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Best Consumer Packaged Goods (CPG) CRM & Software | Salesforce
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Salesforce for Consumer Goods

Deliver profitable growth with Salesforce for Consumer Goods

Salesforce is the trusted command center that delivers profitable growth from warehouse to checkout. Bring together integrated planning and execution, enriched data, and industry-specific AI on one open platform.

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See how consumer goods companies boost the bottom line with Salesforce

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Shark Ninja logo [Shark Ninja logo]
Molson Coors Beverage Company logo [Molson Coors Beverage Company logo]
L'Oreal customer story [L'Oreal customer story]
Vivint customer story [Vivint customer story]
Fisher & Paykel logo [Fisher & Paykel logo]
Guess logo [Guess logo]
General Mills customer story [General Mills customer story]
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Everything you need to move from pilot to automation at scale in consumer goods

Bring together all your data, context, workflows, agents and experiences to grow your brands.

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System of Engagement

Slack gives teams one place to collaborate.

Collaborate on campaigns, product launches and key accounts with people, apps and agents in one place.

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System of Insight

Tableau turns insights into margin growth.

Surface key insights at every level of your brand portfolio to ensure teams maximize profit.

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System of Agency

Agentforce delivers CPG specific AI that can work anywhere.

Deploy agents that understand consumer goods workflows to streamline operations wherever you work.

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System of Work

Run your entire commercial business on Consumer Goods Cloud

Orchestrate complex workflows like Trade Promotion Management and Retail Execution in one place.

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System of Context

Unify, enrich, and activate customer and consumer data.

Create a clear picture of your end customer and consumer with data integrated from anywhere.

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Run your entire commercial business from one hub built for CPG.

Unify planning and execution on one connected platform. [Unify planning and execution on one connected platform. ]
Product

Consumer Goods Cloud

Plan, execute, analyze, and optimize across every channel, process and workflow.

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Salesforce CPG technology delivers the results companies need

40 %
More buy now clicks
Build brand relevance with your target consumers with Data 360.*
33 %
More conversions
Scale dynamic personalization with Marketing and Commerce Cloud.*
500
BPS increase in margin
Modernize commercial operations with Consumer Goods Cloud*
28 %
Higher customer retention
Deliver smarter service at a lower cost on Consumer Goods Cloud.*

* Salesforce customer success metrics.

Transform your business with consumer goods technology made for your industry

Distributors

Build relationships that last in a complex route-to-market.

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Fast-Moving Consumer Goods

Become a staple in every shopping cart.

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Home Durables

Become a household brand people trust.

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Apparel, Footwear, and Accessories

Be the brand customers always want to wear.

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Beauty

Be the perfect match for your customers.

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Casper logo [Casper logo]

"Consumer Goods Cloud enables us to bring our wholesale partners up to a standard that meets our level of detail and trains them on the data that we want."

Cody Stanton
Digital Product Manager, Casper
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Forrester found Consumer Goods companies achieve 205% ROI with Salesforce for Consumer Goods
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Keep up with the latest consumer goods trends, insights, and conversations

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Agentforce Consumer Goods: Trade Promotion Management [Agentforce Consumer Goods: Trade Promotion Management]

Agentforce for Consumer Goods: Trade Promotion Management Agent

Let Agentforce take the manual work out of promotion planning. Streamline the entire process by generating account insights and recommending promotions to creating and sending them for approval.

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Agentforce for Consumer Goods: Visit Assistant

Save time, increase sales, and improve compliance with an agentic guide for each rep. Automate visit scheduling, account summarization and product recommendations grounded in real-time field data.

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Ready to take the next step withthe world's #1 Agentic CRM for consumer goods?

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Start your trial

Try Consumer Goods Cloud free for 30 days. No credit card. No installations.

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Talk to an expert

Tell us a bit more so the right person can reach out faster.

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Watch a demo

Learn how Salesforce delivers profitable growth.

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Salesforce for Consumer Goods FAQ

What is Salesforce for Consumer Goods?

Salesforce for Consumer Goods is Agentforce Consumer Goods a unified commercial hub that connects distributors, retail buyers, field sales, and consumers on one platform. It brings together CG-native workflows, unified data, and AI agent orchestration across Retail Execution, Trade Promotion Management (TPM), Marketing, Commerce, and Service so brands can plan, execute, and optimize their entire route to market from one system instead of stitching together disconnected point solutions.

How can Salesforce for Consumer Goods drive growth across my commercial operations?

Salesforce for Consumer Goods drives growth by bringing together commercial strategy with day-to-day execution across every CPG function:

  • Trade Promotion Management: Streamlines promotional spend planning, volume modeling, and financial governance.
  • Retail Execution: Equips field reps with mobile order capture, store audits, and AI-guided account playbooks across every outlet physical retail, online, and on-trade.
  • Commerce: Powers B2B distributor ordering and scalable B2C storefronts.
  • Marketing: Personalizes 1:1 buyer journeys and unifies first-party consumer data.
  • Service: Automates distributor inquiries and post-purchase support with Agentforce AI agents.

How do brands select the right Salesforce Consumer Goods capabilities for their route to market?

Selecting the right CPG technology depends on channel mix, route-to-market complexity, and immediate operational priorities. Consistently recognized as an industry leader by independent analyst firms like Gartner and the Promotion Optimization Institute (POI), Salesforce for Consumer Goods offers a modular platform that scales with your growth. Enterprise brands can start by deploying core capabilitiessuch as Consumer Goods Cloud for retail executionand seamlessly configure additional workflows for trade planning, digital commerce, marketing and service as business needs evolve.

Why should consumer goods companies choose a connected commercial hub over point solutions or ERPs?

A connected commercial hub lowers total cost of ownership (TCO) while bridging the gap between back-office supply chain records and front-office execution. While traditional ERPs manage static record-keeping, Salesforce for Consumer Goods delivers pre-built CPG workflows, enterprise-grade data governance, and an open architectureallowing commercial teams and Agentforce agents to act on decision-ready data in real time across any tech stack.

How do CPG companies unify disparate POS, distributor, and market data into actionable insights?

Salesforce unifies retail POS, distributor feeds, syndicated market data, and supply chain records into a single, context-rich data model. By ingesting, cleaning, and harmonizing data from any system, Salesforce for Consumer Goods gives both people and AI agents a real-time single source of truth so account teams evaluate promotions, manage inventory, and run field visits on accurate data.

What's the biggest AI opportunity for Consumer Goods companies and how do they actually capture it?

AI is reshaping the CPG commercial model but most brands are stuck piloting disconnected AI tools that don't touch the workflows where revenue actually gets made: trade spend decisions, retail execution, and distributor service. The real ROI unlock isn't another AI tool it's AI that acts inside your existing commercial data and processes, with the authority to actually get work done.

Only Salesforce delivers the trusted, unified foundation CPG companies need to run AI at the heart of their business combining CG-specific data, autonomous Agentforce agents, and embedded analytics in one system, so AI acts on real, connected customer data instead of bolted-on tools. Independent analyst firm Valoir found Agentforce delivers AI agents 16x faster than DIY approaches, with 75% higher accuracy recognized alongside Salesforce's Best-in-Class ranking in the POI Vendor Panorama for Consumer Goods specifically.

How does an open, headless architecture support existing CPG enterprise tech stacks?

An open, headless architecture works as an agile commercial layer on top of legacy back-office systems. Salesforce for Consumer Goods lets brands power custom storefronts, connect external data feeds, and integrate AI models without disrupting core infrastructure capturing write-time business logic and delivering consistent brand experiences across any touchpoint.

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