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Join the webinar on Data 360 Headless | August 11 at 11 a.m. PT/ 2 p.m. ET |

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Data 360

Activate Trusted Context Everywhere


Make all your enterprise data ready for action without moving it. Data 360 transforms fragmented data scattered across your enterprise into one, complete view of your business to fuel real-time workflows, better decision making, and more intelligent agents.

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Powering the world's most data-driven companies

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Discover the latest from Data 360

Explore our latest stories, content, and announcements to understand how you can start activating trusted data across your business today.

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Resource

The Fast-Start Playbook to Data 360 ROI

Download the guide to ditch 18-month rebuilds and turn the data you already have into fuel for your top AI use cases.

Get the Playbook
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Keynote Highlight

The Worlds #1 CDP for Marketers

Learn how Data 360 transforms marketing by helping teams deliver real-time personalized experiences everywhere.

Watch now
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Announcement

Deliver privacy safe collaboration with Clean Rooms.

Expand your audience reach by collaborating safely with partners using shared, secured data.

Watch the demo
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Keynote Highlight

Snowflake and Data 360: Unlock Your Existing Data

Learn about the impact of Zero Copy partnership through our interview with EVP of Product at Snowflake, Christian Kleinerman.

Watch now
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Customer Story

How FedEx captured +2,000% ROI with Data 360

Read the full customer story to discover how FedEx paired real-time data with AI to reactivate dormant accounts and recover lost opportunities.

Read now
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Announcement

Unlock all your unstructured data with Intelligent Context.

Extract insights from images, tables, and documents with AI-assisted prompts that tailor results based on your business context.

Watch the demo
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Announcement

Move faster with agentic setup & data management for Data 360.

Use natural language to accelerate every part of the Data 360 lifecycle from connecting data to activating insights.

Watch the demo

How Data 360 Activates Trusted Data Everywhere

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Drive personalized, real-time experiences.

Segment and activate your customers with the worlds #1 CDP. Turn unified customer data into targeted, actionable audiences across every channel.

Learn about Salesforce CDP Contact Us
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Bring context-rich data to Agentforce

Power smarter, more trusted agents. Give Agentforce the context and data it needs to act with accuracy and confidence.

Learn more Contact Us
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Activate fully connected customer journeys

Act on unified data and insights shared across your Customer 360. Every team, from sales to service, powered by the same comprehensive, real-time view of your customer

Explore Use Cases Contact Us

Make all your enterprise data ready for action, without moving it

Enterprise data holds massive potential, but its often hard to activate. With Zero-Copy integrations, Data 360 connects directly to platforms like Snowflake and Databricksno duplication, no delays. Use that data to power real-time customer profiles, trigger actions across apps, personalize every interaction, and drive smarter decisions at scale.

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Use Zero-Copy to activate Snowflake data in Data 360.

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Activate your Databricks Data via Zero-Copy Delta Sharing.

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Connect Data 360 to your Google BigQuery warehouse via Zero-Copy.

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Activate diverse data from AWS (S3, Redshift) via Zero-Copy in Data 360.

Get the guide
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Activate your IBM data in Salesforce Data 360

Get the guide

Explore Data 360s Capabilities and Features

Connect Harmonize Govern Activate Data Sharing

Connect

Zero Copy Integration

Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.

[Learn more]

Structured & Unstructured Data

Ingest, process, and harmonize diverse data types from tables and logs to text, images, and streaming events for a complete view.

[Learn more]

200+ Connectors

Easily bring data in from Salesforce clouds, MuleSoft, databases, and popular third-party apps with a rich library of pre-built connectors.

[Learn more]

Harmonize

Identity Resolution

Build unified profiles by intelligently matching and reconciling customer identities across your different data sources and systems.

[Learn more]

Data Prep & Transformations

Cleanse, reshape, enrich, and prepare your data for analysis and activation using intuitive, powerful transformation tools.

[Learn more]

Unified Data Model

Map disparate source data to a standardized, extensible model based on Salesforce standards for consistent interpretation and use.

[Learn more]

Govern

Policy-Based Governance

Define and automatically enforce data usage policies, consent preferences, and compliance rules across all your connected data.

[Learn more]

AI Tagging & Classification

Leverage AI to automatically identify and classify sensitive data, helping you apply appropriate governance and privacy controls.

[Learn more]

Private Connect for Data 360

Establish secure, private connections between your AWS or Azure environments and Data 360, avoiding public internet exposure.

[Learn more]

Activate

Data 360 Triggered Flows

Initiate real-time Salesforce automation (Flows) based on data changes, calculated insights, or streaming events processed by Data 360.

[Learn more]

Segments

Create dynamic audience segments using any harmonized attribute or insight for precise targeting across channels.

[Learn more]

Insights & Predictive Models

Generate calculated metrics (like LTV or engagement scores) and utilize predictive AI models to anticipate customer behavior and needs.

[Learn more]

Data Sharing

Data Lakes & Warehouses

Securely share harmonized profiles, segments, or insights from Data 360 back to external platforms like Snowflake, Databricks, BigQuery, etc.

[Learn more]

Business Applications

Push unified data or activate segments directly into downstream business applications like marketing automation, ERP, or analytics tools.

[Learn more]

Advertising Platforms

Send customer segments directly to major advertising platforms (Google, Meta, etc.) for targeted campaigns and efficient ad spend.

[Learn more]
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Gartner names Salesforce a leader in Customer Data Platforms for the third year in a row.

Learn why Gartner named Salesforce a Leader.

Read the report
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Join the Datablazer Community

Tap into a network of Data 360 experts and enthusiasts. The Datablazer Community is where passionate professionals learn, connect, and innovate using data and AI across their enterprise. Join us to grow your skills.

Join now

Ready to take the next step with Data 360?

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Activate Data 360 for your team today.

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Get the most of our Data 360 with these resources.

Data 360 Governance: Protecting Your Data in the Agentic Landscape [Data 360 Governance: Protecting Your Data in the Agentic Landscape]

Salesforce & Informatica: Combining enterprise data with trusted context to bring your AI to life.

Learn more
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Turn ideas into a business. Build, scale and monetize on an AI native foundation with Agentforce 360.

Build the Future of AI
Data 360 Governance Quick Look [Data 360 Governance Quick Look]

Agentic AI Depends on Unstructured Data

Unstructured Data Guide
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Go from Beginner to Advanced with the Data 360 Trailhead Journey

Get started now
See more resources

Frequently Asked Questions

What is Data 360 ?

Salesforce Data 360 (formerly known as Data Cloud) is the real-time data engine that powers the entire Salesforce platform. It unifies fragmented data from every source including external data lakes, websites, and legacy systems into a single, trusted "Customer 360" profile. By providing a "Zero-Copy" architecture, it allows your teams to access and act on massive amounts of data instantly without the need for complex moving or duplicating. It serves as the essential data foundation for Agentforce , ensuring your AI agents and automated workflows always have the most accurate, up-to-date customer context.

What is the difference between Data Cloud and Data 360?

Salesforce Data 360 is the official new name for what was previously called Data Cloud.

How does Data Cloud pricing compare to the new Data 360 pricing?

Data 360 is the new name for our comprehensive data platform, formerly known as Data Cloud. The pricing model remains a flexible, consumption-based approach centered around: 1) Consumption Credits, 2) Data Storage, and 3) Premium Add-ons. We have simplified our credit system to offer even more flexibility and transparency.

I have an existing contract for Data Cloud. Do the Data 360 pricing updates affect my current agreement?

Your existing Data Cloud agreement and pricing will be honored through the end of your current term. Your solution is now referred to as Data 360, but you will retain all contracted capabilities. Please contact your Account Executive to discuss renewal and transition options under the new Data 360 packaging.

What are the benefits of Data 360?

Data 360 allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.

What data sources can I integrate with Data 360?

Data 360 allows you to ingest virtually any data source to activate data-driven decision making and a robust data strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.

How is Data 360 different from other data platforms, lakes, and warehouses?

Unlike other data platforms that focus primarily on managing and organizing data, Data 360 was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data 360 is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.

Is Data 360 a data modeling tool?

While Data 360 does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.

How can Data 360 help me automate data-driven decision making?

With all your data integrated into Data 360, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.

What types of insights can Data 360 help unlock for my organization?

Businesses leveraging Data 360 can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.

How does Data 360 pricing work?

Data 360 pricing is consumption-based, meaning you pay only for the services you use.

Can I try Data 360 before buying?

Existing Salesforce customers can get started with Data 360 for free by visiting this page.

How can I get started with Data 360?

Existing Salesforce customers can access this guide to Getting Started with Data 360.

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