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Telecom Marketing Platform for Customer Journey | Salesforce
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Learn the latest in Agentic AI Trends in Telecom.

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Unify the Telecom Customer Marketing Journey with Agentforce

Real personalization requires a complete view of your customer. Agentforce 360 for Communications uses every customer signal including network usage, serviceability, and billing to build a robust, unified profile. With this trusted data foundation, Agentforce empowers your marketers to deliver connected experiences with the customers context, ensuring every interaction adds value to the relationship.

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Communications leaders delivering intelligent, personalized experiences with their customers.

Globe Business logo [Globe Business logo]
Telekom Malaysia logo [Telekom Malaysia logo]
Singtel customer story [Singtel customer story]
M1 customer story [M1 customer story]

Build loyalty and increase customer lifetime value as an Agentic Enterprise.

Utilize unified profiles to deploy intelligent, personalized marketing offers that convert subscribers into high-value customers with Agentforce 360 for Communications.

Unify data and personalize engagement to prevent churn.

Salesforce 360 for Communications

Data 360 for Communications

Put your data to work as you scale insights with Agentforce. Bring together all of your structured and unstructured data and harmonize it into a single, unified customer profile that powers every action - all through a user-friendly interface.

Data like first and last name, gender, birth date, primary language, and individual ID being mapped. [Data like first and last name, gender, birth date, primary language, and individual ID being mapped.]

Marketing Intelligence

Optimize ad performance and spend across every channel and campaign with agentic marketing analytics. Consolidate fragmented insights into a single source of truth, empowering Agentforce to detect trends and maximize ROI.

A process overview graph, MuleSoft connecter console, and a flow chart to show the screen flow. [A process overview graph, MuleSoft connecter console, and a flow chart to show the screen flow.]

Loyalty Management

Nurture relationships to cement lasting loyalty on the worlds #1 AI CRM. Build comprehensive member profiles on the Agentforce 360 Platform, empowering your teams to deliver personalized rewards and experiences that adapt to every customer moment.

Mobile app UI for a loyalty program featuring enrollment forms, reward point balances, and member engagement data. [Mobile app UI for a loyalty program featuring enrollment forms, reward point balances, and member engagement data.]

Agentforce for Sales

Empower sellers with both predictive and generative AI to inform and assist them throughout the sales cycle. Automate sales processes, build stronger relationships, and close deals faster with Agentforce built directly into your AI CRM.

An Einstein AI tool that gives comprehensive information about leads. [An Einstein AI tool that gives comprehensive information about leads.]
Data like first and last name, gender, birth date, primary language, and individual ID being mapped. [Data like first and last name, gender, birth date, primary language, and individual ID being mapped.]
A process overview graph, MuleSoft connecter console, and a flow chart to show the screen flow. [A process overview graph, MuleSoft connecter console, and a flow chart to show the screen flow.]
Mobile app UI for a loyalty program featuring enrollment forms, reward point balances, and member engagement data. [Mobile app UI for a loyalty program featuring enrollment forms, reward point balances, and member engagement data.]
An Einstein AI tool that gives comprehensive information about leads. [An Einstein AI tool that gives comprehensive information about leads.]

Personalize the awareness-to-order journey to drive sales and prevent churn.

Communications Cloud

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Industry Configure-Price-Quote (CPQ)

Take the worry out of pricing and quoting with the industry-leading CPQ engine that supports attribute-based pricing and highly complex contracts. Advanced order-capture and guided selling capabilities offer best-fit products and services to customers across different businesses. Eligibility, qualification, and availability rules and context-sensitive pricing ensure that products are correctly configured, compatible, and delivered at the right price for each customer. Our CPQ is certified by TM Forum for both SID and eTOM.

Available internet plans, along with pricing for each, and frequently asked questions and answers. [Available internet plans, along with pricing for each, and frequently asked questions and answers.]

Salesforce Contracts

Efficiently manage sales contracts and maintain the entire life cycle of contracts associated with opportunities, orders, quotes or other Salesforce custom objects. Salesforce Contracts integrates contract creation with the sales process, which means contracts are carried forward through the different stages of a sale from opportunity to quote to order. You can also create standalone contracts that are not part of any sales process. For example, you can create non-transactional contracts such as NDAs or partner agreements.

Show customer can use clicks-not-code to do different pricing actions. [Show customer can use clicks-not-code to do different pricing actions.]

Product Catalog Management

Accelerate product launches and simplify sales with a unified product catalog. Reduce time-to-market with a single, centralized definition for all products, attributes, and rules that seamlessly propagates across every channel. Optimize quote accuracy and eliminate manual errors with automated validation logic that supports complex enterprise configurations.

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Industries Order Management

Deliver perfect orders with a catalog-driven approach that allows for real-time visibility into the fulfillment process. Leverage Agentforce capabilities to help prevent order delays, and reduce order fallout.

Bubbles predicting which orders are likely to have fallout due to delays to alert the order manager. [Bubbles predicting which orders are likely to have fallout due to delays to alert the order manager.]
Available internet plans, along with pricing for each, and frequently asked questions and answers. [Available internet plans, along with pricing for each, and frequently asked questions and answers.]
Show customer can use clicks-not-code to do different pricing actions. [Show customer can use clicks-not-code to do different pricing actions.]
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Bubbles predicting which orders are likely to have fallout due to delays to alert the order manager. [Bubbles predicting which orders are likely to have fallout due to delays to alert the order manager.]

Complete your telecom customer journey solution with these products from across the Customer 360.

Marketing Cloud

Get to know your customers through unified profiles. Personalize offers across any channel with AI. Build lasting relationships that drive business growth.

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Data 360

Empower teams to engage customers at every touchpoint with relevant insights and contextual data.

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Sales Cloud

Empower sales teams with data from any source and trusted AI for sellers and partners. Improve seller productivity, close deals faster, and grow revenue on the most complete sales platform for Communications Cloud.

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CRM Analytics

Unlock contextual insights and AI-powered predictions to drive outcomes at scale and get answers to inform your next best action with intelligent recommendations for Communications.

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Omnistudio

Build guided, hyper personalized digital experiences with low code.

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Build the perfect solution with our help.

Get in touch today and our experts will guide you through the process, step by step:

  • Choose the right Communications Cloud edition
  • Add products/features needed, if not already included
  • Customize the final results with apps, service, support
Contact us View detailed pricing
Vodafone and Ziggo logos [Vodafone and Ziggo logos]

Salesforce makes it simple to build more valuable, long-term relationships with customers.

Elroy de Witte
Product Owner Digital Acceleration, VodafoneZiggo

Get the most out of the telecom customer journey with thousands of partner apps and experts.

Deloitte Digital [Deloitte Digital]
IBM [IBM]
Slalom [Slalom]
EPAM [EPAM]
Prodapt [Prodapt]
Cognizant [Cognizant]

Keep up with the latest communications trends, insights, and innovations.

Agentic AI Trends in Telecom Report cover [Agentic AI Trends in Telecom Report cover]
Report

Learn the latest Agentic AI Trends in Telecom

Read the report
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Report

Learn the latest telecom sales trends

Read the report
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Hear how leading service providers are optimizing sales with Agentforce

Watch the video
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Demo

Watch the Communications Cloud Demo

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Ready to take the next step with the world's #1 Agentic CRM for communications?

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Start your trial.

Try Communications Cloud free for 30 days. No credit card, no installations.

Try for free
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Watch a demo.

Learn how Communications Cloud powers customers' success.

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Talk to an expert.

Ready to transform your communications business?

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Unify the Telecom Customer Journey with Agentforce FAQ

How can unifying my customer's data help improve their journey?

Stitching together all of the moments of truth in your customers experience whether that's network usage data, serviceability data, billing data, purchasing data, browsing data, or CRM data results in what we call a "unified profile." Armed with this complete picture, your employees are in the best position to provide a proactive and personalized experience to customers at any stage.

What is Marketing Cloud?

Marketing Cloud is a complete marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive growth for your business.

How can I improve my telecom marketing?

By moving your marketing technology to a single cloud-based platform, you can unify your telecom customer journey touchpoints to be personalized, consistent, and timely. Every customer receives targeted marketing touches triggered by their unique experiences and interactions.

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