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Data 360 for Databricks [Data 360 for Databricks]

Bring intelligent activation to Databricks.

Unlock the full potential of your Databricks data investment without moving it using Zero Copy integration no duplication, no delays allowing you to power real-time customer profiles, trigger actions across apps, personalize interactions, and drive smarter decisions at scale.

Talk to an expert Download our Zero Copy guide

How It Works

Build a unified view of your data without moving it.

Unify customer data from Databricks and Data 360 without copying it. With Zero Copy and bi-directional data access, you can unify data into a consistent customer view while keeping your source systems accurate, governed, and up-to-date. As data is enriched through activation, it flows seamlessly back into Databricks to empower teams with the latest insights.

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Govern smarter with AI and automation.

Automatically tag and classify your unified data using AI. Author, manage, and enforce access policies with clicks, not code across ingested or Zero Copy data. Enrich Databricks records with unified customer context for deeper insights and smarter decisions.

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Bring Your Own Model (BYOM) for your AI, apps, and Agentforce.

Build, train, and deploy models seamlessly into Salesforce for personalized customer experiences.

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Launch faster with low code.

Use enriched customer data to build and deploy AI-powered apps, dashboards, automation, and agents with clicks, not code. Business teams can launch faster, adapt in real time, and reduce IT load by working directly with data they trust.

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how it works [how it works ]
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Fedex [Fedex]

Zero Copy is very attractive to us because its easier and less expensive than ingesting the data again and landing it in multiple spots.

Carlos Gonzalez
Senior Programming Advisor, Fedex
Read Customer Story

Data 360 and Databricks Use Cases

  • Data Federation (data in)
  • Data Sharing (data out)
Data Federation [Data Federation]

Use Databricks data inside Data 360 to:

  • Trigger Predictive Sales and Service
    Use Databricks-trained AI models to identify customers most likely to convert, churn, or need support. Then trigger proactive engagement through Salesforce flows.
  • Personalize Marketing Journeys
    Segment audiences based on advanced data science in Databricks and activate those segments in Salesforce Marketing Cloud for tailored outreach.
  • Unlock AI-Powered Case Routing
    Deploy Databricks-built models in Service Cloud to classify and route support cases based on sentiment, product line, or customer value.
  • Deliver Real-Time Financial Services Insights
    Unify banking, transaction, and CRM data to identify high-value opportunities or fraud signals directly within Tableau Dashboards.
Databricks [Databricks]

Dive Deeper: Understanding Zero Copy Architecture

Effortlessly connect and unify data across Databricks and Salesforce Data 360 with Zero Copy, enabling real-time action through automatic, bi-directional sharing.

Ready to take the next step with Data 360?

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Activate Data 360 for your team today.

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FAQs

  • Partnership
  • Use cases
  • Technology, Security & Implementation

What are the benefits of the Salesforce and Databricks partnership?

Enable organizations with seamless data sharing between Salesforce and Databricks using Zero Copy. Zero Copy enables breaking down data silos, avoiding complex ETL processes and allows customers to easily combine and intelligently activate their CRM and enterprise data together for deeper insights, advanced analytics, AI/ML initiatives and improved business results.

What is the value of this partnership for Salesforce customers?

Salesforce customers enrich their unified customer profiles in Data 360 with a broader set of enterprise data stored in the Databricks Data Intelligence Platform (e.g. operational, product, or third-party data). This allows customers to gain a more comprehensive view of their customers and business operations for better decision-making and personalized experiences. Users can deploy AI models built and trained in Databricks directly within Salesforce using Bring Your Own Model (BYOM) capability.

What is the value of this partnership for Databricks customers?

Easily access and analyze valuable customer data from Salesforce within their Databricks environment for advanced analytics and machine learning. Combine Salesforce data with other enterprise data in Databricks to gain a more comprehensive view for insights.

What are the costs associated with using Salesforce and Databricks together?

Costs are associated with both platforms. Total cost depends on your specific usage of each platform, compute instances, data volumes, and the complexity of your integration.

Does Salesforce Data 360 replace Databricks and does Salesforce Data 360 directly compete against Databricks?

Salesforce Data 360 is not a replacement for Databricks and does not directly compete against Databricks. Both Salesforce Data 360 and Databricks have relevance in any customer organization. The problems they are trying to solve are different and they can complement each other very well to satisfy the customers business outcomes.

Salesforce Data 360 is required if there are front-office workers like sellers, marketers or customer service reps (business users) who are interacting with customers across the front office on a daily basis through a variety of channels like email, voice conversations or text/social media, or through web/mobile activity and live chats, and using the unified C360 customer profile to take relevant actions/activations for their customers using low-code/no-code tooling.

The Databricks Data Intelligence Platform is designed to store, process, and analyze all types of enterprise data including structured, semi-structured, and unstructured data from diverse sources enabling unified analytics, AI, and machine learning across the entire organization.

In summary, Salesforce Data 360 and its zero copy integration with Databricks can activate customer C360 data and relevant supporting data in Databricks for your front-office business owners to enrich the overall customer experience across all touch points.

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