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Best Retail Execution Software for Consumer Goods | Salesforce
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A clear view of metrics, site visits, and a map guidance section. [A clear view of metrics, site visits, and a map guidance section.]

Retail Execution

Unlock perfect retail execution on the world's #1 AI CRM. Enable field reps to maximize selling time, drive growth and improve strategy to deliver perfect store execution.

Watch demo Try for free
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Leading brands leverage Consumer Goods Cloud to deliver perfect store execution.

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Kelloggs customer story [Kelloggs customer story]
L'Oreal customer story [L'Oreal customer story]
General Mills logo [General Mills logo]

What can you do with Retail Execution?

Retail Execution helps you improve in-store execution with automation and data. Our purpose-built retail execution software lets you maximize selling time so your field teams can deliver profitable growth.

Maximize Field Sales Productivity

Dynamic Store Routing

Reduce windshield time with intelligent routing. Schedule store visits based on your priorities, or automatically generate the best paths using SLAs and visit windows.

Retail execution software interface showing a sales representative's daily visit schedule, route optimization map, and task summary dashboard. [Retail execution software interface showing a sales representative's daily visit schedule, route optimization map, and task summary dashboard.]

Offline Mobile App

Give mobile employees the power to access retail execution capabilities and operational insights on the Offline Consumer Goods iOS and Android apps.

Mobile application interface for a retail execution displaying daily activities, customer contact details, sales folders, and performance metrics alongside the Apple App Store and Google Play Store icons. [Mobile application interface for a retail execution displaying daily activities, customer contact details, sales folders, and performance metrics alongside the Apple App Store and Google Play Store icons.]

Visit Assistant

Save time, boost sales, and improve compliance with an agentic guide for every rep. Simplify scheduling, summaries, and recommendations with real-time data.

Guided Selling

Close distribution gaps and expand your brand footprint using authorization lists, digital sales folders and agentforce to position the right products.

Consumer Goods Cloud mobile app user interface showing retail promotion management cards with seasonal marketing collateral, product package designs, and store placement locations. [Consumer Goods Cloud mobile app user interface showing retail promotion management cards with seasonal marketing collateral, product package designs, and store placement locations.]
Retail execution software interface showing a sales representative's daily visit schedule, route optimization map, and task summary dashboard. [Retail execution software interface showing a sales representative's daily visit schedule, route optimization map, and task summary dashboard.]
Mobile application interface for a retail execution displaying daily activities, customer contact details, sales folders, and performance metrics alongside the Apple App Store and Google Play Store icons. [Mobile application interface for a retail execution displaying daily activities, customer contact details, sales folders, and performance metrics alongside the Apple App Store and Google Play Store icons.]
Consumer Goods Cloud mobile app user interface showing retail promotion management cards with seasonal marketing collateral, product package designs, and store placement locations. [Consumer Goods Cloud mobile app user interface showing retail promotion management cards with seasonal marketing collateral, product package designs, and store placement locations.]

Drive Perfect Retail Execution

Store Audits and Surveys

Perform store audits with dynamic questions, activity-related picture-taking, conditional audits, and promotional compliance checks.

User interface showing retail execution software with product stock levels, pricing details, and status tags alongside a pop-up window for survey activities. [User interface showing retail execution software with product stock levels, pricing details, and status tags alongside a pop-up window for survey activities.]

Planogram Compliance

Perform planogram audit checks to confirm the number of product facings, out-of-stock items, share of shelf, and other key in-store details.

Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window [Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window]

Penny-Perfect Pricing

Take offline orders with a system that calculates the penny-perfect price based on available promotions, flexible rules, and pricing conditions.

Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window. [Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window.]

Advanced Order Capture

Build a cart and complete orders with advanced features taking promotions, manual discounts, units of measure specification, and more into account.

Mobile interface of Consumer Goods cloud application showing store identification details, order totals, and a pop-up menu with new order options such as standard order, direct order, and returns. [Mobile interface of Consumer Goods cloud application showing store identification details, order totals, and a pop-up menu with new order options such as standard order, direct order, and returns.]
User interface showing retail execution software with product stock levels, pricing details, and status tags alongside a pop-up window for survey activities. [User interface showing retail execution software with product stock levels, pricing details, and status tags alongside a pop-up window for survey activities.]
Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window [Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window]
Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window. [Retail execution software interface showing product planograms, an inventory list for beverage products, and a survey opportunities window.]
Mobile interface of Consumer Goods cloud application showing store identification details, order totals, and a pop-up menu with new order options such as standard order, direct order, and returns. [Mobile interface of Consumer Goods cloud application showing store identification details, order totals, and a pop-up menu with new order options such as standard order, direct order, and returns.]

Optimise Direct Store Delivery

Warehouse management

Assign, organize, and manage warehouse details such as related vehicles and products.

User interface featuring inventory location details, linked delivery vehicles, and product records in Salesforce. [User interface featuring inventory location details, linked delivery vehicles, and product records in Salesforce.]

Vehicle readiness

Keep drivers road-ready and compliant with built-in vehicle and safety inspections.

Vehicle inspection checklist screen within the Salesforce Consumer Goods Cloud mobile displaying a digital vehicle inspection log with pass/fail toggles for pre-trip and post-trip safety checks. [Vehicle inspection checklist screen within the Salesforce Consumer Goods Cloud mobile displaying a digital vehicle inspection log with pass/fail toggles for pre-trip and post-trip safety checks.]

Driver and Tour Cockpits

Simplify the start of day with one cockpit to review all tour related data such as route, visits, and inventory.

Delivery tour dashboard on a mobile screen displaying tour status, completed start activities, planned location visits, and vehicle inspection steps. [Delivery tour dashboard on a mobile screen displaying tour status, completed start activities, planned location visits, and vehicle inspection steps.]

Route Settlement

Empower drivers with seamless order fulfillment, cash collection, and store audits, backed by automated end-of-day financial reconciliation.

Inventory product check-in dashboard displaying warehouse check-in details, returned sales and customer unit quantities, and financial amount summaries on a tablet device. [Inventory product check-in dashboard displaying warehouse check-in details, returned sales and customer unit quantities, and financial amount summaries on a tablet device.]
User interface featuring inventory location details, linked delivery vehicles, and product records in Salesforce. [User interface featuring inventory location details, linked delivery vehicles, and product records in Salesforce.]
Vehicle inspection checklist screen within the Salesforce Consumer Goods Cloud mobile displaying a digital vehicle inspection log with pass/fail toggles for pre-trip and post-trip safety checks. [Vehicle inspection checklist screen within the Salesforce Consumer Goods Cloud mobile displaying a digital vehicle inspection log with pass/fail toggles for pre-trip and post-trip safety checks.]
Delivery tour dashboard on a mobile screen displaying tour status, completed start activities, planned location visits, and vehicle inspection steps. [Delivery tour dashboard on a mobile screen displaying tour status, completed start activities, planned location visits, and vehicle inspection steps.]
Inventory product check-in dashboard displaying warehouse check-in details, returned sales and customer unit quantities, and financial amount summaries on a tablet device. [Inventory product check-in dashboard displaying warehouse check-in details, returned sales and customer unit quantities, and financial amount summaries on a tablet device.]

Capture every growth opportunity fastwith unified field data.

Consumer Goods Data Model

Leverage an out-of-the-box, customizable, and extensible data model for consumer goods organizations built directly on the Salesforce Platform.

User interfaces showcasing multiple interconnected modules including order management tables, store visit logs, and promotional sales documents. [User interfaces showcasing multiple interconnected modules including order management tables, store visit logs, and promotional sales documents.]

Hands-free Activity Logs

Get immediate visibility into store performance enabling teams to capture visit outcomes, notes and follow-up tasks on the go.

Agentforce voice preview chat interface showing a user requesting product samples from an AI assistant with an audio waveform and transcript bubbles. [Agentforce voice preview chat interface showing a user requesting product samples from an AI assistant with an audio waveform and transcript bubbles.]

Retail Execution Intelligence

Spot compliance gaps and trigger corrective actions from one native workflow using pre-built Retail Execution Dashboards for Tableau Next.

Retail execution dashboards for account performance showing retail execution metrics alongside Consumer Goods semantic data model. [Retail execution dashboards for account performance showing retail execution metrics alongside Consumer Goods semantic data model.]

Territory & Field Sales Performance

Align field territories with real-time business goals such as store priority, sales volume and service requirements. Track progress against quotas and intervene early with data-backed coaching, instant feedback, and task assignments.

Analytic dashbaords displaying retail sales volume, brand shelf share, account revenue rankings, and regional territory performance charts [Analytic dashbaords displaying retail sales volume, brand shelf share, account revenue rankings, and regional territory performance charts]
User interfaces showcasing multiple interconnected modules including order management tables, store visit logs, and promotional sales documents. [User interfaces showcasing multiple interconnected modules including order management tables, store visit logs, and promotional sales documents.]
Agentforce voice preview chat interface showing a user requesting product samples from an AI assistant with an audio waveform and transcript bubbles. [Agentforce voice preview chat interface showing a user requesting product samples from an AI assistant with an audio waveform and transcript bubbles.]
Retail execution dashboards for account performance showing retail execution metrics alongside Consumer Goods semantic data model. [Retail execution dashboards for account performance showing retail execution metrics alongside Consumer Goods semantic data model.]
Analytic dashbaords displaying retail sales volume, brand shelf share, account revenue rankings, and regional territory performance charts [Analytic dashbaords displaying retail sales volume, brand shelf share, account revenue rankings, and regional territory performance charts]

Extend the power of Retail Execution with these related products.

Consumer Goods Cloud Intelligence

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Build guided, hyper personalized digital experiences with low code.

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Consumer Goods Cloud for Retail Execution Pricing

Find the right Retail Execution edition for your business needs.

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Retail Execution - Merchandiser - Enterprise

Out-of-the-box solution to optimize field rep execution.
$ 100
USD/User/Month
(Billed annually)
  • Consumer Goods Data Model
  • Visit Planning
  • Visit Execution
Try for free

Retail Execution - Field Sales - Enterprise

Enhance core Retail Execution features to enable field sales reps to drive more growth.
$ 225
USD/User/Month
(Billed annually)
  • Inventory Tracking
  • Einstein Visit Recommendations
  • Mobile Order Capture
Try for free

Retail Execution - Field Sales - Unlimited

Unlimited power and support to deliver perfect store Retail Execution.
$ 400
USD/User/Month
(Billed annually)
  • Everything in Enterprise edition plus
  • Einstein Opportunity, Account Insights, and Activity Capture
  • Premier Success Plan & Full Sandbox
Try for free

Retail Execution - Strategic Sales - Enterprise

Supercharge productivity and increase sales with AI-powered insights.
$ 350
USD/User/Month
(Billed annually)
  • Everything in Consumer Goods Cloud Field Sales plus
  • Priority Scheduling, Continuous Routing, and Territory Visualization
  • 100 Custom Objects
Try for free

Retail Execution - Strategic Sales - Unlimited

Supercharge productivity and increase sales with AI-powered insights.
$ 525
USD/User/Month
(Billed annually)
  • Everything in Consumer Goods Cloud Retail Execution Enterprise Edition plus
  • 200 Custom Objects
  • Premier Success Plan & Full Sandbox
Try for free

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

View detailed Retail Execution pricing
Barbara Lavernos, Deputy CEO, L'Oreal [Barbara Lavernos, Deputy CEO, L'Oreal]

We aim to transform our century-old goldmine of accumulated data into the ultimate consumer experience while respecting privacy.

Barbara Lavernos
Deputy CEO, L'Oreal
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2025 POI Consumer Goods Vendor Panorama report cover with business professionals collage and purple stars [2025 POI Consumer Goods Vendor Panorama report cover with business professionals collage and purple stars]

POI recognizes Consumer Goods Cloud as an award winning solution 6 years in a row.

Get the report

Get the most out of Retail Execution with thousands of partner apps and experts.

Accenture [Accenture]
PwC [PwC]
IBM [IBM]
Capgemini [Capgemini]
Carrao Group [Carrao Group]
AllCloud [AllCloud]
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Achieve your AI and data goals with Salesforce CTOs.

Trusted advisors with unmatched Salesforce experience and expertise, by your side.

Learn more

Learn new skills with free, guided learning on Trailhead.

Hit the ground running with Retail Execution tips, tricks, and best practices.

Consumer Goods Industry Insights Report [Consumer Goods Industry Insights Report]
Blog

Grab Consumers Attention at the Shelf with AI

Learn more
How to Make Your Retail Execution Budget Pay Off [How to Make Your Retail Execution Budget Pay Off]
Blog

How to Make Your Retail Execution Budget Pay Off

Learn more
Consumer Goods Industry Insights Report [Consumer Goods Industry Insights Report]
Research

Consumer Goods Industry Insights Report

Learn more
See all resources

Ready to take the next step withthe world's #1 Agentic CRM for consumer goods?

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Start your trial

Try Consumer Goods Cloud free for 30 days. No credit card. No installations.

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Watch a demo

Learn how Salesforce delivers profitable growth.

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Consumer Goods Cloud for Retail Execution FAQ

What is retail execution software?

Retail execution software helps consumer goods companies optimize their in-store execution to minimize out-of-stocks, assortment gaps, or low display support. Consumer Goods Cloud for Retail Execution revolutionizes how sales teams operate from the HQ to the field, with a connected, intelligent platform grounded in real-time data.

What is Consumer Goods Cloud Retail Execution?

Consumer Goods Cloud Retail Execution helps CPG companies plan and execute in-store activity with precision. Built on Sales Cloud's core CRM power, it offers purpose-built tools for field execution account intelligence, territory-mapped routes, in-store tasks, and an autonomous AI so HQ and field teams work from one shared view, everywhere you sell and maximizesselling time on-site.

In the field, your reps can:

  • Prioritize visits to high-value stores and outlets, and optimise routing
  • Track product placement and shelf share, and manage compliance more efficiently
  • Process orders, promotions, and restocks instantly even offline

Who is Consumer Goods Cloud Retail Execution for?

Consumer Goods Cloud for Retail Execution is for forward-thinking sales, merchandising and field operations teams looking to streamline their account planning and optimize in-store execution on an integrated platform. Retail execution improves field rep productivity, increases audit accuracy, and maximizes in-store sales with mobile order capture.

Whether you manage a large-scale internal field force or direct external contractors, Retail Execution help you:

  • Empower reps as strategic consultants by putting live commercial data, store history, and regional insights in their hands.
  • Scale audit accuracy instantly using AI to verify shelf compliance in seconds.
  • Maximize commercial growth with intelligent order processing, on-site promotion matching, and automated restocks.

Which Consumer Goods Cloud Retail Execution edition is right for my business?

It depends on your business needs.

Salesforce offers tailored packages designed to match the scope of your field operations:

  • Contractor: Essential routing and onsite auditing tools optimized for external partners.
  • Merchandiser: Advanced task execution built to maximize shelf share and compliance.
  • Field Sales: Powerful mobile order capture features to actively close deals on-site.
  • Strategic Sales: The ultimate tier, supercharging productivity with Agentforce autonomous workflows.

Click here or contact us to learn more.

Some of my stores are in rural areas, will I need internet access to use the app in the field?

No. The Consumer Goods Cloud retail execution mobile app works offline which means that even if you are in a remote location or lose connectivity in a back storage room, you can still work offline and sync your store check and order information once you are able to connect to the internet.

How do I access a free trial of Consumer Goods Cloud Retail execution?

You can try the #1 AI Agentic CRM for Consumer Goods completely free for 30 days. Click here to get immediate access to your free trial.

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