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Best Retail CRM Solutions | Salesforce

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Agentforce 360 for Retail

The retail platform built for every touchpoint and any AI.

Salesforce delivers the only unified, headless platform combining retail-native workflows, deep customer and business context, and AI agent orchestration activating complete, end-to-end experiences across every channel you own and the AI your customers are already using.

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Proven results from top brands.

10 %
boost in net promoter score*
Salesforce helps improve brand equity with agent-first service*
60 %
increase in online revenue*
Agentforce Service resolves 60% of all customer inquiries without any human intervention.
53 %
increase in conversion rate*
Agentforce Commerce helps turn more shoppers into buyers.
106
stores deployed with Modern POS in just 18 weeks**
A fast, scalable rolloutwithout disrupting day-to-day operations.

Build the perfect retail solution with Salesforce.

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Win New and Profitable Customers with Personalized Marketing

Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.

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Simplify and Scale Omni-Channel Commerce

Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital storefronts to bringing ecommerce to emerging shopper touchpoints.

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Elevate Connected and Consistent Service

Grow customer lifetime value, reduce costs, and maximize efficiency when you reimagine service with Service Cloud, from the contact center to the store.

Supercharge Your Store and HQ Employees

Empower your employees and store associates with a modern POS, digital tools, data and insights to help them be more efficient and better serve customers.

Strengthen and Optimize Partner Relationships

Modernize your B2B customer experience. Increase productivity with AI, automation, and collaboration tools that unlock speed and agility across sales teams, partners, and associates.

See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.
Run your retail media network from one connected platform.

Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.

Get the most out of your retail business with thousands of partner apps and experts.

Keep up with the latest retail trends, insights, and conversations.

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Playbook

2026 Salesforce Retail Playbook

Resource

Shopping Insights HQ

Report

Connected Shoppers Report

Guide

Rethinking the Loyalty Experience

Ready to take the next step with the #1 AI CRM for retail?

Watch a demo.

Learn how Salesforce grows revenue and relationships.

Talk to an expert.

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Get shopping insights.

Discover insights and thought leadership for the retail industry.

Retail CRM FAQs

What is Salesforce for retail?

Our portfolio of products, built on the trusted Headless 360 platform, helps you connect with customers in a whole new way. Now everyone your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams can augment their work with connected data, trusted AI in retail purpose-built for retail.

What are the benefits of Salesforce for retail?

Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem retail marketing, commerce, service, IT, and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.

What retail solutions does my business need?

Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing, and service delivered on the Headless 360 platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.

How do I choose the right retail software?

Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimize partner relationships.


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