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Sales teams track their personal quota, their team quote, forecast gaps, and likely deals in their pipeline in a dashboard. [Sales teams track their personal quota, their team quote, forecast gaps, and likely deals in their pipeline in a dashboard.]

Salesforce for Distributors

Build relationships that last in a complex route to market with the world's #1 AI CRM. Choose the best CRM for distribution companies to drive brand growth and unlock efficiencies.

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Drew Strachan, Vice President of Sales & Service CRM, Southern Glazer's [Drew Strachan, Vice President of Sales & Service CRM, Southern Glazer's ]

Weve continued to digitize relationships connecting 'heres what my sales goals are to my sales plan, to my execution at a specific customer,' to eventually building the order.

Drew Strachan
Vice President of Sales & Service CRM, Southern Glazer's
Hear the story
A dashboard with new order details and a highlighted New Order button. [A dashboard with new order details and a highlighted New Order button.]

Grow customer satisfaction and revenue.

Empower service agents with intelligent, integrated tools to deliver excellent service, increase sales, and maximize efficiency.

  • Improve the resolution experience. Deliver high-touch, quality service with relevant real-time data and a consumer goods data model.
  • Scale service excellence. Solve customer inquiries faster and more efficiently using pre-built consoles that surface key retail execution and account data.
  • Increase account sales. Equip agents with integrated telesales capabilities and penny-perfect pricing to cross sell and up sell products.
  • Improve operational efficiency. Harness industry flows, automation, and AI to reduce time and cost to serve.
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Retail Execution demo video [Retail Execution demo video]

Unlock perfect retail execution.

Streamline planning, automate processes, and perfect store execution on one connected platform.

  • Maximize selling time. Empower sellers with store-level insights and built-in analytics to increase efficiency.
  • Drive business growth. Empower sellers with store-level insights and built-in analytics to increase efficiency.
  • Improve sales strategy. Equip headquarters teams with real-time data from the field to identify planogram gaps and out-of-stocks, and manage assets.
  • Deliver perfect store execution. Activate headquarter's brand plans with guided selling, in-store collateral, and account-specific product lists and order templates.
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Customers can place a product reorder directly from an ecommerce portal. [Customers can place a product reorder directly from an ecommerce portal. ]

Drive efficiency and profitability for B2B purchasing.

Grow revenue and drive business efficiency with AI-powered commerce and connected order management.

  • Bring the consumer experience to any channel. Create a digital storefront with embedded AI to personalize the consumer and self-service buying experience, and gain actionable insights to boost conversion.
  • Improve sales team productivity. Simplify the ordering process with pre-negotiated pricing and authenticated logins. One-click reordering lets customers easily make repeat purchases.
  • Fulfill orders with ease. Increase efficiency and drive loyalty with connected order management software that gives you visibility into inventory and customer service data, so you can fulfill orders faster.
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Build your distributor solutions with these products:

Consumer Goods Cloud for Service

Grow satisfaction and revenue.

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Consumer Goods Cloud for Retail Execution

Unlock perfect retail execution.

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Commerce Cloud

Achieve goals faster, unlock new revenue, and drive automation with the most flexible ecommerce platform.

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Order Management and Fulfillment

Deliver perfect post-purchase journeys at scale.

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Omnistudio

Build guided, hyper personalized digital experiences with low code.

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Keep up with the latest distributor trends, insights, and conversations.

Consumer Goods Industry Insights Report [Consumer Goods Industry Insights Report]
Research

Consumer Goods Industry Insights Report

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RNDC and Salesforce logos with headshots of the speakers [RNDC and Salesforce logos with headshots of the speakers]
Webinar

How Modern Consumer Brands Close the Retail Execution Gap with Agentic AI

Register to watch
Boost Revenue and Profitable Growth with Trade Promotion Management [Boost Revenue and Profitable Growth with Trade Promotion Management]
Guide

Boost Revenue and Profitable Growth with Trade Promotion Management

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Reimagining the Grocery Aisle: Driving Growth for CPG Brands [Reimagining the Grocery Aisle: Driving Growth for CPG Brands]
Guide

Reimagining the Grocery Aisle: Driving Growth for CPG Brands

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Ready to take the next step withthe world's #1 Agentic CRM for consumer goods?

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Start your trial

Try Consumer Goods Cloud free for 30 days. No credit card. No installations.

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Talk to an expert

Tell us a bit more so the right person can reach out faster.

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Watch a demo

Learn how Salesforce delivers profitable growth.

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Salesforce CRM for Distributors FAQ

What is a Consumer Goods CRM?

Consumer Goods CRM is a software solution that strengthens customer relationships and makes businesses more efficient. Salesforce is the world's #1 AI CRM for consumer goods with industry-specific solutions to activate B2B and B2C data and deliver profitable growth.

How can a Consumer Goods CRM help my business?

Salesforce is a robust Consumer Goods CRM solution with proven experience in unifying and activating disparate data, building brand relevancy with target consumers, driving brand growth with their retail customers, and increasing efficiencies across all functions of the business.

What Consumer Goods technology does my business need?

The exact Consumer Goods technology your business needs can vary depending on how your business works. Our CRM for Distributors has many solutions across B2B and B2C functions that deliver profitable growth for your business. Contact us to see what works for your business.

How do I choose the right Consumer Goods technology?

Choose the CRM for distributors that works for you by evaluating your business needs. Whether your goal is to power account growth, increase your promotion effectiveness, perfect retail execution, or grow customer satisfaction, you can pick the right capabilities for your team.

What is the best Consumer Goods CRM?

Salesforce is the world's #1 AI CRM for consumer goods. We develop solutions across B2B and B2C to deliver profitable growth. Consumer Goods Cloud is our industry specific product built on the Salesforce platform and equipped with integrated planning and execution capabilities.

How should I be using AI in my consumer goods business?

We offer a range of capabilities across the Salesforce platform using consumer goods AI. For instance, with Consumer Goods Cloud you can generate personalized playbooks with Einstein AI to deliver guided selling with personalized messaging that highlights unique product features.

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