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Online Adult and Continuing Education CRM | Salesforce
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Lifelong Learning

Accelerate growth with AI-powered engagement that helps you attract and retain lifelong learners. Deliver a modern storefront experience that surfaces relevant course, program, and degree offerings to students. Easily track and manage corporate partnerships and measure program performance with actionable data and insights.

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Globally, institutions accelerate growth with lifelong learning programs powered by Salesforce.

UW Continuum College [UW Continuum College]
Texas A&M Agrilife Services [Texas A&M Agrilife Services]
INSEAD [INSEAD]
Imperial College Business School [Imperial College Business School]

Deliver connected experiences for lifelong learning.

Leverage the worlds #1 AI CRM platform to power your executive, continuing, and online Education programs.

Personalize marketing and prospect engagement.

Watch demo

Connected Engagement

Make it easy for learners to enroll. Deliver seamless digital-first constituent experiences across web, email, ads, and SMS.

A flowchart showing personalized learner engagement and communications. [A flowchart showing personalized learner engagement and communications.]

Know Your Learners and Constituents

Understand the complete picture for each learner and constituent.

Dashboard highlighting the details and status of a prospective student, including their Einstein scoring. [Dashboard highlighting the details and status of a prospective student, including their Einstein scoring.]

Personalize the Experience

Inspire action and affinity by personalizing the constituent experience at scale.

A screen showing editing an email marketing promotion [A screen showing editing an email marketing promotion]

Optimize the Impact

Maximize ROI and efficiency with greater visibility and insight through unified engagement analytics.

A personalized engagement dashboard outlining the application trends in recruitment. [A personalized engagement dashboard outlining the application trends in recruitment.]
A flowchart showing personalized learner engagement and communications. [A flowchart showing personalized learner engagement and communications.]
Dashboard highlighting the details and status of a prospective student, including their Einstein scoring. [Dashboard highlighting the details and status of a prospective student, including their Einstein scoring.]
A screen showing editing an email marketing promotion [A screen showing editing an email marketing promotion]
A personalized engagement dashboard outlining the application trends in recruitment. [A personalized engagement dashboard outlining the application trends in recruitment.]

Deliver a modern storefront experience.

Digitize the Registration Experience

Quickly surface relevant courses and programs, making registration simple and intuitive.

A flowchart showing personalized learner engagement and communications. [A flowchart showing personalized learner engagement and communications.]

Deepen Relationships with Trusted AI

Leverage proven tools and AI to deliver one-to-one personalization at scale that drives business growth.

Dashboard highlighting the details and status of a prospective student, including their Einstein scoring. [Dashboard highlighting the details and status of a prospective student, including their Einstein scoring.]

Orchestrate Across All Channels

Deliver connected experiences across marketing channels, communications, and your storefront.

A portal for the January calendar or campaigns, message types, and business units. [A portal for the January calendar or campaigns, message types, and business units.]

Course and Program Catalog Creation

Easily develop and generate your course and program datacatalog and learning offerings.

A program plan builder flowchart that outlines elective and required courses. [A program plan builder flowchart that outlines elective and required courses.]
A flowchart showing personalized learner engagement and communications. [A flowchart showing personalized learner engagement and communications.]
Dashboard highlighting the details and status of a prospective student, including their Einstein scoring. [Dashboard highlighting the details and status of a prospective student, including their Einstein scoring.]
A portal for the January calendar or campaigns, message types, and business units. [A portal for the January calendar or campaigns, message types, and business units.]
A program plan builder flowchart that outlines elective and required courses. [A program plan builder flowchart that outlines elective and required courses.]

Manage corporate partnerships and surface program insights.

Corporate Partnership Management

Track all touchpoints with corporations from partnerships and team registrations to alumni relations and more all in one place.

Two pie charts showing employees by industry and state respectively. [Two pie charts showing employees by industry and state respectively.]

Actionable Reporting and Insights

View easy-to-configure, executive-level reports on corporate partners by industry, job trends, and campaigns.

A career services dashboard highlighting actionable reporting and insights on corporate partnerships, and program insights. [A career services dashboard highlighting actionable reporting and insights on corporate partnerships, and program insights.]

Quickly Adapt Strategies

Adapt to changing market demands across program types, including open enrollment, custom programming, and professional development.

An actionable list in an advancement portfolio. [An actionable list in an advancement portfolio.]

Identify Trends and Take Action

Uncover trends across programs, courses, regions, and customer segments with easy-to-use reports and dashboards.

Segment intelligence portal where you can filter by key metrics. [Segment intelligence portal where you can filter by key metrics.]
Two pie charts showing employees by industry and state respectively. [Two pie charts showing employees by industry and state respectively.]
A career services dashboard highlighting actionable reporting and insights on corporate partnerships, and program insights. [A career services dashboard highlighting actionable reporting and insights on corporate partnerships, and program insights.]
An actionable list in an advancement portfolio. [An actionable list in an advancement portfolio.]
Segment intelligence portal where you can filter by key metrics. [Segment intelligence portal where you can filter by key metrics.]

Accelerate lifelong learning at your institution with these related products.

Education Cloud

Elevate the Education experience with the #1 CRM for learner and institution success.

Learn more

Einstein AI

Create customizable, predictive, and generative AI experiences with trusted AI for institutions of all sizes.

Learn more

Marketing Cloud

Make every moment count with data-driven communications delivered throughout the learner lifecycle.

Learn more

Tableau

Boost productivity and decision-making institution-wide with AI-powered analytics.

Learn more

MuleSoft

Integrate all your data, systems, or AI models to transform your institution and drive lifelong value.

Learn more

Data 360

Connect, harmonize, and activate data from any system into a complete view of every constituent.

Learn more

Commerce Cloud

Create a seamless digital storefront for your constituents with trusted AI and automation.

Learn more
Search results page showing all available courses along with their pricing. [Search results page showing all available courses along with their pricing.]
Achieve your lifelong learning goals with our help.

Get in touch today and our experts will help you:

  • Determine the right solution for your institution's needs
  • Build a tailored plan to help you get up and running fast
  • Connect with use cases from trailblazing institutions
Contact us Explore Education Cloud
INSEAD [INSEAD]

Salesforce gives us the chance to create long-lasting relationships with students and participants beyond programme completion and nurture a community of business leaders.

Pankaj Kumar
Associate Director, Digital Marketing Innovation and Operations, INSEAD
Read the story

Ready to take the next step with Salesforce for Education?

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Start your trial.

Try Education Cloud free for 30 days. No credit card. No installations.

Try for free
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Explore Education Cloud.

Elevate the Education Cloud experience with the #1 CRM for learner and institution success.

Learn more
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Talk to an Education Cloud expert.

Tell us a bit more so the right person can reach out faster.

Contact us

Lifelong Learning FAQ

How can online schools use CRM?

Unlike individual point solutions that only address a single-use case or challenge, our online Education CRM eliminates the pain of having mulitple data silos across a variety of systems. Online institutions can streamline their digital campus with AI-powered engagement, attracting and retaining lifelong learners.

What are the benefits of using a CRM for online, adult, and continuing Education?

Busy professionals and lifelong learners need information quickly. A modern, AI-powered online Education CRM allows institutions to surface relevant course, program, and degree offerings to learners, streamlining the registration, enrollment, and learning processes.

How do I choose the right CRM for my lifelong learning program?

When comparing CRMs, consider whether the solution has the integrations and customizations you're looking for, a reputable user experience and ROI, trusted customer support, and if the solution can grow with your needs. Outline your pain points, compare features, and explore key references.

What is the best CRM for online Education?

Institutions attracting lifelong learners and offering online Education options for students trust Salesforce to provide a modern storefront experience in the form of an online Education CRM that allows learners to enroll quickly and effortlessly, powering institutional growth.

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