, you can grow revenue. Learn more on our Accelerate Advertising Sales solution page.

What are the benefits of digital advertising solutions for media?

Digital advertising solutions offer many benefits, including targeted outreach, cost-effectiveness, real-time analytics, and agility.


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