[ Web Proxy ]
URL:
Viewing: https://www.salesforce.com/marketing/analytics/ [Back]  [Original]
Digital Marketing Analytics Tools | Salesforce
Skip to content
mobile menu open [mobile menu open]mobile menu close [mobile menu close]
Get started
Get started

CNX News: The AI agents that will multiply your marketers.

Click to learn more
Marketing professional on a laptop surrounded by Marketing Intelligence dashboard panels and an Agentforce chat discussion.. [Marketing professional on a laptop surrounded by Marketing Intelligence dashboard panels and an Agentforce chat discussion..]
[]

Marketing Analytics Tools

Transform Marketing Data Into Actionable Insights.

Go from data to decision faster with a unified intelligence layer. Connect performance and attribution across channels, find whats working, and continuously improve results with a single solution.

Watch demo
[]
[]

What can you do with unified marketing analytics?

Smart decisions can't wait until the campaign is over. Marketing Intelligence unifies every cross-channel insight, connects to the rest of your business data, and puts Agentforce to work while your campaigns are live. Now you can evaluate performance, prove impact, and act when it counts.

How can Marketing Intelligence help your business?

Marketing Intelligence semantic data model and data pipeline, with connected third-party sources feeding a unified view. [Marketing Intelligence semantic data model and data pipeline, with connected third-party sources feeding a unified view.]

See all performance in one place

Automate your owned and paid performance. Data management tools connect sources for you to create an instant, unified view of all live campaigns.

Marketing Intelligence with an AI analytics assistant answering a performance question in a conversational panel. [Marketing Intelligence with an AI analytics assistant answering a performance question in a conversational panel.]

Turn questions into decisions

Ask in plain language and get answers you can act on right away no analyst, no dashboard digging. Just ask questions and get instant recommendations.

Marketing Intelligence analytics dashboard showing order revenue metrics and a bar chart of performance by attribution model. [Marketing Intelligence analytics dashboard showing order revenue metrics and a bar chart of performance by attribution model.]

Prove ROI with full-funnel visibility

Track the full customer lifecycle and prove marketing ROI. Follow a prospect from their first ad impression to closed revenue, and finally have the data to show exactly how marketing contributed to the bottom line.

Unify cross-channel performance

Smarter marketing starts with better data. Agentforce Marketing unifies your cross-channel data into a single intelligence layer with a pre-built semantic model and AI-powered data management built-in.

End DIY data models

Cut hours of manual work with the Marketing Intelligence Data Model. Its pre-built and powered by Tableau Semantics to automatically transform, map, and model your paid and owned data across your business.

Marketing Intelligence Semantic Model Builder displaying connected data objects such as campaigns and KPIs in a visual grid. [Marketing Intelligence Semantic Model Builder displaying connected data objects such as campaigns and KPIs in a visual grid.]

Make data management easy

Spend less time wrangling data with Data Pipelines, Total Connect, and pre-built workflows that keep everything analysis-ready. Then, try out Data Enrichment to automatically group, normalize, and extend your fields with AI.

Data pipeline screen for uploading files, connecting third-party vendors, and choosing a data enrichment objective. [Data pipeline screen for uploading files, connecting third-party vendors, and choosing a data enrichment objective.]
Marketing Intelligence Semantic Model Builder displaying connected data objects such as campaigns and KPIs in a visual grid. [Marketing Intelligence Semantic Model Builder displaying connected data objects such as campaigns and KPIs in a visual grid.]
Data pipeline screen for uploading files, connecting third-party vendors, and choosing a data enrichment objective. [Data pipeline screen for uploading files, connecting third-party vendors, and choosing a data enrichment objective.]

Get the insights you need, when they matter

Stop chasing insights and let AI surface them, wherever work happens. Agentforce can automatically reduce wasted spend, act on opportunities before the window closes, and deliver answers fast. Your team stays in control every step of the way.

Put live campaigns on autopilot

Stop wasting ad spend. Agentforce Paid Media Optimization automatically monitors, optimizes, and pauses underperforming ads across every live channel and campaign, then suggests smarter goals to keep performance on track.

Paid media dashboard where the Agentforce optimization agent recommends pausing underperforming ads based on chosen goals. [Paid media dashboard where the Agentforce optimization agent recommends pausing underperforming ads based on chosen goals.]

Chat your way to answers

See how your campaign performance impacts the bottom line with predictive forecasting and built-in attribution

Conversational analytics panel where a user asks about marketing ROI and an AI agent replies with sourced insights. [Conversational analytics panel where a user asks about marketing ROI and an AI agent replies with sourced insights.]
Paid media dashboard where the Agentforce optimization agent recommends pausing underperforming ads based on chosen goals. [Paid media dashboard where the Agentforce optimization agent recommends pausing underperforming ads based on chosen goals.]
Conversational analytics panel where a user asks about marketing ROI and an AI agent replies with sourced insights. [Conversational analytics panel where a user asks about marketing ROI and an AI agent replies with sourced insights.]

Show the impact of every last cent

Go beyond justifying spend, and start proving impact. Full-funnel attribution, always-on visibility, and predictive goal tracking give marketers everything they need to optimize every dollar.

Pinpoint what matters most

Understand whats working across ads, email, social, and web Multi-Touch Attribution. Youll instantly unlock out-of-the-box path exploration, funnels, and various attribution models for the conversions that matter to you.

Multi-touch attribution setup with attribution model configuration and a customer path exploration visualization. [Multi-touch attribution setup with attribution model configuration and a customer path exploration visualization.]

Visualize complex data

Out-of-the-box Tableau Next dashboards come to life the moment your business and marketing data is connected, but remain fully customizable to fit your business. Goals let you set KPIs, track progress, and predict outcomes before issues arise.

Marketing Intelligence campaign view showing Meta Ads key metrics: spend, revenue, and impressions. [Marketing Intelligence campaign view showing Meta Ads key metrics: spend, revenue, and impressions.]
Multi-touch attribution setup with attribution model configuration and a customer path exploration visualization. [Multi-touch attribution setup with attribution model configuration and a customer path exploration visualization.]
Marketing Intelligence campaign view showing Meta Ads key metrics: spend, revenue, and impressions. [Marketing Intelligence campaign view showing Meta Ads key metrics: spend, revenue, and impressions.]

Dive deeper into related Salesforce solutions that can support your business.

Marketing Cloud Next

A complete agentic marketing solution designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.

Learn more

Customer Data Platform

Power better marketing and advertising with Data 360 the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.

Learn more

Digital Advertising

Make every ad dollar work harder with unified data and AI agents that activate audiences across your most critical paid channels.

Learn more

Tableau Next

Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platformnow on the #1 AI CRM.

Learn more
State of Marketing Report Image [State of Marketing Report Image]
Tenth Edition State of Marketing Report

See the latest trends in AI, data, and personalization, based on insights from nearly 4,500 marketers worldwide.

Get the report

Learn new skills with free, guided learning on Trailhead.

Ready to take the next step?

call.svg [call.svg]

Talk to an expert.

Tell us a bit more so the right person can reach out faster.
Request a call
email.svg [email.svg]

Stay up to date.

Get the latest research, industry insights, and product news delivered straight to your inbox.
Sign up for newsletter

Marketing Analytics FAQ

What are marketing analytics tools?

Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximize ROI and hit their business goals.

Does my business need marketing analytics tools?

Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.

What are the benefits of digital marketing analytics tools?

Marketing analytics solutions save marketers time, help marketers optimize their spend and campaign performance, and help marketers prove ROI and impact the bottom line.

Learn more about why marketing analytics is important.

How do I choose the right digital marketing analytics tools?

This is unique for every business. Start by understading how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data.

What is the difference between Marketing Cloud Intelligence (previously Datorama) and Marketing Intelligence?

Marketing Intelligence is Salesforce's new marketing analytics product built natively on the Headless 360 platform. It's known for it's pre-built semantic data model and Tableau Next visualizations. Marketing Cloud Intelligence (formerly Datorama) is a separate, enterprise-scale platform for more complex, multi-source analytics needs.

How can I use AI to analyze campaign performance?

Marketing Intelligence includes Conversational Analytics, which allows you to use generative AI to ask natural language questions about your campaign data with Tableau Next Analytics and Visualization in Marketing Intelligence. Ask a plain-language question like, "Which campaigns are underperforming this quarter?", to get an instant, actionable answer from your live campaign data. This turns static dashboards into interactive experiences to quickly uncover anomalies and insights without leaving your workflow, whether you're working in Slack or Marketing Intelligence. No report requests, no waiting. This will be generally available beginning in June 2026. Learn more here.

What is Agentforce Paid Media Optimization?

Agentforce Paid Media Optimization is an AI agent embedded in Marketing Intelligence that continuously monitors live ad campaigns across every paid channel. When an ad underperforms against your defined thresholds, the agent automatically pauses it and surfaces recommendations on budget reallocation. Your team never has to manually check dashboards for reactive optimizations again.

How does Marketing Intelligence help prove marketing ROI to leadership?

Marketing Intelligence unifies performance data across every channel and campaign in one place. Multi-touch attribution shows exactly which touchpoints are driving pipeline and revenue. You can also ask questions in plain language to get fast answers, and walk into any leadership meeting with a clear, data-backed story.

What channels does Marketing Intelligence cover?

Marketing Intelligence brings both paid and owned channel data into a single, unified view. On the owned side, it sources email, SMS, push, and journey performance. On the paid side, you can use 170+ pre-built API connectors to bring data from Google, Meta, LinkedIn, and more together. Plus, it has a connector for flat-file sources. Plus, a pre-built marketing semantic data model normalizes everything automatically the moment sources are connected, so you can spend less time on data management.

Web Proxy Viewer  |  New URL  |  Original Page